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CASE STUDY
ON
SRI MARUTI BAKERS
By: Shyam Sundar Gour
The Indian Institute of Management Kolkata (IIMC)
EPSM 08
Jodhpur (Rajasthan)
Speak:+919351961181
Ifthesalesmanageracceptstotakebackthestock,whatarethepresentandfuture
consequences?
Present Consequences
Loss of 30% Returned goods
Cost of Digital watch
Loss of Additional promotional scheme given.
Ifthesalesmanageracceptstotakebackthestock,whatarethepresentandfuture
consequences?
Future Consequences
Retailer life time value.
Positive word of mouth among other retailers.
Boosting the citizenship Behaviour of Sales Man.
B.Suggestanovelwaytoavoidsuchproblemsinthefuture.
Monitoring of Secondary Sales at Retail level.
Incentivizing the sales team or discounting to retailers on Secondary
sales basis.
Just In Time strategy.
Promotional schemes to consumers rather than to retailers.
Thanks.

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Sri maruti bakers by shyam sundar gour