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Introduction to Technology Management
Introduction to Technology Management
BSTechMgmt
Academic Year 2020 - 2021
LEARNING OBJECTIVES:
At the end of the session, the student will be
able to:
1. Describe the elements of technology
2. Define the role and relationships of
technology
3. Appreciate the importance of managing
technology
Earlier times describe technology as skills handed
down from one generation to another.
During the industrial revolution technology
becomes not only the skill but also the product that
eases the way of doing.
Recently, technology is a concept that,
1. deals with the use of knowledge, tools and
utilities
2. refers to machineries and equipment used by
people
3. describes a system, methods or techniques
4. puts science into practical use in industry
FOUR ELEMENTS OF TECHNOLOGY
1. Technique – the tools, materials and
equipment as applied in the work process.
2. Knowledge – the skills, the intuition and the
experience of doing things.
3. Organization – structuring the work process
according to set of norms.
4. Product – the output of the application of the
other three elements
CLASSIFICATION OF TECHNOLOGY
1. Emerging – technology not yet fully utilized
but has the potential (needs high
level of research expenditure).
2. New – recently introduce causing influence of
the produce of the company.
3. Low – had long been diffused to the society
and utilized by industries to employ low
level of education or skills, manually or
semi automatically operated, does not
need much research and is stable with
little change.
4. Medium – wide set of technologies that fall
between high and low.
5. Appropriate – indicates a good match
between utilization and resources
required for optimum.
6. Tacit – non-articulated knowledge with no
uniformity in its presentation and is
based solely in the experienced of the
developer.
7. Codified – allows people to know how
technology works though analysis,
functionality and causality were
kept by the developer and shaped
by experiences during the process.

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Introduction to Technology Management
Introduction to Technology Management
BSTechMgmt
Academic Year 2020 - 2021
TECHNOLOGICAL CHANGE
- the alteration in the physical processes, materials, machineries or equipment affecting work
performance and efficiency.
DRIVERS OF TECHNOLOGY
CREATION
OF PRODUCT
MATERIALS
PROCESS
MACHINERIES
INTEGRATION
PRODUCTION INTEGRATION DISTRIBUTION
END - USER
INDUSTRY PARTNERS SUPPLIERS
INVESTOR GOVERNMENT
MANAGEMENT
- the process of using organizational resources to achieve the desired goals through planning, organizing,
staffing, leading, and controlling.
- Organization are people working together and coordinating their actions to achieve specific goals.
- Goal is a desired future condition that the organization seeks to achieve.
- Resources are organizational assets that includes manpower, machineries, materials, money, and
methods
Recent times performed these functions through the use of Technology.

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Introduction to Technology Management
Introduction to Technology Management
BSTechMgmt
Academic Year 2020 - 2021
TECHNOLOGY MANAGEMENT
- a set of disciplines that made use of technology
capabilities in the creation of competitive
advantage to addresses issues in
a. policies
b. forecasting and assessment
c. strategy
d. transfer
e. project management
f. research and development
g. human resource innovativeness, flexibility and
contribution
h. continual improvement of process and
product.
- it leverages human resources, technology and
assets of an enterprise (optimization of
relationships between technology functions)
- managing technology efficiently and effectively
give the best results.
DIFFERENT PARAMETERS that organization has
to understand includes
- Product Quality
- Machine Productivity
- Environment Management
- Effective Use of Raw Material
- Machine Availability
- Energy Consumption
- Life Cycle and Components
- Innovative Aspects
EFFECTIVE TECHNOLOGY MANAGEMENT
provides
a. strong planning
b. reduce interruptions
c. reduce production rejects
d. strengthen information system
e. technology leadership
f. good administration
g. preventive maintenance
hence,
WORK BECOMES EASIER, INCREASED JOB
SATISFACTION AND PROFITS FOR A
COMPETITIVE ENTERPRISE

