Hyundai company

1. The Hyundai Motor Company is a South Korean multinational automotive
manufacturer headquartered in Seoul, South Korea. The company was founded
in 1967 and, along with its 32.8% owned subsidiary, Kia Motors, together
comprise the Hyundai Motor Group, which is the world's fifth largest
automaker based on annual vehicle sales in 2012 In 2008, Hyundai Motor
(without Kia) was ranked as the eighth largest automaker As of 2012, the
Company sold over 4.4 million vehicles worldwide in that year, and together
with Kia, total sales were 7.12 million.
Hyundai is currently the fourth largest vehicle manufacturer in the world.
Hyundai operates the world's largest integrated automobile manufacturing
facility in Ulsan, South Korea, which has an annual production capacity of 1.6
million units. The company employs about 75,000 people worldwide. Hyundai

2. vehicles are sold in 193 countries through some 5,000 dealerships and
showrooms.
On 4 November 2015, Hyundai announced Genesis Motors as a new luxury car
brand.

3. History
CHUNG JU-YUNG founded the Hyundai Engineering and Construction Company
in 1947. Hyundai Motor Company was later established in 1967. The
company's first model, the Cortina, was released in cooperation with Ford
Motor Company in 1968.When Hyundai wanted to develop their own car ,
they hired George Turnbull in February 1974, the former Managing Director of
Austin Morris at British Leyland. He in turn hired five other top British car
engineers. They were Kenneth Barnett body design, engineers John Simpson
and Edward Chapman, John Crosthwaite ex-BRM as chassis engineer and Peter
Slater as chief development engineer. In 1975, the Pony, the first Korean car,
was released, with styling by Giorgio Giugiaro of Ital Design and powertrain
technology provided by Japan's Mitsubishi Motors. Exports began in the
following year to Ecuador and soon thereafter to the Benelux countries.
In 1984, Hyundai exported the Pony to Canada, but not to the United States,
because the Pony didn't pass emissions standards there. Canadian sales greatly
exceeded expectations, and it was at one point the top-selling car on the
Canadian market. In 1985, the one millionth Hyundai cars were built.
In 1986, Hyundai began to sell cars in the United States, and the Excel was
nominated as "Best Product" by Fortune magazine, largely because of its
affordability. The company began to produce models with its own technology
in 1988, beginning with the midsize Sonata. In the spring of 1990, aggregate
production of Hyundai automobiles reached the four million mark.In 1991, the
company succeeded in developing its first proprietary gasoline engine, the
four-cylinder Alpha, and also its own transmission, thus paving the way for
technological independence.
In 1996, Hyundai Motor India Limited was established with a production plant
in Irungattukottai near Chennai, India.

4. In 1998, Hyundai began to overhaul its image in an attempt to establish itself
as a world-class brand. Chung Ju Yung transferred leadership of Hyundai Motor
to his son, Chung Mong Koo, in 1999. Hyundai's parent company, Hyundai
Motor Group, invested heavily in the quality, design, manufacturing, and long-
term research of its vehicles. It added a 10-year or 100,000-mile (160,000 km)
warranty to cars sold in the United States and launched an aggressive
marketing campaign.
In 2004, Hyundai was ranked second in "initial quality" in a survey/study by J.D.
Power and Associates.Hyundai is now one of the top 100 most valuable brands
worldwide.Since 2002, Hyundai has also been one of the worldwide official
sponsors of the FIFA World Cup.
In 2006, the South Korean government initiated an investigation of Chung
Mong Koo's practices as head of Hyundai, suspecting him of corruption. On 28
April 2006, Chung was arrested, and charged for embezzlement of 100 billion
South Korean won (US$106 million) As a result, Hyundai Vice Chairman and
CEO, Kim Dong-jin, replaced him as head of the company. On 30 September
2011, Yang Seung Suk announced his retirement as CEO of Hyundai Motor Co.
In the interim replacement period, Chung Mong-koo and Kim Eok-jo will divide
the duties of the CEO position.
Research and development:
Hyundai has 6 centres worldwide, located in Korea (three offices), Germany,
Japan and India. Additionally, there is an American design centre in California
that develops designs for US markets.
Hyundai has made an app with augmented reality, showing users how to
operate and maintain the car.

