http://www.addkraft.com/category/content-marketing/ Content marketing with value proposition

1. Value Proposition
It is the promise of benefits to be delivered by a
company to a customer enabling her to
experience and enjoy the product
complementing the price paid for that product.

2. 4 Elements of Marketing
 Product
 Place
 Price
 Promotion

3. Product
 The actual entity which is sold by the
company
 Product can be
1. Physical – Shoes, Furniture, Devices
2. Digital – ebooks, Music, Videos
 Quality of the product should be very high
 Includes the design, branding and
packaging
 Product should deliver what it promises

4. Place
 Location where clients discover the product
 It’s the distribution point where clients can
interact with product and purchase it.
 Place can be
1. Physical – Retail stores
2. Digital – Websites , Mobile Apps
 Considers the logistics of the product
including storage, handling and delivery of
the product.

5. Price
 Price should complement the product, its
quality, location of sale and medium of sale.
 Includes margins, discounts, installments.
 Too high and does not sell.
 Too low and considered cheap.

6. Promotion
 Promotion talks about the nature of the
product.
 It defines and conveys the details of the
product to the customer.
 Promotion mediums can be
1. Advertising
2. Personal Selling
3. Sales Channels
4. Public Relations
5. Sponsorships

7. Value Proposition in
Marketing
 It is basically a message convey to
customer that this is a minimum
promise I make to you, so that the
product is bought by you and to be
used by you.
 Improved customer relations

8. Example : Apple
Product Place Price Promotion
Apple
iphone
•Apple Stores
•Resellers
•Online Stores
High •Advertisements
•Launch Events
•Word Of Mouth

9. Why It Works ?
 High Quality Product
 Aspiration to own justifies the high
price
 Available easily but in authenticated
places
 Driven by “Word of Mouth”