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“A Symbol Of Self Dignity”<br />Presented by : PankajSharma<br />					UIMS, Jaipur<br />KHADI<br />
"I believe that where there is pure and active love for the poor there is God also. I see God in every thread that I draw ...
What is Khadi?<br />Khadi -  a cloth<br />	-soft twist threads<br />	-imparted by the hand.<br />allows maximum air to ent...
Gandhi Ji and Khadi <br /><ul><li>promoted the spinning of khādī
rural self-employment
self-reliance
A weapon against the britishers
Thus  khadi has become integral part and   icon of the Swadeshi Movement.
The first true Indian designer</li></li></ul><li>Khadi  - A village Industry<br />The Khadi and Village Industries Commiss...
Khadi As A brand<br />These days Khadi Has become a brand name and under the name of this brand many other products is  be...
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Khadi

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Khadi

  1. 1. “A Symbol Of Self Dignity”<br />Presented by : PankajSharma<br /> UIMS, Jaipur<br />KHADI<br />
  2. 2. "I believe that where there is pure and active love for the poor there is God also. I see God in every thread that I draw on the spinning wheel." Gandhi Ji<br />
  3. 3. What is Khadi?<br />Khadi - a cloth<br /> -soft twist threads<br /> -imparted by the hand.<br />allows maximum air to enter to body <br />soothes the body better than any other fabric does. <br />Known as one of the coolest and most comfortable fabric.<br />The flag of Indiais only allowed to be made from this material <br />
  4. 4. Gandhi Ji and Khadi <br /><ul><li>promoted the spinning of khādī
  5. 5. rural self-employment
  6. 6. self-reliance
  7. 7. A weapon against the britishers
  8. 8. Thus khadi has become integral part and icon of the Swadeshi Movement.
  9. 9. The first true Indian designer</li></li></ul><li>Khadi - A village Industry<br />The Khadi and Village Industries Commission (KVIC) - April 1957.<br />OBJECTIVE :<br />The social objective of providing employment.<br />The economic objective – produce saleable articles. <br />The wider objective - self-reliance amongst the poor and building up of a strong rural community spirit.<br />
  10. 10. Khadi As A brand<br />These days Khadi Has become a brand name and under the name of this brand many other products is being launched some of the products are :<br /> Woolen Products<br /> Hospital Linen<br /> Leather Products<br /> Organic Manure <br /> Handmade Paper and products<br />
  11. 11. SHARE OF KHADI IN THE TOTAL PRODUCTION AT KVIC(IN RS BILLION)source – KVIC,.org<br />
  12. 12. Why Khadi is not popular??<br />Lacks in promotional activities – Advertisement<br />Lack of Awareness among the masses.<br />Khadi Emphasis on other fronts rather than selling.<br />Expensive<br />Preference of Foreign Brands<br />
  13. 13. Achivements<br /><ul><li>Employs about 47 lac Rural populace
  14. 14. determined to reach every household in rural area
  15. 15. Planning to employ 37 lac people by the end of 2011-12
  16. 16. Identifying the potential entrepreneurs - the new scheme of employment generation </li></li></ul><li>I would request us all to buy Khadi instead of buying foreign brands.<br />By buying khadi you will help to generate employment and also get quality product<br />JAI HIND JAI BHARAT!!!<br />At the end………<br />

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