5. Business:
In 1998, after a shake-up in the Korean auto industry caused by overambitious
expansion and the Asian financial crisis, Hyundai acquired the majority of rival
Kia Motors. Currently Hyundai owns 33,88% of Kia Motors.
In 2000, the company established a strategic alliance with DaimlerChrysler and
severed its partnership with the Hyundai Group. In 2001, the Daimler-Hyundai
Truck Corporation was formed. In 2004, however, DaimlerChrysler divested its
interest in the company by selling its 10.5% stake for $900 million.
Hyundai has invested in manufacturing plants in North America, India, the
Czech Republic, Russia, China and Turkey as well as research and development
centres in Europe, Asia, North America and the Pacific Rim. In 2004, Hyundai
Motor Company had $57.2 billion in sales in South Korea making it the
country's second largest corporation, or chaebol. Worldwide sales in 2005
reached 2,533,695 units, an 11 percent increase over the previous year. In
2011, Hyundai sold 4.05 million cars worldwide and the Hyundai Motor Group
was the world's fourth largest automaker behind GM, Volkswagen and Toyota -
a distinction it earned when it surpassed Ford Auto Group in 2009. Hyundai
vehicles are sold in 193 countries through some 5,000 dealerships.
The Hyundai brand power continues to rise as it was ranked 65th in the 2007
Best Global Brands by Interbrand and BusinessWeek survey, with brand value
estimated at $5.0 billion. Public perception of the Hyundai brand has been
transformed as a result of dramatic improvements in the quality of Hyundai
vehicles. As of 2011, it is the world's fastest growing car brand for two years
running.

7. Global Operations
Employing over 78,000 people worldwide, Hyundai Motor is implementing a
new global policy aimed at localization. This includes product development,
design, sales, marketing, and consumer services to satisfy local customers’
tastes as well as that of the global market.
Currently Hyundai Motor has six overseas plants in the U.S., India, China,
Turkey, the Czech Republic and Russia. The company will add a seventh plant
by 2012, in Brazil. Hyundai Motor today has a combined global production
capacity of about 3.91 million units a year (Korea Domestic: 1.86 million /
Overseas: 2.05 million).
Korea Production
Hyundai has three plants in Korea that have a combined capacity of about 1.86
million units a year. The plants are located in Ulsan, Asan and Jeonju.
The Ulsan plant is the world’s single largest automobile plant. The mammoth-
sized Ulsan complex sits on 1,200 acres and is Hyundai Motor’s main
production plant, comprising five independent plants. It employs over 34,000
workers capable of producing 5,600 vehicles daily. The plant also has its own
port where up to three 42,000 ton ships can anchor at the same time. The
plant is the birthplace of the Korean automobile industry and is a self-
contained facility that operates its own fire station, hospital and security
vehicles. The plant is also equipped with cutting-edge facilities to protect the
environment, such as a waste water and sewage treatment facilities securing
Hyundai Motor’s position as an eco-friendly company.
The Asan Plant, which mainly produces passenger vehicles for export, rests on
440 acres with a 4 million sq. ft. building that consists of production lines for
machine press, auto frames, paint, assembly, engine and a materials plant. It is
an entirely self-contained, independent automobile production complex that is
capable of producing 260,000 mid- to large-size passenger vehicles annually.
The Jeonju Plant occupies a total of 317 acres of land and has 4.3 million sq. ft.
in production space. It specializes in producing mid- to large-sized buses of 2.5
tons or more, trucks, and specialty vehicles. The Jeonju plant is capable of

8. producing 70,000 units per year and in terms of the plant’s scale, it is deemed
to be the world’s largest commercial vehicle production plant.

