2. TOPICS TO BE COVERED
• BEFORE MID-TERM
• Key buying areas in fashion retail
• Concept,practices,procedures,calculations and interpretations of figures that relate
to produce profit
• Activities involved in fashion buyer
• AFTER MID-TERM
• Brand personality, life cycle costs, operating lease
• Relationship management
• Typical buying tasks
• Store manager's role
• Merchandise plan
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3. PART 1
• KEY BUYING AREAS OF FASHION RETAIL
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5. MERCHANDISING AND BUYING
FUNCTION
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WHAT HOW MUCH
WHEN FROM
Aided by sourcing,
development and PD
Aided by
sourcing
• Marketing, planning and retail operations
Aided by
planning and
finance
6. WHAT IS BUYER?
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Select item to stocked in store
Understands customers
Understand market trends
Negotiations and suggestions
Knows the brand’s proposition
15. • Marketing channel represents flow of goods from points of production to point of
consumption.
• Marketing channel is also known as distribution channel, distribution pipeline or
supply chain
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17. VERTICAL INTEGRATION
• Performing more than one channel function is called vertical integration.
• Producer sells product lines directly to consumers through manufacturer sponsored
specialty stores.
• Direct link between producers and consumers..
• For e.g.: Coach,DKNY,GODIVA,arvind mills
• Most of Indian players who are vertically integrated are mostly apparel and
accessories like YepMe, Zovi, Shoppers Stop, Pantaloons
• Refer : http://www.business-standard.com/article/companies/king-of-branded-
apparel-112092700086_1.html
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19. DIFFERENCE BETWEEN BUYING
AND SELLING
• As a single unit retail operations evolved into multi-unit chains-buying became
centralized corporate level function independent from operation of stores
• Store operations and administration fall in category of direct selling
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20. ASSIGNMENT 1
• Explain Supply Chain Management and lead apparel manufacturers following the
same with reference of various magazine articles and blogs.
• Research what is vertically integrated producer that distributes it product lines and
do mapping of entire process with details.
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