The document discusses India's aging population and rising number of elderly citizens. It notes that the growth rate of those aged 0-14 is slowing, while the population of older people is rising. This could result in India losing its demographic dividend as more people become dependent on a shrinking working population. The government estimates that by 2050, India will have over 340 million citizens aged over 60, exceeding projections from international agencies like the UN. Charts show India and other countries' projected increases in those aged over 60 as a percentage of total population between 2012 and 2050.

1. Analytics: Website and UN report
The power of Analytics: How to correlate website data with other
reports and find insightful observations for your company growth.
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2. Demographic time bomb: Young India ageing much
faster than expected
Union minister Anupriya Patel recently said in Lok Sabha that the growth rate of the
population between 0-14 years of age was slowing, but rising for the older people in the
country. The numbers reveal that India may lose demographic dividend and stare at a
situation where a large number of population will be dependent including old age,
widowed and highly dependent women. The twin challenges of rising population and old
age dependents will only add to India’s troubles of providing jobs, education, health along
with geriatric care.
The government recently stated in Parliament that India will have 34 crore people above 60
years of age by 2050 and that would be more than the total population of the USA. The
numbers are even higher than projected by other international agencies like UN and
HelpAge. The agencies had projected the 60-plus population in India to rise to nearly 32
Crore by 2050.
Read more at:
//economictimes.indiatimes.com/articleshow/65382889.cms?utm_source=contentofintere
st&utm_medium=text&utm_campaign=cppst
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3. Ageing population:
Demographic time bomb
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Globally Developed
Countries
Asia China** India*** Japan*
60 plus population in percentage to total
population
2012 2050 Total population by 2050 in millions
Japan* 2014
China ** 2010
India***2015
2012 2050 Total population by 2050 in millions
Globally 11.5 22 970
Developed Countries 11.5 31.9 190
Asia 10.5 22.4 526
China** 8.9 34 146
India*** 8 19 173
Japan* 26 41.5 107
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4. Source:
https://economictimes.indiatimes.com/news/politics-and-nation/demographic-time-
bomb-young-india-ageing-much-faster-than-expected/articleshow/65382889.cms
https://india.unfpa.org/sites/default/files/pub-pdf/India%20Ageing%20Report%20-
%202017%20%28Final%20Version%29.pdf
http://www.un.org/en/development/desa/news/population/2015-report.html
https://en.wikipedia.org/wiki/Projections_of_population_growth
https://www.un.org/development/desa/en/news/population/world-population-prospects-
2017.html
https://en.wikipedia.org/wiki/Demography_of_Japan#Aging_of_Japan
http://science.sciencemag.org/content/333/6042/581
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5. Website dashboard
1. Go to demography
2. View overview
3. Find out following details for every age bracket:
- E-commerce Conversion Rate
- Sessions
- Bounce Rate
- Transactions
- Revenue
4. Decide which is your two key Target group (TG)
5. Develop your customised marketing communication as per TG
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6. Importance of UN report for your
business
• Which age bracket is your TG?
• Is conversion rate same for all Age groups? Make a note of the variations
• What is important for you? Number of transaction or total revenue?
• Find out which TG gives more revenue to you?
• Now look into 60+ age group. Is conversation rate drastically low as compared to
others?
• Work on a marketing strategy to boost your conversion rate in different age
groups.
• Go to other factors and find relevance.
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7. Example
In this dataset, though there are more visitors
on the website from age group 18-24, the 25-35 age group
has more revenue share.
If you go deep, 60+ age group has very less
share in the total traffic. However, they contribute
more as compared to other age groups.
For this client, we also ran 60+ TG marketing
campaign apart from other TGs. It gave very
good results to us.
I asked the client to start adding products specifically
designed for 60+ population and it worked well.
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Age Gender Revenue share
18-24 58% 15%
Female
Male
25-35 28% 64%
Female
Male
35-44 10% 11%
Female
Male
44-59 1% 4%
Female
Male
60+ 3% 6%
Female
Male