9. Board of directors in
South Korea:
INSIDE DIRECTOR
HYUNDAI MOTOR
Mong Koo Chung
Chairman & CEO
Hyundai Motor Company, 12 Heolleung-ro, Seocho-Gu, Seoul, 06797, Korea
 National University of Mongolia Honorary Ph.D in Business Management
 Tsinghua University Honorary Professorship in Business Administration
 Central Conneticut State University Honorary Ph.D in Human Science
 Hanyang University, B.S in Industry Business Administration
 Chairman & CEO of Kia Motors Corporation
 Vice Chairman of the Federation of Korean Industries
 Chairman of the Bidding Committee for the 2010 World Expo
 Awarded the Distinguished Service Citation from the Automotive Hall of Fame
on Feb. 2001

10. Eui Sun Chung
Vice Chairman
Hyundai Motor Company, 12 Heolleung-ro, Seocho-Gu, Seoul, 06797, Korea
 University of San Francisco, Masters in Business Administration
 2006 World Economic Forum (WEF) Next Generation Leaders
 President of Kia Motors
Won Hee Lee
President & CEO
Hyundai Motor Company, 12 Heolleung-ro, Seocho-Gu, Seoul, 06797, Korea
 Western Illinois University, Masters in Accounting
 President of Hyundai Motor Company (Current)
Gap Han Yoon
President & CEO
Hyundai Motor Company Ulsan Plant, 700 Yeompo-ro, Buk-Gu, Ulsan, 44259,
Korea
 Graduated from Keimyung University
 President of HMC Ulsan Plant (Current)
OUTSIDE DIRECTOR
HYUNDAI MOTOR

11. Se Bin Oh
Lawyer, Dongin Law
 Seoul National University, Master in Law
 President of Seoul High Court
Sung Il Nam
Professor of Economics, Sogang University
 Rochester University, Ph. D. in Economics
 Chairman of Korea Labor Economic Association
You Jae Yi
Professor of Business Administration, Seoul National University
 Seoul National University, Business Administration
 President of the Korean Marketing Association
Byung Kook Lee
Chairmen of e-Chon Tax Accounting Corp
 Commissioner of Seoul Regional Tax Office

12. Dong Kyu Lee
Advisor of Kim and Chang Law Group

13. Brand Slogan:
Hyundai’s NEW THINKING and
NEW POSSIBILITIES can also be felt in its design
philosophy and technologies. Cars as living works
of art that convey the flowing dynamism of nature
that is Hyundai’s Fluidic Sculpture design aesthetic.
Not only that, Hyundai sponsors many sports games,
and constantly explores new ways to communicate
with customers using new media. Its ongoing
environmental management and contributions to
society are now more than just a slogan, and are
becoming a way of life that is uniquely Hyundai.

14. Hyundai Motor India Ltd
new thinking new possibilities
Type Subsidiary
Industry Automotive
Founded May 6, 1996
Headquarters Sriperumbudur,
ChennaiKanchipuram
district, Tamil Nadu, India
Key people Mr. Y K Koo (CEO)
Products Automobiles
Parent Hyundai Motor Company
Website www.hyundai.co.in

15. Hyundai Motor India Ltd is a wholly owned subsidiary of the Hyundai Motor
Company in India. It is the second largest automobile manufacturer in India.
Hyundai Motor India Limited was formed on 6 May 1996 by the Hyundai
Motor Company of South Korea. When Hyundai Motor Company entered
the Indian Automobile Market in 1996 the Hyundai brand was almost unknown
throughout India. During the entry of Hyundai in 1996, there were only five
major automobile manufacturers in India,
i.e. Maruti, Hindustan, Premier, Tata and Mahindra. Daewoo had entered the
Indian automobile market with Cielo just three years back
while Ford, Opel and Honda had entered less than a year back.
For more than a decade till Hyundai arrived, Maruti Suzuki had
near monopoly over the passenger cars segment because Tata
Motors and Mahindra & Mahindra were solely utility and commercial vehicle
manufacturers, while Hindustan and Premier both built outdated and
uncompetitive products.