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Activity No. 1
Introduction to Technology Management
BSTechMgmt
Academic Year 2020 - 2021
TITLE: Paper Clip
Instructions:
On short size bond papers, portrait position craft
your reaction about the paper clip in this manner.
The first paragraph describes the functions of the
paper clip
The second paragraph describes the technology
involve
Lastly, the succeeding 2 or 3 paragraph discusses
your point of view on the technology management
involved in the production of the paper clip
Pass your soft copy in pdf format to
apingsalapyahan@gmail.com
Name:
Class:
Time/Day:
PAPER CLIP
(Functions)
(Technology involved)
(Technology Management)
HOW TO GRADE YOUR WORK
Identified Functions Not Capable 1 2 3 4 5 6 7 8 9 10 Tangible
Not Complete 1 2 3 4 5 Complete
Technology involved
Technique
Knowledge
Organization
Product
Uncertain 1 2 3 4 5 Evident
Unstructured 1 2 3 4 5 Structured
Irrelevant 1 2 3 4 5 Relevant
Technology Management
Product Quality
Machine Productivity
Environment Management
Effective Use of Raw Material
Machine Availability
Energy Consumption
Life Cycle and Components
Innovative Aspects
Absent Present
1 2 3 4 5
1 2 3 4 5
1 2 3 4 5
1 2 3 4 5
1 2 3 4 5
1 2 3 4 5
1 2 3 4 5
1 2 3 4 5
Summary
Identified Functions (10pts)
Technology involved (20pts)
Technology Management (40pts)
Total: 70pts
Passing: 35pts

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Technology Development (Innovation)
Introduction to Technology Management
BSTechMgmt
Academic Year 2020 - 2021
LEARNING OBJECTIVES:
At the end of the session, the student will be
able to:
1. Describe the phases of technology
innovation
2. Define the functional relationships of
innovation
3. Appreciate the importance of managing
innovation
Technology Development or innovation at recent
times as product development.
It is an interaction of product and processes, tools
and procedures that gives practical value.
Such as,
1. new production process
2. replacement or substitution of a new or
indigenous material (cheaper)
3. alteration of functions towards increased
efficiency
4. better support lowering product cost
For technology innovation to progress, one must
understand the basic principles and processes that
allow the manipulation of physical environment to
interact with the social forces and put it to use.
STAGES IN THE PROCESS OF TECHNOLOGY
INNOVATION
1. Basic Research – generates knowledge over a
period of time that may or may not
result for specific application
2. Applied Research – directed toward solving
problems through systematic build up
of knowledge that results to
development and implementation
3. Collaboration Teamwork – an essential to
getting things done by coming and
thinking together diverse minds to act
on complex problems and situation and
to arrived at probable solutions
Elements of collaboration:
1. Listening and exploring
2. Learning and adjusting
3. Focus on what to then align
4. Link and leverage
4. Development – human activity that converts
ideas and knowledge into tools,
materials, processes, skills and products
or services for feasibility, design
concept verification and or testing
prototypes
5. Implementation – step by step process
outlining how to plan, implement and
sustain the use of technology

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Technology Development (Innovation)
Introduction to Technology Management
BSTechMgmt
Academic Year 2020 - 2021
STAGES IN THE PROCESS OF TECHNOLOGY
INNOVATION…continued
6. Production – realization of products or services
in different environments:
1. Repetitive
2. Discrete
3. Job Shop
4. By batch process
5. Continuous process
7. Commercialization – introducing the new
product or service into the market
considering
1. Production
2. Distribution
3. Marketing
4. Sales
5. Customer support
8. Proliferation – propagation of product and
collection of feedback for enhancement
and sustainability
And the cycle begins again….
MANAGING INNOVATIONS
To cultivate a culture of sustainable environment,
managing innovation plays a significant role.
It allows organization to respond to new ventures
using its creativity to introduce ideas, products or
services.
The fundamental reason of success in innovation
is management over process and product.
Structured framework for managing human and
cultural elements of change from process
improvements to transformation is to:
1. Define Change that describes a compelling
reason and identifies prospective disruptions.
2. Build Change Agent Capacity by developing
an adept network of implementers at the
local level.
3. Assess Environment through identification of
barriers.
4. Mentor a network that reinforces desired
behaviors.
5. Create target readiness that manages
resistance to change.
6. Build a Communication Plan that allows
multiple delivery of targets communicated
down to local level with built-in feedback
loops.
7. Institute a Reinforcement Strategy for
postering behavioral change.

