1. The content has been made exclusively to be used under express permission from WCRC™. Any unauthorized reproduction, usage or distribution of this copyrighted material is liable for prosecution under Indian Copyright laws
Copyright, WCRCINT & WCRCLEADERS
LE PANTHÉON DE LA GLOIRE
WORLD’S MOST CREDIBLE & TRUSTED AWARDS
WORLD’S LEADING BRANDS & LEADERS
6. LE PANTHÉON DE LA
GLOIRE
WORLD’S LEADING BRANDS & LEADERS IS A BRAND AND LEADERSHIP FEATURE AND AWARD WHICH REPRESENTS THE MOST
CREDIBLE, TRANSPARENT AND DIFFERENTIATED STANDARD OF BRAND RECOGNITION .
WCRC SEEK TO RECOGNIZE THE TRULY OUTSTANDING BRANDS AND LEADERS ACROSS ALL CATEGORIES AND FROM
MULTIPLE MARKETS AROUND THE WORLD.
AN ACKNOWLEDGMENT FOR THOSE BRANDS AND LABELS THAT HAVE PLAYED A SIGNIFICANT ROLE IN ECONOMY AND
WHO HAVE EMBODIED CREATIVE EXCELLENCE OVER THE PAST YEAR ALTERING AND IMPACTING CONSUMER CHOICES.
The content has been made exclusively to be used under express permission from WCRC™. Any unauthorized reproduction, usage or distribution of this copyrighted material is liable for prosecution under Indian Copyright laws
Copyright, WCRCINT & WCRCLEADERS
AIMS TO AWARD AND FEATURE THE LEADING BRAND OF THE CATEGORY IN THE MOST AUTHENTIC MANNER. THE MOST
RECOMMMENDED CHOICE OF THECONSUMERS. BASED ON THE MOST HITTING CONSUMER PARAMETERS OF LOYALTY,
TRUST, INNOVTION, QUALITY & POSITIONING.
World’s Leading Brands & Leaders 2023
FEATURES BEST & EMERGING BEST BRANDS & LEADERS FROM 25 NATIONS.
MEGA EVENT: SALON DE GUSTAVE EIFFEL, THE EIFFEL TOWER, PARIS
WORLD’S MOST CREDIBLE & TRUSTED AWARDS
7. WHY WCRC IS THE NO.1 CHOICE
TRUST IS A BRAND’S MOST IMPORTANT ASSET. WE HELP CONSUMERS KNOW WHO TO TRUST, AND WE HELP
BRANDS TO STAND OUT IN AN INCREDIBLY CROWDED MARKETPLACE. WCRC CREATES TRUST FOR BRANDS
BY DIRECTLY REACHING TO CONSUMERS. WE DONT JUST AWARD, WE MAKE BUSINESS GROW.
WCRC Research based Book Publications that are World-Class Editorial and astounding designs
fi
nd its place with the best and the most
in
fl
uential people in the world along with its availabilty at all consumer touch points. Making them informed about decisions.
WCRC Brand Seal: Winners stand out by projecting value, trust and consumer approval. The Best Brand Seal works continuously on the web,
Marketing, packaging, and across all communication channels. Winners deploy their WCRC Brand Seal to maximize the impact of media appearances,
announcements, events, stakeholder news, etc. WCRC BRAND SEALS are most consumer prefered according to major Brand Researches.
Winning Media: Best Brands are featured in major media appearances via PR Channels, TV & Talk Show Segments and Best Brand Feature
Sections in targeted magazines and websites. Winners are also promoted by the collective publicity and advertising of all Best Brands.
Category & Brand Research: Best Brand Winners receive a customized report for their brand and category with expert analysis, comparisons,
consumer feedback, and demographic & geographic insights. Learn: Who and where are our customers? What do they want today? How do we
perform vs the competition?
“The WCRC Awards” Red Carpet & Show: Known as “The Oscars of BRAND AWARDS”, winning brands are invited to our RED CARPET shows which
have been termed as the best in the world by Corporates and Celebrities. Winners receive the VIP Package to take part in Red Carpet photo-ops and
the Celebrity Meet & Greet following the production. Key personnel, spokespeople, and teams are encouraged to participate. *Stage time subject to
availability.