16. HISTORY:
HMIL's first car, the Hyundai Santro was launched on 23 September 1998 and
was a runaway success. Within a few months of its inception HMIL became the
second largest automobile manufacturer and the largest automobile exporter
in India. Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of
Hyundai Motor Company (HMC), South Korea and is the largest passenger car
exporter and the second largest car manufacturer in India. HMIL presently
markets 10 models - Eon, i10, Grand i10, Xcent, Elite i20, Active i20, Verna
Fludic 4S, Neo Elantra, Creta and Santa Fe.
HMIL’s manufacturing plant near Chennai claims to have the most advanced
production, quality and testing capabilities in the country. To cater to rising
demand, HMIL commissioned its second plant in February 2008, which
produces an additional 300,000 units per annum, raising HMIL’s total
production capacity to 600,000 units per annum. Current Production Capacity
with these 2 plants in Kancheepuram increased to 670,000 cars per year.
HMC has set up a research and development facility (Hyundai Motor India
Engineering - HMIE) in the cyber city of Hyderabad.
As HMC’s global export hub for compact cars, HMIL is the first automotive
company in India to achieve the export of 10 lakh cars in just over a decade.
HMIL currently exports cars to more than 120 countries across EU, Africa,
Middle East, Latin America, Asia and Australia. It has been the number one
exporter of passenger cars of the country for the eighth year in a row.
To support its growth and expansion plans, HMIL currently has 388 strong
dealer network and more than 1000 strong service points across India, which
will see further expansion in 2014.
In July 2012, Arvind Saxena, the Director of Marketing and Sales stepped down
from the position after serving the company for 7 years.
HMIL has 449 dealers and more than 1,150 service points across India.HMIL
also operates its own dealerships known as Hyundai Motor Plazas in large
metros across India. HMIL has the second largest sales and service network in
India after Maruti Suzuki.
HMIL currently exports vehicles to over 92 countries across Africa, Middle
East, Latin America, Australia and Asia. It has been India’s number one
exporter for the last 10 years consecutively.

17. Hyundai Motor India Ltd (HMIL), the country’s second largest car manufacturer
and the largest passenger car exporter, registered 4.6% growth in exports for
the month of May 2013. The domestic sales accounted for 32,102 units and
exports stood at 24,754 units , sales 476000 in 2015 domestic sales 17.1%
market share.

18. Hyundai Motor India Limited Annual Sales
Year Domestic sales Exports Total
1998 8,447 0 8,447
1999 17,627 20 17,647
2000 82,896 3,823 86,719
2001 87,175 6,092 93,267
2002 102,806 8,245 111,051
2003 120,325 30,416 150,741
2004 139,759 75,871 215,630
2005 156,291 96,560 252,851
2006 186,174 113,339 299,513
2007 200,411 126,749 327,160
2008 245,397 243,919 489,316
2009 289,863 270,017 559,880

19. Hyundai Motor India Limited Annual Sales
Year Domestic sales Exports Total
2010 356,717 247,102 603,819
2011 373,709 242,330 616,039
2012 391,276 250,005 641,281
FUNCTIONS:
Hyundai motor india limited is currently the second largest auto exporter
from India.[80]
It is making India the global manufacturing base for small cars.
Hyundai sells several models in India, the most popular being the Santro
Xing, i10, Hyundai EON and the i20. On 3 September 2013, Hyundai launched
its much-awaited car, Grand i10 in petrol and diesel variants. Other models
include the Getz, Accent, Elantra, second generation Verna, Santa Fe and
the Sonata Transform. Hyundai has two manufacturing plants in India located
at Sriperumbudur in the Indian state of Tamil Nadu. Both plants have a
combined annual capacity of 600,000 units. In the year 2007, Hyundai opened
its R&D facility in Hyderabad, employing now nearly 450 engineers from
different parts of the country. Hyundai Motor India Engineering (HMIE) gives
technical & engineering support in vehicle development and CAD & CAE
support to Hyundai's main R&D centre in Namyang, Korea. In mid 2014,

20. Hyundai launched Xcent, a sedan based on successful Grand i10. Recently, on
11 August 2014, Hyundai India Motor Limited launched the Elite i20 in petrol
and diesel variants.
In 2007, Hyundai started its support engineering centre with CAD/CAE teams in
Hyderabad, India. Hyundai expanded its engineering activities in India with
Vehicle Engineering team in 2010. In 2011, Hyundai started its design activities
at Hyderabad R&D Centre with Styling, Digital Design & Skin CAD Teams and
Packaging team . Indian engineers are heavily involved in making of Indian
vehicles like Grand i10, Elite i20 along with other Global cars.
Products:
Hyundai EON
Hyundai i10
Hyundai Grand i10
Hyundai Xcent
Hyundai Elite i20
Hyundai i20 Active
Hyundai Verna
Hyundai Elantra
Hyundai CRETA
Hyundai Santa Fe