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Activity No. 2
Introduction to Technology Management
BSTechMgmt
Academic Year 2020 - 2021
TITLE: Why Nokia Fails
Instructions:
On short size bond papers, portrait position,
1. Download an article in the internet about why
Nokia wasn’t able to be in the market today.
2. Craft your reaction in this manner.
The first paragraph describes what technology was
being manage and developed.
The second paragraph describes what happens to
the technology innovation or development.
Lastly, the succeeding 2 or 3 paragraph discusses
your point of view on the technology management
innovation framework
Pass your soft copy in pdf format to
apingsalapyahan@gmail.com
Name:
Class:
Time/Day:
WHY NOKIA FAILS
(Technology implemented)
(Technology innovated)
(Technology Management)
HOW TO GRADE YOUR WORK
Not Complete 1 2 3 4 5 Complete
Technology involved
Technique
Knowledge
Organization
Product
Uncertain 1 2 3 4 5 Evident
Unstructured 1 2 3 4 5 Structured
Irrelevant 1 2 3 4 5 Relevant
Technology Management
Define Change
Build Change Agent Capacity
Assess Environment
Mentor Networks
Create Target Readiness
Build a Communication Plan
Reinforce Behavioral Change
Absent Present
1 2 3 4 5
1 2 3 4 5
1 2 3 4 5
1 2 3 4 5
1 2 3 4 5
1 2 3 4 5
1 2 3 4 5
Summary
Technology involved (20pts)
Technology Management (40pts)
Total: 60pts
Passing: 30pts

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Technology Absorption
Introduction to Technology Management
BSTechMgmt
Academic Year 2020 - 2021
LEARNING OBJECTIVES:
At the end of the session, the student will be
able to:
1. Describe the characteristics of technology
absorption
2. Define the attributes needed for the
adaptation of technology
3. Put into use the benefits derived from
managing technology absorption
Technology Absorption is the acquisition,
development, integration and utilization of
knowledge and capability from an external source
as agreed between parties.
Technology adoption is absorption of technology in
exactly the same characteristics (nothing is
change).
Technology adaptation is absorption of technology
with modifications on the attributes suited for used
and considerations such as
1. The need to meet legal requirements
2. The suitability of NGO’s and funding
institution
3. The compatibility with existing plant and
machinery
4. The availability of support infrastructure
5. The specific needs of the client
STRUCTURE OF TECHNOLOGY ABSORPTION
(Four Basic Components)
1. Hardware – these are specific physical
structure components and their logical
layout to accommodate the technology
2. Software – the knowledge and skills capability
in performing the tasks necessary in
achieving targets.
3. Brain ware – the implements of technology
that blends the hardware and software
in the application and development (the
process)
4. Support Net – the complex network of
physical. Informational and socio-
economic transformations supporting
proper use and functioning of the
technology.
TECHNOLOGY ACQUISITION VERSUS TECHNOLOGY
ABSORPTION
Acquisition (Before) Absorption (After)
Focus on owning the
technology
Focus on using the
acquired technology (to
get the benefits)
Leads to company specific
knowledge and advantage
Leads to market
competitiveness
Requires substantial cost for
acquiring the technology
Incurred cost for use of
technology to increase
revenues

