Tata product mix
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Tata Group is an Indian multinational conglomerate holding company headquartered in Mumbai, India. It comprises over 100 operating companies with business interests in consumer products, engineering, energy, materials and services. Tata operates in over 100 countries across six continents, with major business segments including steel, automobiles, telecom and IT. The company has a wide product mix across 14+ categories including automobiles, chemicals, consumer goods, defence, engineering, financial services, healthcare, information technology, locomotive, hotels and steel.
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Tata product mix
The document lists the various products and services offered by Tata, categorized into different industries. It includes beverages (4 products), information technology (7 services), telecommunications (5 services), automotive industry (5 products/services), engineering (5 services), energy (5 services), chemicals (6 products), financial services (7 services), other services (5 services), industrial equipment (6 products), food products (2 products), hospitality (5 services), Tata Steel (8 products/services), and agricultural products (4 services). In total, Tata offers 74 products and services across 14 categories.
Product mix of tata industries
The Tata Group has a wide-ranging product mix across 16 major product lines spanning 7 sectors of the Indian and global economy. As one of India's largest conglomerates, Tata offers thousands of individual products and services within each line. For example, within automotive they have brands like Tata Motors and within chemicals they have numerous products. They also have depth within individual product lines, like the various models in Land Rover. While diversity reduces consistency, Tata's large size and breadth allows it to effectively reach wide markets.
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Big Bazaar is a hypermarket retail chain founded in India in 2001 by Kishore Biyani. It is part of the Pantaloon Retail India Limited and has over 83 outlets across India. Big Bazaar aims to deliver everything to every Indian consumer in the most profitable manner through a variety of promotional strategies and a growth in stores in recent years.
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The document discusses the history and operations of the large Indian conglomerate Tata Group. It was founded in 1868 and operates in various industries including steel, automobiles, IT, telecommunications, and hospitality. The Tata Group owns many well-known brands and employs over 600,000 workers. It has expanded globally and is headquartered in Mumbai, with business operations in over 100 countries.
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Explanation of porter's five force model- It talks about the 5 forces that is by the business. 1. Industry competitors talks about rivalry among existing firms in the market
2. Potential entrants means threat from new business that may come to existence in future.
3. Buyers- bargaining power of buyers increase when there are many substitutes available in the market but if there is only one seller or industry then the industry becomes powerful in pricing the product.
4. Threats of substitute product or services is another force to the industry that may increase the competition in the market.
5. Bargaining power of supplier means for example, if there are many suppliers of raw materials to the industry the the bargaining power of supplier will decrease and industry may have many choices to purchase their materials from suppliers and vice versa.
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This document provides information about the Aashirvaad Atta brand owned by ITC Ltd. It discusses the company and brand background, product portfolio, marketing strategies used including segmentation, targeting, positioning, competition analysis, SWOT analysis, product management, pricing, promotion, and distribution channels. The key points are that Aashirvaad is India's number 1 atta brand with over 56% market share. It offers various atta variants at different price points and promotes the brand heavily through print, TV, and online advertisements emphasizing quality and health benefits.
Tata motors marketing strategy
Tata Motors is India's largest automobile manufacturer that has grown significantly in international markets. It has undertaken various strategies over the years through acquisitions, joint ventures, and R&D. Recently, it has lost momentum due to increased competition. Tata Motors is undergoing a transformation of its product lines, marketing strategy, and focus on customer satisfaction to regain market share. It has restructured through new product launches, improved quality, expanded distribution networks, and investments in branding. If successful, Tata Motors will emerge as a leading global automotive company.
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Tata product mix
The document lists the various products and services offered by Tata, categorized into different industries. It includes beverages (4 products), information technology (7 services), telecommunications (5 services), automotive industry (5 products/services), engineering (5 services), energy (5 services), chemicals (6 products), financial services (7 services), other services (5 services), industrial equipment (6 products), food products (2 products), hospitality (5 services), Tata Steel (8 products/services), and agricultural products (4 services). In total, Tata offers 74 products and services across 14 categories.
Product mix of tata industries
The Tata Group has a wide-ranging product mix across 16 major product lines spanning 7 sectors of the Indian and global economy. As one of India's largest conglomerates, Tata offers thousands of individual products and services within each line. For example, within automotive they have brands like Tata Motors and within chemicals they have numerous products. They also have depth within individual product lines, like the various models in Land Rover. While diversity reduces consistency, Tata's large size and breadth allows it to effectively reach wide markets.
