Luncheon keynote delivered at the Oklahoma Governor's Conference on Tourism, Tulsa OK, on Oct 19, 2009, about the power of social media and the social Web - it enables any destination to play in the big time. I told stories and gave examples for three places: Hutchinson, Kansas, the state of Iowa, and the City of Round Rock, Texas.

1. The Social Web: Now Any Destination Can Play in the Big Time Sheila Scarborough Tourism Currents

2. Little Guys Win Online

3. So Where IS Everybody?

5. Making it up as you go EDS ad

7. Story 1 - What’s Up, Hutch?

8. Just a local guy….

9. Sure, he coaches son’s team

10. Awww, he likes puppies!

14. See Beyond the Obvious

19. #Hutch Blogger’s Fam Tour

20. Others now “get it”

21. Cosmosphere on Facebook

22. Get the biggies in there, too

23. Hey kids, let’s put on a play!

24. Ask the blogosphere

26. Hutch Takeaway He has created a virtual Cheers for his town - “Where Everybody Knows Your Name”

27. Story 2 – Travel Iowa

28. OMG, I’m a Mommyblogger!

31. She said, “Facebook!”

32. She said, “Twitter!”

34. Iowa Takeaway She is a Virtual Visitor’s Center for Iowa.

35. Story 3 – Will & Brooks

36. Personalize communications … .in the second–fastest growing city in the United States.

37. They’re All OVER it!

38. Killer App – Flickr Photos

39. Will Hampton on social media strategy Will

40. Round Rock Takeaway They are a Virtual Concierge for their city.

41. So, which would you rather visit? A brochure, Web site or person? The Social Web = people