Awards Statues & Trophies: Impressive showpieces recognizing the dedication and achievements of winning teams.
WORLD’S MOST CREDIBLE & TRUSTED AWARDS
8. According to Research with Top CEO's
and Global Consumers
83% consumers trust Credible Brand Seals as the most preferred buying decision.
Way over Direct Advertising & Marketing
63% Consumers Trust the WCRC Brand Seals over others.
68% Consumers trust Brand Seals, second to Family and Friends
51% Top Managements prefer WCRC over all other Brand Research Firms in India
47% Consumers Globally tell it in
fl
uences their buying pattern seeing a Credible
BRAND SEAL
75% Consumers know that all Marketing, Advertising, PR are PAID FOR. YET they
prefer BRAND SEALS the most. WCRC is the most prefered Choice for Consumers
and Management
WORLD’S MOST CREDIBLE & TRUSTED AWARDS
9. Fueled by passion, Chosen on the basis of trust and follower-ship. The Best, Emerging and Impactful
Brands and Leaders who are creating the maximum impact in transforming the economy. Uncompromising
editorial content for WORLD’S LEADING BRANDS & LEADERS 2023. WORLD’S LEADING BRANDS &
LEADERS 2023 is a list of the best brands and leaders, who are leading the industry and shaping India's
glorious future. 50 different industries have been considered for the research to evaluate the edition
of WLB&L 2023. To be held at the legendary Salon De Gustave, Eiffel Tower, Paris
• Inclusion of Editorial Article in the Global Research Report and Publication on WORLD’S LEADING
BRANDS & LEADERS 2023 Publication to be distributed globally.
• A recognisable Brand Trust Seal of WORLD’S LEADING BRANDS & LEADERS 2023
• PR and Marketing that includes TV Program Series, Feature in Leading Business Magazine, Online
Portal
A LIFETIME OF IMPRESSION : BIGGER THAN ALL HONOURS
WORLD’S LEADING BRANDS & LEADERS 2023
LE PANTHÉON DE LA GLOIRE
10. RESEARCH - WORLD’S LEADING BRANDS
Phase 1: Generating a list of approximately 500 brands across the various
categories through secondary research driven by ibrands 360 research team
via: Media Reports, Market studies, Industry white papers, Category-specific
brand reports, Brand-specific scrutiny
Phase 2: The preliminary list generated in Phase 1 is distilled through a comprehensive
in depth primary survey pan-India on the parameters like Brand Recall, Brand Image, Brand Visibility and
Growth, Market acceptance and more.
Final Phase: The final phase is the analysis and evaluation of Phase 1, phase 2 and the filled registration form.
The positioning strategy of the brand is taken as the main consideration of acceptance with the consumers. The
brand promise research satisfaction proves the Most Recommended levels. The final phase is done after a
primary brand audit questionnaire with the brand. Also asked are few important customers of the brand who are
interviewed on the parameters to evaluate the total process of World’s Leading Brands.
WORLD’S MOST CREDIBLE & TRUSTED AWARDS
11. Phase 2: The preliminary list generated in Phase 1 is distilled through a comprehensive
in depth primary survey globally on the parameters like company evaluation studies, growth
achievements, leadership positions held, leadership milestones.
Final Phase: The final phase is the analysis and evaluation of Phase 1, phase 2 and the filled registration
form. The final phase is done after a primary leadership audit questionnaire with the leaders.
WHO CAN APPLY
1.Entrepreneurs of Large to Medium Companies
2.CEO’S/SIMILAR DESIGNATIONS of Large to Medium Companies
3.Founders of MSME, SME & Start Ups
4.Public Figure, Achievers in Films, Entertainment, Art & Literature and Sports
Phase 1: Generating a list of approximately 500 leaders across the various categories through
secondary research driven by ibrands 360 research team via: Media Reports, Market studies, Industry
white papers, Category-specific brand reports, Brand-specific scrutiny
RESEARCH - WORLD’S LEADING LEADERS
12. WE WORK
WITH GLOBAL
BRANDS
THE GLOBAL
TOPMOST BRANDS
RATINGS HAVE
BEEN WCRC
INNOVATION
AUTHENTIC RESEARCH, INFLUENCING MARKETING MIX
13.
