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DEMOGRAPHICS
Age: Primary – 14-18
Secondary – 12-25
Gender – Females, Gay males
Education level – College/University
Background – White, Black, Asian
Location – UK
Martial status – Single
PEARL AND DEAN
QUESTIONNAIRE
(Some of the
responses)
CONCLUSION
From our target audience research, we decided that our main audience age
group should be 14-18 year olds and the gender should be females and
gay males. The characters are going to be aged around the same as the
audience age group, as this would make them more engaged. Also, we
decided that one of the characters should be ‘the new person’, meaning
that the two protagonists don’t know each other at the moment and that
the ‘meet cue’ will definitely occur in the opening sequence. We still
have several ideas for how the ‘meet cue’ should be set, and we got the
responses from our questionnaire to help us decide on what people
want to see.

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Target audience research

  • 1. DEMOGRAPHICS Age: Primary – 14-18 Secondary – 12-25 Gender – Females, Gay males Education level – College/University Background – White, Black, Asian Location – UK Martial status – Single
  • 3.
  • 4.
  • 5.
  • 7.
  • 8.
  • 10. CONCLUSION From our target audience research, we decided that our main audience age group should be 14-18 year olds and the gender should be females and gay males. The characters are going to be aged around the same as the audience age group, as this would make them more engaged. Also, we decided that one of the characters should be ‘the new person’, meaning that the two protagonists don’t know each other at the moment and that the ‘meet cue’ will definitely occur in the opening sequence. We still have several ideas for how the ‘meet cue’ should be set, and we got the responses from our questionnaire to help us decide on what people want to see.