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M Women.. An Orange Group program for connected women
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M Women...
an Orange Group program for connected
women
ITU UNESCO Digital Inclusion Week | American University in Cairo | 24 September 2018 | EG
Africa Middle East
portfolio
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Orange in Africa Middle East – an extensive operation. millions of customers.
hundreds of services. Remarkable social responsibility portfolio.
Facts and figures – about women in Africa.
About the M-Women program – when did it start? what does it aim for?
Digital technology empowering women – three main drivers
Highlights …
Success stories – from Egypt. Morocco. Guinea. Mali. Congo. Senegal and more
Conclusion – lessons learnt..
M-Women program in action!
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Orange in Africa and Middle East
Global multi-service operator
and key player in digital
transformation ..
Started operation in
EgyptY1998
Orange Egypt Numbers
Received ISO 14K
CertificationY2001
Mobile subscribers34 M
Fixed DSL broadband
subscribers350 K
Value Added Services260
Roaming agreements w
countries and territories190
Cellular sites nationwide7500
Shops.. In addition to
extensive POS network250
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Only 10% of sub-Saharan Africans have bank accounts
90% of women’s income goes towards their families and
community
Half of the farming sector workforce consists of women
Africa has the highest gender-based discrepancy for
internet access: 23% difference between men and women.
Facts and figures:
According to GSMA studies…
Between 2015 – 2020: Digital and financial inclusion of women will
generate economic growth valued at 170 B USD
Between 2020 – 2030: Widespread access for women to ICT via
mobiles would boost personal income by 14% and 20% respectively
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Launched by Orange in 2015… Along the lines of Orange
for Development O4D program.
Aims to:
1. Promote women self sufficiency through use of digital
technology
2. Digitally include women. Thus boosting their
contribution to sustained economic and social growth
Offers services tailored to women needs and supported by
local stakeholders.
About the M-Women program
Orange provides services in the field of mobile money, energy,
entrepreneurship, m-health, m-education, environment and
m-agriculture
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Implementing the M-Women program
Increase mobile penetration
via tailored offers suitable for
a certain community and
culture…
Ivory Coast. Egypt. Morocco
1 Connectivity
3
Supporting
entrepreneurship
Essential services adapted to
specific needs…
Farming services
Educational services
Healthcare services
Financial services
Value Added
Services2
Nourishing talent..
Tutoring till incubation
Acceleration
Competitions
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Safety and fear of harassment are strong barriers preventing
women from using a mobile phone
Better access to recharge
The Private Recharge enables customers
to buy prepaid electronic top-up without
disclosing their number to retailers.
Launched in Egypt May 2016
Service is free of charge. Has attracted
600K subscriptions in Orange Egypt alone
Over a 100 new female subscribers use it
every day..
Service deployed in Morocco too
1 Connectivity
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Helping women of all ages achieve financial independence
thru use of Information Technology
A collaborative effort between Orange and
expert local NGOs in November 2017
10 Centers established in 4 southern
Egypt governorates
Supported 1500 Women improve their
economic conditions.
Contributed IT equipment, held several
meetings and conducted extensive training
Established links between participants and
micro-loan entities and businesses.
Digital Centers in Egypt
3 Entrepreneurship
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Orange Guinea innovates by introducing a new fundraising
service via Orange Money
For groups, associations and NGOs.
New service allows women groups known
as “Sèrè” to organize tontines, recover or
transfer money easily
2 Value Added Services
… O’Collect in Mali
SINI TONON.. A free micro insurance
and savings service for Orange Money
O’Collect in Guinea
Customers build their savings and receive yearly interest.
Insurance starts once a specific amount is reached.
Financial assistance and healthcare advice provided when necessary
Customers automatically enter draws for cash prizes
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Timely alerts to ensure good follow-up
Over 100K women are now receiving
personalized, accurate and updated health
information
Helps women overcome social and
sanitary difficulties caused by lack of family
planning.
Cycle M: Helping women in DRC
2 Value Added Services
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Linguère Digital Challenge. Awarding Senegalese companies
who use technology and are led by women
Women entrepreneurship in Senegal
Started in 2015. Competition specially
tailored to recognize female business
leaders
Winners receive cash prizes and a start-up
package that includes a year support from
Sonatel and partners
3 Entrepreneurship
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Orange foundation digital training all over Africa
in Cameroon, Botswana, Ivory Coast, Egypt, Guinea, Mali,
Morocco, Niger, Madagascar, DRC, Senegal, Tunisia; and..
Jordan.
112 Orange Foundation Digital
Centers help women enter the
professional world and expand their
activities.
Program aims to promote Digital
Inclusion of Women.
Familiarize them with basic digital
tools and software
3 Entrepreneurship
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M-Women is part of O4D program which is a commitment in 20
African countries aiming to digitally include women.
Orange carried out M-Women stakeholder dialogue campaigns in Niger
and Senegal. Such dialogues are the first of its kind by a telecom
operator.
Experimentation will continue to better understand social and economic
challenges women face.. and identify appropriate telecom solutions
Conclusion:
Digital technology will drive women empowerment and make them
recognized players in the economies of African countries.
Services like M-Agri, Orange Money, E-education and E-health are
major steps in the right direction
Still lots to do… M-Women needs extensive network of partnerships
with NGOs, charities and donors to better integrate into the local eco
system.
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Thank you | Merci
استماعكم لحسن ارشك
All your questions are welcome now or by sending us an email to
environment.eg@orange.com