The "best" blogger or online publisher for your destination, attraction or hotel is the one who can reach YOUR market. For a webinar with TIAK (Travel Industry Association of Kansas.)
My Tourism Currents team and I do online and in-person training in social media for tourism and hospitality - http://www.tourismcurrents.com
26. @SheilaS
@TourismCurrents
Social Media Matters for SEO
● Links count & bloggers know how to link
● Social signals affect search ranking
● Photos & video do well in search results
● Google isn't the only way travelers
search
● Instagram & Twitter hashtags
● Pinterest
● Asking friends/family on Facebook
28. @SheilaS
@TourismCurrents
Go Where They Are Online
● #TBEX - #TTOT - #TravelSkills
● Other Twitter chats relevant to your
market & goals
● Passports with Purpose bloggers
● Facebook Groups
● LinkedIn (esp for B2B)
● Instagram hashtags
29. @SheilaS
@TourismCurrents
Go Where They Are Offline
● TBEX & TBU conferences
● ITB Berlin, IPW, World Travel Market
● New Media Expo (formerly BlogWorld)
● Travel Media Showcase
● Travel Massives
● Social Media Clubs & Breakfasts
● Niche conferences: Beer, Food, Crafts,
Pets
30. @SheilaS
@TourismCurrents
Pay to Play
● PTBA (Prof. Travel Bloggers Association)
● Paid database info includes blogger stats
● Navigate Media
● iAmbassador
● Observe these brand bloggers:
● G Adventures "Wanderers in Residence"
● Expedia Viewfinder bloggers
● Housetrip Diplomats
31. @SheilaS
@TourismCurrents
Photo Credits
My own photos throughout, except....
● Butterfly & bugs collection
- Christian Guthier on
Flickr CC
● Magic beans - rich13 on
Flickr CC
● Gumby storm trooper - JD
Hancock on Flickr CC
● Nancy D. Brown courtesy
Writing Horseback
Facebook Page
● Tui Snider courtesy her
Facebook profile
● Jennifer Miner & Melanie
Waldman courtesy
LACOT
● Cape Girardeau photo
courtesy Visit Flyover
Country on Facebook
For TIAK (Travel Industry Association of Kansas)
The best blogger may not be a blogger
Take a 360 view
Know your market & ideal visitor/guest
Niche rules
DIY or pay
Social signals feed SEO
Google isn't the only way to search
Coverage from a luxury travel blogger makes no sense for destinations or hotels that don't fit that niche.
A stop sign in Chickasaw.
Build relationships before you make the ask.
Build relationships, not just a Rolodex.
There's no magic list of bloggers that's right for YOU, other than the one YOU build.
Who is your market
Where are they online
How can you get in front of them where they are
Always know your overall marketing goals and which metrics or KPIs you're using to measure whether you're reaching your goals or not.
The right blogger for you is the one who can best reach your target market.
The social web makes it easier to find and connect with your niche markets.
This writer is perfect for a dude ranch.
Who are your regional bloggers? Find them.
Regular meetups of Southern California travel bloggers.
Adam specializes in the Midwest.
Dominique also specializes in Midwest online coverage.
No niche is too obscure, even ukulele. This person is a travel blogger, yes, but she's also in an ukulele rock band.
Official bloggers for Illinois tourism. Note that Adam Sommers from Visit Flyover Country is one of them; he has multiple outlets
The official Kansas tourism blog; does an excellent job of covering small towns and niche areas. Get to know the people who blog for it!
Online publishing goes way beyond blogs.
Keep your overall marketing goals in mind when you consider what kind of online coverage you seek.
Sherry Ott has a travel blog, but she's also big on Instagram. Note the #ad hashtag – she is properly disclosing a sponsored/comped trip as required by the FTC (Federal Trade Commission.)
Flickr is still valid, mostly for SEO value.
Video: not just YouTube, but also Vimeo, Vine, and short video on Flickr and Instagram.
Spike in activity during one of the oldest and biggest chats on Twitter, #blogchat (every Sunday night at 8pm CST.)
Blog posts have legs; they're the gift that keeps on giving over months and years.
Google+ SEO impact is undeniable.
Podcast listeners are very loyal, this coverage also has long staying power. This is Chris Christensen with the Amateur Traveler.
Social matters for search. A lot.
With any group you want to influence: you must go where they are.
Note that #TTOT (Travel Talk on Twitter) and #TravelSkills are also regular Twitter chats, and #TBEX is also a conference.
Note re: LinkedIn. There are your meeting and event planners, tour operators and economic development people.
There's a conference for every niche.
These organizations will work to set up fam trips/press trips for a fee.