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Technology Absorption
Introduction to Technology Management
BSTechMgmt
Academic Year 2020 - 2021
MANAGING TECHNOLOGY ABSORPTION
Technology Absorption requires thorough planning from acquisition to its use in order to gain benefits and
competitive edge and could not afford to be delayed.
Managing technology adoption needs
1. Understanding and mutual trust between recipient and transferring entity
2. Proper and in-order agreement between recipient and transferring institution
3. Time-bound and target-oriented schedule
4. Strong top management support
5. Multifunctional teams
6. Regular review of the progress at optimum
7. Installation of effective communication system
8. Participation from top level to lowest level through education and motivation
9. Requisite skilled workforce
10. Active compliance with regulatory bodies
The role of technology absorption in the implementation can be illustrated on this manner :
PROCESS PAPER PEOPLE
Formulation
Pre – experimental / Feasibility / Project
report, Negotiations agreement, Approval
and clearances, Funds and funding
institution
Top Level Management and Planners
Execution
Technology transfer (knowledge and skills),
Procurement (equipment, materials)
Trainers, Expats, Consultants
Adaptation
Trials, De-clogging / rectifications,
Production and product plans
Supervisors, Skilled Labor
Absorption
Package technology, product/process
designs, quality and performance, research
linkages
Everyone in the organization playing
their role

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Activity No. 3
Introduction to Technology Management
BSTechMgmt
Academic Year 2020 - 2021
TITLE: Live Experience in a Local Market
Instructions:
On short size bond papers, portrait position,
1. Choose a local market. Describe the product
sold, the process involve in the operation and
how the products were displayed.
2. Craft your reaction in this manner.
The first paragraph describes the product sold, the
process involve in the operation and how the
product is displayed.
The second paragraph describes what technology
could be adapted to improve the process.
Lastly, the succeeding 2 or 3 paragraph discusses
your point of view on managing the technology
being adapted.
Pass your soft copy in pdf format to
apingsalapyahan@gmail.com
Name:
Class:
Time/Day:
Live Experience in a
Local Market
(Technology implemented)
(Technology Adapted)
(Technology Management)
HOW TO GRADE YOUR WORK
Not Complete 1 2 3 4 5 Complete
Technology Adaption
Technique
Knowledge
Organization
Product
Uncertain 1 2 3 4 5 Evident
Unstructured 1 2 3 4 5 Structured
Irrelevant 1 2 3 4 5 Relevant
Technology Management
Formulation
Execution
Adaptation
Absorption
Absent Present
1 2 3 4 5 6 7 8 9 10
Summary
Technology Adaption (20pts)
Technology Management (40pts)
Total: 60pts
Passing: 30pts
1 2 3 4 5 6 7 8 9 10
1 2 3 4 5 6 7 8 9 10
1 2 3 4 5 6 7 8 9 10

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Technology Assessment
Introduction to Technology Management
BSTechMgmt
Academic Year 2020 - 2021
LEARNING OBJECTIVES:
At the end of the session, the student will be
able to:
1. Describe the basic component of
technology assessment
2. Go through the assessment process
3. Practice the assessment process
Technology Assessment refers to a process of
selecting the right tool to create a competitive
advantages to do a job better, faster and more
efficient.
It is a structured process to select a technology
solution that helps solve problem, reduce risks, and
achieve objective.
This is done by:
1. Discovery – understanding the existing
reality that connects the system the
process and the people.
2. Analysis – making use of the information
discovered to fully utilized the stacked
technology.
3. Define and Develop – begin with the end in
mind considering every option and its trade
offs.
4. Document – lay everything on paper and
communicate every detail to everyone.
Never assume it’s perfect, just be flexible.
Discovery assesses the needs through
establishing the requirements:
1. looking into the process identify the
important data, who’s in-charge and the
source of truth
2. understanding the problem in terms of
business and end-user experience
3. understanding people doing the job and
review existing usage.
Analysis test and re-test (plan tests and test
the plan)
1. functionality of current devices
2. applicability at granular level
3. Credibility of prioritized options of filling the
gaps.
Define and develop through the business
vision and operational requirements:
1. the criteria built to hone the needs
2. alignment of people role and function in the
delivery of the process and technology
3. considerations of trade offs in cases of cost
benefit ratio.
Document works down on paper the :
1. overview of what to do (plan)
2. details of implementation and deployment
3. timelines and people owning the process.
Establish Requirements - Market Review - Procure Devices - Plan
Tests - Test the Plan - Select Device - Deploy

