2. Introduction
• Apple Inc. is an American multinational
technology company that specializes in
consumer electronics, software and
online services.
• Founded on 1st April 1976 in California,
US.
• It has transformed the way people listen
to music, play video games, talk on the
phone and even read books.
• The company's revolutionary
innovations are the reason the company
has topped Fortune's most
admired companies list every year from
2008 to 2014.
3. Apple Products
Macintosh, commonly known as Mac, is Apple's line of
personal computers that use the company's
proprietary macOS operating system.
As of March 2022, there are six Macintosh computer
families in production:
• iMac: Consumer all-in-one desktop computer,
introduced in 1998.
• Mac Mini: Consumer sub-desktop computer,
introduced in 2005.
• MacBook Pro: Professional notebook, introduced in
2006.
• Mac Pro: Professional workstation, introduced in
2006.
• MacBook Air: Consumer ultra-thin notebook,
introduced in 2008.
• Mac Studio: Professional small form-factor
workstation, introduced in 2022.
4. Other Products
• iPhone
• iPad
• Wearables & Accessories
(Apple Tv, watch, etc.)
• Services ( Apple Books, Apple
Fitness+, Apple Music, Apple
News+, Apple TV+, and
the iTunes Store.)
5. Competitors
• The biggest competitor of Apple is Samsung,
which is positioned as the largest smartphone
company accounting 21.2% of the global market.
• In the same segment, Apple is in third place with
13% of the share thanks to its flagship product,
the iPhone. Founded in Korea, Samsung reported
$197.7 billion in revenues and 320,000 employees
in 2019, while Apple earned $260 billion and
employed 137,000 people in the same period.
• COMPETITORS STATS
a. Microsoft
b. Dell
c. Samsung
d. Lenova
e. Hp
f. Sony
6. Time adoption of innovation w.r.t to Apple
• Innovators are those who are
willing to take risks.
• Early adopters love being the first
to know about new technology.
• Early majority are interested in
technology but want proof of its
effectiveness.
• Late Majority Convincing people in
this adopter category requires
research and solid proof that the
technology is worth their time.
• Laggards prefer the status quo
because they know what to expect
8. Marketing
strategies
• The Silhouettes campaign
• Avoids Price Wars by Emphasizing Your
Unique Value Proposition
• Rethinks the Need for Advertising
• Keep's its Marketing and Products Simple
• Aiming at its Prospects’ Emotions
• Know's its Audience and talks to them in
their Language
• Designing a Better Customer Experience
• Building a Community of Users or Customers
9. Apple's next big thing
after the iPhone
• AR/VR Tech featuring rOS.
• Newer watch tech
• Apple car
• Updates to Apple ecosystem.
