Hi All, I have answered the few questions on the case of Sri Maruti Bakers as a part of our module on Sales and Distribution Management..

1. CASE STUDY
ON
SRI MARUTI BAKERS
By: Shyam Sundar Gour
The Indian Institute of Management Kolkata (IIMC)
EPSM 08
Jodhpur (Rajasthan)
Speak:+919351961181

2. Ifthesalesmanageracceptstotakebackthestock,whatarethepresentandfuture
consequences?
Present Consequences
Loss of 30% Returned goods
Cost of Digital watch
Loss of Additional promotional scheme given.

3. Ifthesalesmanageracceptstotakebackthestock,whatarethepresentandfuture
consequences?
Future Consequences
Retailer life time value.
Positive word of mouth among other retailers.
Boosting the citizenship Behaviour of Sales Man.

4. B.Suggestanovelwaytoavoidsuchproblemsinthefuture.
Monitoring of Secondary Sales at Retail level.
Incentivizing the sales team or discounting to retailers on Secondary
sales basis.
Just In Time strategy.
Promotional schemes to consumers rather than to retailers.

5. Thanks.