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Explanation of porter's five force model- It talks about the 5 forces that is by the business. 1. Industry competitors talks about rivalry among existing firms in the market
2. Potential entrants means threat from new business that may come to existence in future.
3. Buyers- bargaining power of buyers increase when there are many substitutes available in the market but if there is only one seller or industry then the industry becomes powerful in pricing the product.
4. Threats of substitute product or services is another force to the industry that may increase the competition in the market.
5. Bargaining power of supplier means for example, if there are many suppliers of raw materials to the industry the the bargaining power of supplier will decrease and industry may have many choices to purchase their materials from suppliers and vice versa.
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This document provides information about the Aashirvaad Atta brand owned by ITC Ltd. It discusses the company and brand background, product portfolio, marketing strategies used including segmentation, targeting, positioning, competition analysis, SWOT analysis, product management, pricing, promotion, and distribution channels. The key points are that Aashirvaad is India's number 1 atta brand with over 56% market share. It offers various atta variants at different price points and promotes the brand heavily through print, TV, and online advertisements emphasizing quality and health benefits.
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Tata Motors is India's largest automobile manufacturer that has grown significantly in international markets. It has undertaken various strategies over the years through acquisitions, joint ventures, and R&D. Recently, it has lost momentum due to increased competition. Tata Motors is undergoing a transformation of its product lines, marketing strategy, and focus on customer satisfaction to regain market share. It has restructured through new product launches, improved quality, expanded distribution networks, and investments in branding. If successful, Tata Motors will emerge as a leading global automotive company.
New Product Development Life Cycle Of Tata Nano
Tata Nano was developed as an affordable, safe, all-weather 4-wheeled vehicle for families in India. It was designed to cost around Rs. 1 lakh, meet safety and emission standards, and be more fuel efficient than a 2-wheeler. Extensive market research and testing was conducted over 4 years to develop the prototype. The production facility was located in Gujarat with extensive supplier collaboration. The Nano launched with an annual production target of 500,000 vehicles by providing the emotional appeal of car ownership at an affordable price point.
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Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
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Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
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- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
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Spotify: Revolutionizing the Music Streaming Industry
Spotify's unique blend of technology, user-centric design, and industry influence has
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Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
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Efficient Website Management for Digital Marketing Pros
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This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
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Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
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During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
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- 1. PRESENTED BY:- SHIBSANKAR MANNA SANJAY KARAN PRESENTED TO:- PROF . PRANGYA PARAMITA PANDA
- 2. TABLE OF CONTENTS S.L. NO SUBJECT 1 INTRODUCTION 2 TATA GROUPS OF COMPANY 3 OWNER GENARATION OF TATA 4 PRODUCTMIX OF TATA 5 ABOUT PRODUCT MIX OF TATA 6 CONCLUSION
- 3. INTRODUCTION WHAT IS PRODUCTMIX? THE SET OF ALL PRODUCT WHICH IS MANUFACTURING OR SALES BY SINGLE BODY, IT’S CALL AS PRODUCT MIX. IT’S DEVIDED BY 4 PART’S 1> WIDTH 2> LENTH 3> DEPTH 4> CONSISTENCY
- 5. TATA GROUPS OF COMPANY TYPE- PUBLIC FOUNDED-1868; 150 years ago. FOUNDER- JAMSHETJI TATA HEADQUARTERS-Bombay House, Mumbai, Maharashtra, India. OWNER- TATA SONS CHAIRPERSONS-NATARAJAN CHANDRASEKARAN {chairman}, SAURABH AGARWAL {CFO}. NUMBER OF EMPLOYEES-695,700{approx} INDUSTRY TYPE- CONGLOMERATE
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- 8. AIRLINES TELECOMMUNICATION AUTOMOBILE CHEMICAL CONSUMAR GOODS DEFENCE & AEROSPACE ELECTRICAL DISTRIBUTION ENGINEERING SERVICES FINANCIAL SERVICES HEALTHCARE INFORMATION TECHNOLOGY LOCOMOTIVE HOTALS STEEL TATA GROUPS OF COMPANY PRODUCTMIX OF TATA
- 9. 2013; 5 years ago 1946; 72 years ago AIRLINES
- 10. BUS COMMERCIAL VEHICLES CARS STAR BUS MARCOPOLO TATA 909 TATA 1109 TATA 1010 TATA 709 TATA ULTRA TATA 810 TATA 407 SUBSIDIARIES TATA 1412 NANO TEIGO HEXA JAGUAR BELT ZEST SUMO INDICAACE AUTOMOBILE
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- 19. HEALTHCARE 16
- 20. LOCOMOTIVE
- 22. HOUSING STEEL FLAT TYPE STEEL WIRE TYPE STEEL LONG TYPE STEEL STEEL
- 28. CONCESTENCY-