Why Do Indian Youtubers Earn Less As Compared To The Rest Of The World?-Explained By Socioblend
1.
2. WHY DO INDIAN YOUTUBERS EARN
LESS AS COMPARED TO THE REST
OF THE WORLD? – EXPLAINED
3. Despite being the second-biggest market after the US for Youtube, India is still
lacking behind in Youtube earnings.
There are many popular Indian Youtube content creators like Carry Minati, T-
Series and so on, who have massive subscribers and followers compared to other
popular content creators around the Globe.
However, still, they are earning less than these global creators.
Ever wondered why?
This is because a big subscriber count cannot alone yield more revenue or
income through Youtube ads.
Several other factors involve deciding the earnings of each Youtube creator, like
their country, audience, niche, etc.
So, let’s see why Indian Youtubers earn less than the other YouTubers around the
World.
4. TOP FACTORS BEHIND INDIAN YOUTUBERS
LESS EARNING THAN OTHER YOUTUBERS OF
THE WORLD
Here are eight topmost reasons why Indian Youtubers earn less than the other
Youtubers around the World:
5. 1) INDIA HAS A LOW YOUTUBE INCOME PER 1000 VIEWS CPM
THAN OTHER COUNTRIES
As per the recent study and the latest Youtube RAF model, income per 1000
views varies for every country. Surprisingly, this rate is approximately $3.36 per
1000 views for India, comparatively lower than the other developed countries
like Australia, Finland, the UK, Canada, etc.
Here are the top 10 countries with the highest CPM- Youtube Income Per 1000
Views rates your reference:
•Australia – $37.24
•United States – $33.78
•Canada – $30.18
•New Zealand – $29.24
•Switzerland – $24.16
•United Kingdom – $22.62
•Norway – $21.20
•Germany – $19.82
•Ireland – $19.23
•Netherlands – $18.80
6. Saw the difference? According to the Top Dollar’s latest data,
India’s CPM rates are 1/25th of other 71 countries. This is the
primary reason why Indian Youtubers’ ad income is less than that of
other Youtubers. (See also: Buy YouTube Views)
7. 2) CHANCES OF INDIANS CLICKING ON ADS ARE LESS AS
COMPARED TO OTHER COUNTRIES
Very few Indians tend to click on ads while viewing videos on Youtube
compared to other countries’ viewers. This directly affects the Click
Through Rate (CTR) and indirectly Cost Per Click (CPC). Indians
usually click on 2-3 ads per 500 views, while the viewers in the USA or
other countries click on 14-15 ads per 500 views.
As fewer Indian viewers click on Youtube ads, Indian YouTubers earn
less than the other YouTubers worldwide. That is why India’s CTR and
CPC rates are lower than other developed countries.
8. 3) INDIAN YOUTUBERS HAVE LESS INTERNATIONAL VIEWERSHIP AS
COMPARED TO OTHER YOUTUBERS
Very few Indian Youtubers have the viewership from developed countries where
the price of display ads is higher than that of India. The majority of Indian
YouTubers only cater to Indian viewership, and thus the bids on display ads on
their channels are also low.
9. 4) ADVERTISERS SPEND FEWER FUNDS TO PROMOTE
THE INDIAN SUBCONTINENT THAN IN OTHER WESTERN
COUNTRIES.
Not only Youtubers but Youtube also earns (some percentage) through
Youtube ads. When viewers watch a Youtube ad in a video, Youtube
makes 30-40% of the total amount by advertisers. Sadly, the fund
allocated for ad promotion in India is far less than the other western
countries because the ad rate is cheaper in India.
(See also: What Is YouTube Shorts & How to Make Money From
It)
10. 5) INDIA HAS LOW CPC FOR YOUTUBE ADS THAN
OTHER COUNTRIES
As Indians click less on Youtube ads than viewers of other
countries, India has a low CPC for Youtube ads, i.e. around 0.14
or 0.13, than other countries like the USA, where the CPC rate
is around 0.70$ to 1.14 $.
11. 6) VERY FEW BLOGGERS CREATE CONTENT ON YOUTUBE
NICHES WITH HIGH CPM.
There are some niches on Youtube that has high CPM rate as compared to
other niches, like:
Parenting
Real-Estate
Finance & Investing
Education
Ecommerce
Social Media Marketing
Photography & Film-Making
Technology
All these niches have high ad bid costs as competition is high, but very few
Indian Youtubers are working on these niches to capture a huge subscriber
base. Those who create high-quality content with an impressive subscriber
count in these niches earn pretty well through Youtube ads.
12. 7) INDIAN CURRENCY VALUE DIFFERS FROM OTHER
COUNTRIES
Youtube ads pay you in two forms of currency: Rupees and dollars,
and we all know the Indian currency value differs a lot from other
countries’ currencies. If an Indian audience views your content,
advertisers will pay you in Rupees, which obviously is far less than
what you earn in dollars (72 times higher) when your audience is
International.
13. 8) LANGUAGE, CONTENT, AND VIDEO QUALITY CREATES
A HUGE DIFFERENCE IN VIEWERSHIP
Your viewership also depends upon your quality of content, the
language in which you are creating content and video quality. If
you create content in multiple languages to cater to a global
audience, your Youtube earnings will be more.
Here is a very useful article where you can find tips to improve
quality of your YouTube videos.
14. So, these are some factors affecting the Youtube earning of Indian
Youtubers majorly. If you want to make more money through
Youtube ads, start working on multilingual content for a high CPM
niche and cater International audience. After adapting these tricks,
we are sure that your Youtube earnings will see drastic growth. For
more such tips and tricks, keep checking our related blogs!