14. THE NUMBER 1 FACTOR OF SELLING AND CREDIBILITY ACCORDING TO RESEARCH FOR A BRAND GLOBALLY
IS BASED ON CONSUMER RECOMMENDATION. THE ONLY BRAND EQUITY PROCESS TO EVALUATE THE BEST
ON BASIS OF CONSUMER RECOMMENDATIONS
THE MOST UNIQUE SYMBOL USAGE RIGHTS BASED ON RESEARCH. A BRAND HAS A CHOICE OF EFFECTING
COMMUNICATIONS THROUGH PARENT BRAND USAGE, SUB BRAND AND MULTI-BRANDING USAGE
WHAT MAKES IT SO INCREDIBLY POWERFUL
MECHANISM?
MULTIPLE FORMAT.
WORLD’S MOST CREDIBLE & TRUSTED AWARDS
15. BASED ON RESEARCH WITH CONSUMERS AND BRANDS DIRECTLY
THE BIGGEST BRAND RANKING AND
INFLUENCER MEDIUM
ONCE SELECTED, THE FEATURE OF ALL BRANDS & LEADERS WITH THE MOST ADMIRED/PREFERRED
PROMOTED THROUGH AN INFLUENCING COFFEE TABLE BOOK, CONSUMER FEEDBACK BASED
ARTICLE IN. ONLINE & TV FEATURE REACH TO OVER 10 MILLION COMBINED VIEWERSHIP
NATIONAL PR IN MEDIA AND OTHER MEDIUM INFLUENCING CONSUMERS. WEBSITE AND MOBILE
APPLICATIONS TO SUPPORT REVIEW, RATING AND SELLING
VARIOUS MARKETING AND EDITORIAL TIE-UP WITH MEDIA ACROSS LOCATIONS TO PROMOTE THE
RANKING AND POWER OF CONSUMER CHOICE
16. Mobile based application on all format constantly generating consumer review, product rating
and selling acting as the biggest influencer in consumer buying process
An
APPLICATION
that rates,
reviews and
sells the brand.
Effective
consumer
influencer based
on product
positioning and
consumer
reviews
Regular logical
updates on
consumer
choice for the
brand and
consumer direct
review and
feedback.
Comparative
score-line and
influencing
factors shall be
put
17. SYMBOL USAGE RIGHTS - THE POWER OF CHOICE
ANY PARAMETER IN WHICH THEY ARE AHEAD
CAN BE USED. FOR EXAMPLE ‘THE MOST
LOYAL CHOICE’, ‘THE MOST INNOVATIVE
CONSUMER CHOICE’
VARIETY OF SYMBOL
USAGE RIGHTS PURELY
BASED ON RESEARCH
FINDINGS.
OVERALL USAGE
RIGHTS. WORLD’S
LEADING BRANDS
CHOSEN CATEGORY
OF BOTH BRAND &
LEADERSHIP
SYMBOL USAGE
RIGHTS
WLB&L2023
LE PANTHÉON DE LA GLOIRE
18. OTHER SELECTION BENEFITS
WLB&L2023
YEAR-LONG MARKETING & PR SUPPORT
1.Pre event and post event PR promoting the brand through national print, digital and broadcast media
2.Constant promotion through the ever-growing social media.
3.Regular editorial update of the featured brands
4.Event coverage through regular media
5.30 minutes * 4 shows of the event on NDTV
6.Regular trade shows, events and conferences on every industry to promote the selected brands across the globe.
7.Regular direct marketing
8.Hoardings only promoting the brands
9.OOH Media support pre and post event
10.Innovative channels of branding
11.Targeted branding with trade, consumers, ministries and other targeted groups through forums, conferences and summits
12.The highest reach due to multi-platform nature.
