2. OUR MISSION AND VISION
This is an educational exhibition where visitors,
especially students, will be provided with a great deal of
knowledge about drugs and their harm through a variety
of displays such as information, images, modeling and
simulation applications. Certainly the exhibition will
bring a deep impression to the viewers.
MISSION
With the desire to contribute to the drug prevention of
the whole country in general and Ho Chi Minh City in
particular, under the direction of Ho Chi Minh City
Union, the Youth Cultural House and Weve Nine
Company has inaugurated the exhibition ”The Evils of
Drugs ”.
VISION
2
3. 01 03
TABLE OF CONTENTS
ABOUT THE
EXHIBITION
SPECIALTIES OF
EXHIBITION
02 SPONSOR
BENEFITS
SPONSORSHIP
04
3
4. SAY NO TO DRUGS
Drug usage amongst youth is alarmingly
high. the future preschool of the country
is the young generation, adolescents
have serious drug problems. Solution is
Early education for adolescents to teach
harmful effects
Our plan: “The Evils of Drugs” Exhibition
Right now, together with youngsters in
Vietnam, we want to join hands to
implement the project calling for building
a healthy life, a drug-free society
INTRODUCTION
4
5. Inside the campus of The Youth
Cultural House in D1, where is the
most hectic area for artistic and
cultural activities
With specific displays, visitors will be
seeing, hearing, experiencing through
the technology using immersive
simulations for comprehensive
impact
Central location Method
The Evil of Drugs Exhibition
5
6. CONTENT
DRUG PREVENTION ACTIVITIES
Focusing on specific and visual data about drug formation,
negative impacts on society - family - self, and the punishment
of the law
In order to make a strong impression on visitors, this is the
highlight of the exhibition because we need to understand how
drugs are present in life and how they affect the body.
Drug prevention activities will be held annually to promote
people's awareness about drug abuse as well as rounded
education on how to say no to drugs
7 KEY TOPICS
MODELS DISPLAY AND SIMULATION METHOD
Aims to teach the
dangers of drugs and
prevention
Combining modern
techniques in the
experience and
interaction
Along with that, there
are side drug
prevention activities
with attended students
7. Who are our visitors?
Perhaps already started
on the path, needs to be
reminded of the purpose
Community
Being brought by schools
to teach the dangers of
drug at a very young age
Pre teens
7
Young
Engage the whole
community support the
addictions and remove
the stigma attached to it
Particularly vulnerable to
the drug menace, learn
about their specific trap
and dangers
Teens
8. Convey the
message
Our key success metric
Easy learning
Help the community -
society, do not discriminate
on the addicts and willingly
help them extricate from
drug evils
Community support
Youth need learn-
perceive – sense in an
entertaining
unforgettable way
OUR SUCCESS
8
Bringing it all together
10. VISUAL – LIVE THEATERS – VIDEO LESSONS
10
INTRODUCTION VIDEO
ABOUT DRUGS WILL BE
SHOWED ON THE
MASSIVE SCREEN
VIDEO TUTORIALS
11. INSERT IMAGE
INTERACTIVE TEACHING
11
AFTER LEARNING IN STAGE 1, THE YOUTH CAN THEN LOOK FOR ADDITIONAL KNOWLEDGE
SPECIALLY DESIGNED SYSETM FOR INTEACTION VISITOR JUST CLICK ON BODY PART
SYSTEM TEACH
DANGERS AT GREAT
DETAILS
A SURE WAY OF ENGAGING AND PASSING ON THE MESSAGE
12. INSERT IMAGE
VIRTUAL REALITY SIMULATION
VISITOR WILL GET A REAL LIFE FEEL OF BEING HIGH ON DRUGS
12
The VIRTUAL REALITY EXPERIENCE CENTRE SIMULATED DRIVING HIGH ON DRUGS
THE NOVETLY AND POTENTIAL OF THIS IN PASSING THE MESSAGE IS HIGHEST
FOR THE VISITORS THIS WILL BE AN UNFORGETABLE EXPERIENCE
13. ENGAGING SPACES
A YOUTHFULL POSITIVE VIBE
13
ENGAGING FOR THE YOUTH YOUTHFUL CONTEMPORARY SPACES PRESS COVERAGE
14. VISUAL – LIVE THEATERS – LIVE DRUG PREVENTION PLAYS
14
DRUG PREVENTION PLAY
WILL BE PERFORMED
OCCASIONALLY RIGHT ON
STAGE INSIDE THE
EXHIBITION
THREATRE FOR PLAYS
15. 15
MODELS DISPLAY
DIFFERENT KIND OF DRUG MODELS ARE DISPLAYED
HERE TO PROVIDE VISITORS TRANSPARENT AND
SPECIFIC INFORMATION TO HELP THEM TO BE
AWARE OF THEIR IMPACT
16. PSYCHOTROPIC DRUG EFFECTBEFORE AND AFTER VIRTUAL SIMULATION
SIMULATION EXPERIENCES CREATING A DEEP IMPACT
Through exclusive applications were created for the exhibition, viewers can experience negative feelings /
changes of the body when drug abuse
17. 17
INTERACTIVE TEACHING
Visitors don’t just read / see / experience, they will be able to comprehend the correct information about illicit drugs through exhibits so
that they can test their understanding about drug instantly at our activities rooms where we set up multiple divices with exclusive
programs
18. LIVE 3D RENDERING FOR VISITOR ART
DRAW YOUR LEARNING AND SEE IT COME TO LIFE
18
VISITOR ACTIVITY SPACE: DRAW YOUR LEARNINGS AND IT IS RENDERED ON A GIANT ANIMATED LIVE SCREEN
The visitor arts are used for content generation and see the message cut through
20. AFTER THE 1ST 2 MONTHS
ANGLE
The contents are combined with the share of
perceptions about social evils, stimulants from
influencers, power bloggers, ...