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Activity No. 4
Introduction to Technology Management
BSTechMgmt
Academic Year 2020 - 2021
TITLE: (Product Model of your Cellphone) used
on CTU-FLS
Instructions:
On short size bond papers, portrait position,
1. Craft your reaction in this manner.
The first paragraph describes the technical data of
your cellphone.
The second paragraph describes the steps of
assessing the capability of your phone use on
online platform of ctu-fls.
Lastly, the succeeding 2 or 3 paragraph discusses
your point of view on managing the use of the
device of the technology adapted.
Pass your soft copy in pdf format to
apingsalapyahan@gmail.com
Name:
Class:
Time/Day:
(Product Model of
your
Cellphone)
used on CTU-
FLS
(Device Capability)
(Technology Assessment)
(Technology Management)
HOW TO GRADE YOUR WORK
Not Complete 1 2 3 4 5 Complete
Technology Adaption
Technique
Knowledge
Organization
Product
Uncertain 1 2 3 4 5 Evident
Unstructured 1 2 3 4 5 Structured
Irrelevant 1 2 3 4 5 Relevant
Technology Assessment
Discovery
Analysis
Define and Develop
Document
Absent Present
1 2 3 4 5 6 7 8 9 10
Summary
Technology Adaption (20pts)
Technology Management (40pts)
Total: 60pts
Passing: 30pts
1 2 3 4 5 6 7 8 9 10
1 2 3 4 5 6 7 8 9 10
1 2 3 4 5 6 7 8 9 10

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Technology Diffusion
Introduction to Technology Management
BSTechMgmt
Academic Year 2020 - 2021
LEARNING OBJECTIVES:
At the end of the session, the student will be
able to:
1. Describe the basic component of
technology assessment
2. Define the attributes needed for the
adaptation of technology
3. Put into use the benefits derived from
managing technology absorption
Technology Diffusion is a process of using the new
technology adopted by firms across different
markets .
It begins by adopting an innovation then gradually
transfer the technology to individuals.
It allows to accumulate knowledge as the drivers of
technology interact with each other thus, builds
investments on decision making and allocation of
resources and until the technology has improved or
lowered its cost.
Sharing of technology is not merely transplanting
the technology from one place to another, it needs
understanding, support, resources and varies
accordingly.
Even by merely copying the technology and putting
it to use, it often requires a stock of indigenous
skill that cannot be easily found.
China introduces gun powder for medicinal
use but Europe use it for cannons and
firearms.
This indicates that when technology is transferred
from one country to another modifications were
made for it to work considering:
1. Human and material resources are not
equal
2. Results are not always desirable
3. Poorer countries need technologies that
create human jobs and not to replace
human jobs
4. Technologies were chosen by small
groups in power rather than by those in
need.
The adoption decision always depend on the
factors that affect investment decisions:
1. benefits
2. costs
3. risks and uncertainty
4. environment and institutions (market
regulations
Benefits depend on:
1. Closeness of substitute technologies
2. Networks and standards
3. Experience and learning
4. Adopter skills

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Technology Diffusion
Introduction to Technology Management
BSTechMgmt
Academic Year 2020 - 2021
Costs depend on:
1. Price of new technology
2. Infrastructure and other capital equipment
3. Scale due to fixed cost on the nature
4. Cost of finance
Costs depend on:
1. Price of new technology
2. Infrastructure and other capital equipment
3. Scale due to fixed cost on the nature
4. Cost of finance