Digital Wayfinding Solutions Market Forecast to 2028 – COVID-19 Impact and Global Analysis- by Component (Software and Services), Deployment (On-Premise and Cloud-Based), Application (Airport, Retail, Healthcare, Museum, and Others), and Geography

1. Accordingtoour latestmarketstudyon“Digital WayfindingSolutionsMarketForecastto 2028 – COVID-
19 Impact and Global Analysis – by Component,Deployment,Application,and Geography”the market
is projectedtoreach US$ 664.95 millionby2028 from US$ 234.62 millionin2021; it is expectedtogrow
at a CAGR of 16.0% from 2021 to 2028.
Digital wayfinding solutions have been observed to influence purchasing decisions in many countries,
including the US. As a result, government, healthcare, public transportation organizations, and retail
outlets extensively rely on these solutions to better engage their target audiences and convey their
messages.Establishedandnewenterpriseschoosesophisticateddigitalwayfindingsolutionsenabledwith
AI and machine learning to get the most out of customer data. In addition, as retailers emphasize
marketing methods, companies in the digital wayfinding solutions market are collaborating with
merchantstocreate a brandedenvironmentthatwillhelpthemimprovesales.Forinstance, MoodMedia
partnerswithEarth Fare to enhance customerexperienceinCharlotte,NCStore Café forinstallingdigital
wayfinding solution which results to a 10 percent increase in the Café’s “Eat In” food category sales. In
addition,municipal administrations inthe publicareasupportintelligentcities.Forexample,LasVegasis
puttingthree pilotprojectsto the test, with a budgetof US$ 500 million, todevelopmethodstolinkthe
entire cityby 2025. In addition,Intersection,asmart citiesmediaand technologybusiness,hassigneda
5-year deal with the Chicago Transit Authority (CTA) to install over 700 new displays at CTA's street
running train bus-advertising assets, assisting the creative efforts of Chicago.
The Wood Street Station Authority in Pittsburg has plans to boost the installation of CHK America Inc.
kiosks and digital signs, which would display route overviews, real-time arrival information, and public
service announcements, such as new fares and safety advisories. Further, educational institutions of all
levelsare implementingdigital wayfindingsolutionstoimprovecommunicationsamongvisitors,students,
and teachers. For instance, Oral Roberts University partnered with 22Miles to implement interactive
navigationondigital signsscreensacrossthe campus.3Dcustom-mappeddesigns,covering48combined
floors and 1,000 rooms, were developedfor 16 college buildings,delivering a fully personalizedcampus
mapand floordesignexperience.Whenusers approachanyon-campusdisplays,theycannavigatetoany
classroom,facility,on-campusamenity,ordestination.Individualsmaypickdestinationsfrommenuson
the displays or apps on their phones.
The US and Canada are the developedcountriesin North America, and they are characterized by large-
scale adoption of modern technologies, an elevated standard of living, the presence of well-developed
infrastructure, etc. North America is one of the frontrunners in terms of developing and accepting new,
advanced technologies. The significant adoption of technologies in the last five years has fueled the
adoption of digital wayfinding solutions in the region. The growing demand for digital wayfinding in the
public and commercial sectors, along with its benefits such as high cost-effectivenessand guaranteed
returnoninvestment,ispropellingthe marketgrowth.Further,factorssuchasa growingfocusonenergy
consumption, increaseddemandfor OLED-baseddisplays,advancements in technological offerings, and
the expansionof infrastructure are furtherdrivingthe digital wayfindingsolutionsmarket growthinNorth
America.
Impact of COVID-19 Pandemic on Digital Wayfinding Solutions Market

2. According to MasterCard Incorporated statistics, since the onset of the COVID-19 pandemic, South
Americancountrieshave beenemphasizingonadoptingcontactlesspaymentoptionsenabledwithfraud
preventionsolutions, operating at faster rates than ever before. As a result of the seismic effectsof the
pandemic across numerous industries, demandfor internet platformshas flourished. An increase in the
adoptionof remote workingmodels,asurge inpreferencefordigital paymentstominimize directhuman-
to-human contact, and changes in business strategiesare driving the incorporation of digitalizationin
corporate processes. As a result, in the wake of uncertainties relatedto the COVID-19 pandemic, the
digital wayfinding solutions market growth in SAMat a phenomenal rate in between 2021-2028.
Key Findings of Study:
Basedon component,the digitalwayfindingsolutionsmarketissegmentedintosoftware andservices.In
2021, the software segment led the digital wayfinding solutions market with a larger share. Based on
deployment, the digital wayfinding solutions market is segmented into on-premise and cloud-based. In
2021, the on-premise segment led the digital wayfinding solutions market witha larger share. Based on
application,the digitalwayfindingsolutionsmarketissegmentedintoairport,retail,healthcare,museum,
and others.In2021, the retail segmentaccountedforthe largestshare of the digital wayfindingsolutions
market. Based on geography, the digital wayfinding solutions market is segmentedinto North America,
Europe, Asia Pacific (APAC), the Middle East & Africa (MEA), and South America (SAM). In 2021, North
America accounted for a significant share of the digital wayfinding solutions market.