WORLD’S MOST CREDIBLE & TRUSTED AWARDS
19. OTHER SELECTION BENEFITS
WLB&L2023 YEAR-LONG MARKETING & PR SUPPORT
1.Annual continuous post event coverage and interviews of the brands and leaders selected through all
forms of media
2.Post event advertising in national media in print, electronic and digital.
3.Coverage’s in magazines, newspaper and broadcast media about the selected brands and leaders.
4.Coverage’s of the event across media in Asia.
5.A 30 minutes telecast in top channel (repeat episodes)
6.Post event coverage on Social Media (twitter, facebook and youtube
7.Application developed for Ios and Android will feature all selected brands and leaders available through
downloads sections of the platforms.
8.Our Digital Dashboard exclusively to selected brands. Live daily update of brand performance.
9.Regular conferences, trade shows and summits pertaining to industry
10.Regular PR pertaining to WORLD’S LEADING BRANDS & LEADERS in national media.
LE PANTHÉON DE LA GLOIRE
20. PRICING: PLAN OPTIONS
PLAN 1 - WORLD’S LEADING BRANDS (Brand Award)
MANDATORY PACKAGE - USD 3750
1) Double Page Feature in Global Coffee Table Book Edition
2) Book to be distributed across global book shops, Trade, Government departments, High Commisions and WCRC Corporate Database of over
50,000
3) Brand Communications Rights - Our Brand Communications can be used for all Marketing Activities. (Inclusive of Research Report on the Selection
Process)
4) Felicitation and Honours at the SALON GUSTAVE, EIFFEL TOWER, PARIS for the selected brand 5) Award and Certification by WCRC & Malcom
McDonald Academy
6) Online Feature reaching to over 1 million people.
OPTIONAL TV PACKAGE - USD 6500
2 MINUTES FEATURE TELECAST ON CNBC PRIME HD. ADDITIONAL PER MINUTE WILL COST USD 3,000
21. PRICING: PLAN OPTIONS
PLAN 2 - WORLD’S LEADING LEADERS (Leadership Awards)
MANDATORY PACKAGE- USD 2500
1) Single Page Feature in Global Coffee Table Book Edition
2) Book to be distributed across global book shops, Trade, Government departments, High Commisions and WCRC Corporate Database of over 50,000
3) Leadership Communications Rights - Our Brand Communications can be used for all Marketing Activities. (Inclusive of Research Report on the Selection
Process)
4) Felicitation and Honours at the SALON GUSTAVE, EIFFEL TOWER, PARIS
5) Award and Certification by WCRC & Malcom McDonald Academy
6) Online Feature reaching to over 1 million people.
OPTIONAL TV PACKAGE - USD 3500
1 MINUTE FEATURE TELECAST ON CNBC PRIME HD. ADDITIONAL PER MINUTE WILL COST USD 2000. Kindly
note that the cost provided is inclusive of the mandatory package. Extra Minutes are added as per actual costs for
TV Feature
22. PRICING: COMBINED PACKAGE OF BRANDS & LEADERS
COMBINED PACKAGE - WORLD’S LEADING BRANDS & LEADERS 2023
Mandatory Package - USD 6000
1) Triple Page Feature in Global Coffee Table Book Edition
2) Book to be distributed across global book shops, Trade, Government departments, High Commissions and WCRC Corporate Database of
over 50,000
3) Brand & Leadership Communications Rights - Our Brand and Leadership Communications can be used for all Marketing Activities. (Inclusive
of Research Report on the Selection Process)
4) Felicitation and Honours of both brand and Leader at the WLB&L Series at the SALON GUSTAVE, EIFFEL TOWER, PARIS 5) Award and
Certification of both Brand & Leader by WCRC & Malcom McDonald Academy
6) Online Feature reaching to over 1 million people.
7) Quarterly article on the brand/leader.
8) Invitation for Exclusive 2 Mins Company Presentation during event/Invite for being a panelist.
