natureview farm case study

1. Natureview Farm
C
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S
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2. Marketing Management
Framework

4. Key Discussion Points
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5. Example: Supermarket, 8
oz.
$ Selling Price - $ Cost
% Margin =
$ Selling Price

6. Selling Prices and Margins by
Product / Channel

7. Steps:
Revenue and Profit under
Each Option

8. Two Promotion Strategies:
Push vs. Pull

9. Year 1 Incremental Profits:
Option 1

10. Revenue and Profit Projections:
Option 1

11. Summary of Financial Calculations (in 1000s)

12. Which Option
to Pursue?

14. Expanding into Supermarkets

15. What Happened?
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16. What Happened? (cont.)
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17. Lessons
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18. Disclaimer