21. Board of directors In
India:
Bo Shin Seo: CEO of Hyundai motor India Limited
He has a vast experience of 30 years and has held various positions in the
company. He holds a degree in Mechanical Engineering from the Hanyang
University, Korea.
R. Sethuraman: CFO of Hyundai motor India limited
Senior Vice President of Finance and Corporate Affairs at Hyundai Motor India
Limited .He has been a Director of Hyundai Motor India Limited since August
14, 2012.
Rakesh Srivastava: CMO of Hyundai motor India limited
Post graduation in marketing and sales from Indian Institute Of Management ,
Ahmedabad.
Relationship between both companies:
Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai
Motor Company (HMC).
Both companies work independently and manufacture their own products and
sell their products within and outside countries.
HMIL forms a critical part of HMC’s global export hub. It currently exports to
over 92 countries across Africa, Middle East, Latin America, Australia and the
Asia Pacific. HMIL has been India’s number one exporter for the last 10 years
consecutively. To support its growth and expansion plans, HMIL currently has
445 dealers and more than 1,100 service points across India.

22. Subsidiaries List
Hyundai Motor India
Hyundai Motor of North America
Hyundai Motor America
Hyundai of Canada
Hyundai Motor of South America
Hyundai do Brazil
Hyundai China
Beijing Hyundai
Hyundai Japan
Hyundai Motor Europe
Employee Speaks:
Devdatta Mulchandani
Deputy General Manager
“When I took up my present role at Hyundai Motor India limited, I was a bit
apprehensive. Wouldn’t life at a manufacturing company be slow and boring?
Would I get hemmed in by dealing with just , well cars and cars and more cars
? But, I found to my pleasant surprise that the maxim “New Thinking New
possibilities” is much more than a lip service.
There has been plenty of scope to invent, re- invent and create. Face
challenges head on, a multi- cultural work environment provides a plethora of

23. opportunities. If one thought, that one had seen it all, time to think again. For
at Hyundai there are plenty of opportunities waiting to be grabbed. How you
use them is upto you.”
Puneet Anand
General Manager
“When I look down upon the last 18 years of my life at Hyundai, it seems as if it
was yesterday that I joined this organization thanks to the happening, action
packed and aggressive work culture in this organization.
It was here that I got the unique opportunity to improve my management skills
through a 1 year Global MBA program at the University of Korea, Seoul fully
funded and supported by HMIL. This gave me an international exposure and
ability to work in a different mix of culture and traditions.
Career at Hyundai has been quite eventful given the fact that I had the
privilege of working in multifunctional profiles and such versatile experience
has made me confident, strong and ready to take on any challenge be it in
professional or personal life.”
Sekar S
Senior Manager
“I Joined Hyundai fresh from college, the first day of my corporate life was a
feeling mixed with fear & excitement. But it was one to be cherished and now
my corporate life in Hyundai has entered into the Twelfth Year.
From a Graduate Engineer Trainee to Head of department at a young age, is
what Hyundai has offered me. My experience in Hyundai helped me to gain
great insight into the hard work going into running a huge organization and

24. how every individual’s work contributes towards the growth of the
organization.”
Recent NEWS:
On 19th of May, Hyundai Motor Group’s Chairman Mong-Koo Chung met with
India’s Prime Minister Narendra Modi to exchange ideas on Korea-India’s auto
industry’s cooperation and mutual development.
India’s Prime Minister, Mr. Narendra Modi has promoted market-friendly
policies to boost growth in India’s economy. India’s auto industry’s annual
sales have increased 3.2% under Mr. Modi’s strong leadership, this year
projected to be 2.74 million units, a 7.8% increase from last year.
Chairman Chung mentioned, “Hyundai Motor’s Chennai plant is a symbol of
Korea-India economic cooperation and I thank the Indian government for its
support in Hyundai Motor’s growth in the Indian Market.”
Chairman Chung commented “I hope in the future Hyundai Motor Group will
be able to continue its cooperation with India in other areas such as
construction and railway to play a more meaningful role in Korea-India’s
mutual economic development.”
India’s Prime Minister Mr. Narendra Modi replied “It is a great pleasure to
meet with Chairman Chung. Hyundai Motor plays a key role in India’s auto
industry. India will actively seek possible ways to continue its cooperation with
Hyundai Motor. I hope Hyundai Motor will become a leading global company
through its success in India.”