_ The Contents are related to healthy activities in
combination with community activities programs.
Update the captured images of the exhibition in the
progress of construction and completion
Hashtag: #Tachaicuamatuy #Trienlamtachaicuamatuy
#AntidrugExhibition #TrienlamNVHTN
TENDENCY
Update information about the existing
exhibitions in Ho Chi Minh City, highlight the
unique exhibition model with the point of
learning and playing.
Each article will have links with 1-2
influencers (hot vlogger / doctor / expert)
Create funny gif images from images that
capture the visitor's moments
PROMO CHANNEL
DIGITAL
ARTICLE
DIGITAL POST
http://nvhtn.org.vn/
After 2 months of operation - regularly updating activities inside and outside the exhibition space
21. VAST CHOICE OF OPTIONS OF BRANDING
CREDITS
21
DIFFERENT TYPE OF ASSETS FOR DIFFERENT PURPOSES
RETAIL KIOSK SPACE AT THE END OF THE EXHIBITION
PLACE FOR ACTVITIY AND ENGAGEMENT
SELFIES AND COOL HANG OUT PLACES
3D RENDERING OF ARTS AND VR SIMULATORS
VAST BRAND SPACES TO CHOOSE FROM
NOT TO MENTION THE LIVES YOU CAN SAVE
23. (1) Sponsor booth area (2) Logo placement on Exhibition TVCs display on outdoor/indoor LEDs
(3) Exhibit sponsor logo on POSM (4) VIP access to Exhibition events
Sponsor Benefit
24. (5) Exhibition Facebook / Instagram (6) HCMC Youth Cultural Website / Fan-page
Sponsor Benefit Example
25. (7) Lobby and activities room (8) Exit ways
Indoor advertising area
25
Sponsors’ brand will be promoted with large posters / banners
26. Outside advertisement
Sponsor Outdoor
Billboard
Located at the exit
of the exhibition hall • A large billboard will be provided in the exhibition hall exit according to the sponsorship contents.
• The interior of the exhibition hall provides customized message delivery to the visitors.
• The exterior of the exhibition hall will provide excellent advertising effect through the location characteristic of Ho Chi Minh's best downtown.
28. 6.5 MILLION REACH
28
Best ad impressions. Strengthen corporate image through CSR.
EXPECTED TO REACH 6.5 MILLION
29. SPONSOR
PACKAGE
PRINTS
• Sponsor's brand is displayed on the publications of the exhibition: Posters, Pano, leaflets, entrance tickets, invitations,
open letters to customers, knowledge handbooks, external advertising God
• Provided advertising placement inside and outside the Exhibition Hall
MEDIA
• News update - sponsor introduction on online / offline promotion channels of the Exhibition / HCMC Youth Cultural
House
• Press release featuring sponsors in online / offline journals partnering with exhibitions
• The brand is identified through the recording sessions of the newspaper / seminar held at the exhibition
PROMOTION EVENTS
• Sponsors have the right to organize events to promote current trade shows
• Be a VIP guest at events organized by the exhibitor
• Tickets to the exhibition for company members
• To be provided with placement of advertising booths inside the exhibition and at events organized by the exhibition
• The logo placement in the TVCs of the exhibition are shown on LEDs outside/inside of the exhibition house and the campus of
HCMC Youth Cultural House
250,000 USD
PREMIUM SPONSOR
100,000 USD
GOLD SPONSOR
50,000 USD
SILVER SPONSOR
30. Expected with over $ 5,000 advertising effectiveness. You can get 200% advertising effect on your investment.
Category Offering Term Contents
Advertising effect
(In dollars)
Benefit
Premium Gold Silver
Detail
Title PR Hall
Exhibition
period
Use the exhibition space to organize sponsor events
VIP guests at events organized by the exhibition
$ 150,000 ○
Online
Official website/SNS of
exhibition / association channels
Sponsor logo displayed on online poster (Website /
Facebook / Instagram)
$ 50,000 ○ ○ ○
Portal channels/articles
Introduction article / press release
Electronic letter
$ 30,000 ○ ○ ○
Advertising
tools
TVCs Outdoor and indoor advertising LED display $ 200,000 ○ ○ ○
Advertising wallpapers Large outdoor / indoor advertising hanging areas $ 100,000 ○ ○ ○
Advertising Booths
Area for displaying promotional booths at exhibitions /
at events organized by exhibition
$ 50,000 ○ ○ ○
Prints
Poster
20,000 copies Logo / branding placement
$ 5,000 ○ ○ ○
Flyer $ 5,000 ○ ○
Workbook $ 3,000 ○ ○ ○
Admission/entrance ticket
1,000,000
copies/year
Free admission tickets for company members $ 25,000 ○ ○ ○
TOTAL $ 618,000
SPONSORSHIP
❖ The benefits for all packages can be customized