OPTIONAL TV PACKAGE - USD 7,500
3 MINUTES FEATURE TELECAST ON NDTV PROFIT. ADDITIONAL PER MINUTE WILL COST USD 2000
LE PANTHÉON DE LA GLOIRE
23. TESTIMONIALS
The most credible brands research firm in the world. Their methodology is class apart. Awards are about
credibility, WCRCINt creates credibility - Prof. Malcolm McDonald, World’s most renowned brand guru
WCRCiNT gets world class editorial, design and analysis with unparalled research and analysis. Having attended their global
events few times, I can say they are the best - Priti Patel, Home Secretary, UK
Has been a please being awarded by WCRCiNT as the Most Admired Actress. Its special because of the research they followed. I
rank it way above many industry awards - Kareena Kapoor Khan, Bollywood Diva
WCRCiNT’s research and analysis on the very first year if JIO was precise. We are glad to be awarded by them - Mukesh Ambani,
Indian Industrialist
They are simply the best in whatever they execute. Editorial is top notch and so are all their events that I have attended - Lord
Swraj Paul, Chairman, Caparo and Rt. Honourable Member, The House of Lords
What great gathering, what a special event at the heart of London. The book launched on brands is amazing and so is the quality
of everything associated with WCRCiNT - Lord Karan Billimoria, Chairman, Cobra
The editorial quality of WCRCLEADERS is the best in the world. Their research on each subject gets the soul of a brand and
leader out. Their TV interview standards are industry benchmarks - Lord Raj Loomba, British Business Magnate
The approach of WCRCiNT towards their client is fantastic. They understand at what stage what needs to be delivered so that the
PR & Marketing efforts stay uninterrupted - Manish Kumar, CEO & MD, Stratacahe Asia
24. IMPORTANT LINKS
PICTURES GALLERY: www.wcrcint.com/gallery
MEDIA FEATURES: www.wcrcleaders.com
MEDIA FEATURES: www.mostvaluablebrands.com
WEBSITE: www.wcrcint.com
YOUTUBE: https://www.youtube.com/c/WCRCLEADERSStayIntelligent
FACEBOOK: www.facebook.com/wcrcworld
TWITTER: www.twitter.com/wcrcint
25. iBrands 360 is a specialized brand architecture and research company that is totally dedicated
towards brands research, Brand fortification strategies and company evaluation studies.
Ibrands 360 research on brands have set new industry benchmarks. Its research methodology in
evaluating brands and it well-being have immensely accentuated many brands positioning and
dynamics in the marketplace. Its intellectual properties on brands have set new standards.
iBrands 360 is inspired by innovations and the intelligence with which companies build their
brand value. iBrands 360 is dedicated to the cause of a brand.
GLOBAL LEADERS IN BRANDS EQUITY
AND SPECIALISED RESEARCH
WCRCINT is Asia's leading Brand Rating, Ranking & Media Company. WCRC specializes in brand audit,
research & ratings and has been the only brand audit & rating company who works with the top
consulting & auditing companies in the world. WCRC is the proud owner of the most popular brand
awards in Asia. Asia's Most Promising Brand, Most Valuable Brand of the Year, India's Most Promising
Brand & Most Admired Brands of Asia, Cult Brands Luxury & Lifestyle are Intellectual Properties owned
and managed by WCRC International. It has two magazines under its belt. Leaders Asia is the No.1
business magazine across Asia & has been recently voted as the best Multi- national magazine of the
year 2014 by the Media Federation of India. Brands Illustrated which is also a monthly magazine
published by WCRC, a first of its kind magazine in Asia which focuses purely on brands in a ravishing
pictorial format.
28. The content has been made exclusively to be used under express permission from WCRC™. Any unauthorized reproduction, usage or distribution of this copyrighted material is liable for prosecution under Indian Copyright laws
Copyright, WCRCINT & WCRCLEADERS
LE PANTHÉON DE LA GLOIRE
WORLD’S MOST CREDIBLE & TRUSTED AWARDS
WORLD’S LEADING BRANDS & LEADERS
