3. Social Media
Social Media Users
Facebook
Afflicted
Sensitizing the Afflicted
Society
Democratisation of Social Media
Uses & Gratification Theory and Social Media
Khadija Khatoon case
5. Co-founders: Abhishek Mazumdar, Anurag, and Sanish
Started with an FB page- lack of resources.
Aim: To share peoples’ stories and high quality content, to make
India a better nation.
Challenge: Non-media struggling engineering students
Strength: A strong will
Personal experiences, real-life incidences, success stories bringing
society together.
#mystory, the most popular aspect.
7. • Bogart. (1965). The mass media and the blue-collar worker.
Blue-collar world: studies of the American worker
• Dunu, I. V. (2015). Social Media: An Effective Tool for Social
Mobilization
• Jucaitytơ, I. (2014). Peculiarities of Social Media integration
into marketing communication; Sweetser (2009)
• Lampe et al (2006). A Face(book) in the Crowd: Social
Searching vs. Social Browsing
• LaRose, R., & Eastin, M. S. (2004). A Social Cognitive Theory
of Internet Uses and Gratifications: Toward a New Model of
Media Attendance. Journal of Broadcasting & Electronic
Media
• Nikita Anand (2012). Impact of social networking sites in the
changing mindset of the youth on social issues
9. • Statement of problem
• Aims and objectives
To examine components of the post by The Logical Indian about the
afflicted in society.
To analyse the comments of Social Media users and determine
whether they have been motivated to take up any action towards the
afflicted.
• Tools and techniques
Content analysis
• Operational parameters
Components of texts, pictures, and videos of 3 posts of Khadija
Khatoon.
Number of likes, comments, and shares.
Top 100 comments from the users have been analysed based on
the categories of a) Commending The Logical Indian for its efforts of
creating sensitivity among users b) Volunteering for help towards
the afflicted with the aid of certain keywords c) Well wishes and
sympathy.
11. • #mystory
• Poor little girl
• no eyes/ trunk of
flesh
• Share
• Help/ Medical
treatment
• Hand gesture
• Body posture
• Reactions of
passers by
Elements
12. • #effortsforgood
• Huge difference
• Facial deformity
and Help
• Widely shared and
Community
members
• Free of cost
• Come forward and
volunteer
• Treated
• Beginning
• Theme of video:
motivational
• Strong usage of
encouraging words
• Hope
Elements
13.
14. • Disfigured face
• Shared and
Contribute
• Taking requests
forward
• FREE
• Request and
volunteer
• Imagery
• Support
• Not money- but
will
Elements
23. • Thematic analysis shows motivation and urge
• Comments analysis shows users of the community are sensitized
towards the delicate issue
• Post of Khadija Khatoon went viral on Social Media
• Careful selection of words for the posts shows the shout out to the
community members to take some action for the afflicted
• Khadija Khatoon had successfully got her medical examination done with
the aid of Soul Angels foundation
Relevance of the study
Limitations of the study
• Time constraint was a hurdle in contacting some of the users who
volunteered to help Khadija through their comments.
• Analysis of the post shares.
• No responses from a user who volunteered, a volunteer, Soul Angels,
and editorial, TLI.
• Analysis of a few other posts.
Afflict the comfortable- comfort the afflicted.
-Finley Peter Dunne
Social Media:Over the past 5 yrs, Social Media has given young people a new way of interaction with one another. - Student journal of media literacy Social Media users: Regular visitors on the Social Media platforms with a minimum of 10 people in your connections, with some interaction activity. http://www.thinkingit.com.au/blog/definition-of-active-users Facebook: Most popular free social networking site falling under the category of love and belongingness.
Afflicted: somebody/something that has been affected in an unpleasant or harmful way and has still not gotten the chance to recover.
Sensitizing the afflicted: process of inspiring or urging people to have an active action and engagement concerning social issues for development purposes of those who are afflicted in the society
Society: Aggregate of people living together in a more or less ordered community
U&G Theory: There have been many research works on uses and gratification theory on the traditional media, and there are some emerging works which highlight the impact of new media over the traditional ones. They also throw light on the fact that motivates individuals to switch from traditional media to new media and what kinds of gratifications these are providing. A key distinguishing feature of new media is interactivity, which describes the ability of users to provide content in response to a source or communication partner. (Ha, 1998) Most research employing a U&G approach focuses on gratifications obtained because they provide insight into what motivates continued use of the medium.
Dunu: Social Media can become an effective and alternative tool for social mobilization, within the context of the unique multiple platform of new forms of engagement it offers to the audience.
Dunu: Nigeria
Jucaityto: Nigeria
Sweetser: Canada
Lampe et al: Michigan
LaRose: individuals mix and match uses with goals, according to specific context, needs, social backgrounds and so on.
Nikita: Social Networking sites provide a platform for discussion on such issues as it is this media which majority mass rely on and extend warm support.
