For this project, we created a sustainable accessory line for the streetwear brand, Vetements

1. Elizabeth Pamboukian
Shayna Salzman
Andrea Sciré
FASM 400
11/11/2019

2. ABOUT
“VETEMENTS” TRANSLATION “CLOTHING” IN FRENCH
ESTABLISHED 2014
HEADQUARTERS Switzerland
FOUNDED BY Demna Gvasalia
CREATES Wide range of ready-to-wear streetwear
INSPIRED BY Everyday fashion and regular people
FOCUS ON Youth Culture
PRODUCT ASSORTMENT Hoodies, t-shirts, jeans,
outerwear, footwear, accessories (socks, bags,
hats, scarves), jewelry

3. ABOUT
KNOWN FOR Collaborations
LUXURY STREETWEAR Reimagines Classic Pieces
STATEMENT Grungy Disproportionate Fashion
SATIRE COMES FROM Internet & Current Affairs
DESIGNS Tops/Jackets with Elongated Sleeves
RESTYLES DENIM
MISSION STATEMENT “To Bring Fashion’s Focus Back
on Clothes.”

4. TARGET MARKET
STATUS Wealthy/Upper Class
VALUES Art & Creativity & Trends
AESTHETIC Elevated Streetwear & Edgy
OTHER BRANDS Balenciaga, Yeezy, Off-White, Gosha
Rubchinskiy, Supreme, Underground, Louis
Vuitton, Maison Margiela, MSGM, Kith, Stussy,
XLarge, A Bathing Ape.

5. FEMME HOMME
AGE 29 LOCATION Milan, Italy
EDUCATION High School Graduate
OCCUPATION Model INCOME $150,000
RELATIONSHIPS Dating another model named Sasha
BRANDS Gosha Rubchinskiy, Supreme, Valentino
VALS PROFILE Experiencer
INTERESTS Born and raised in Kazan, Russia, Vadim
started modeling part-time at the age of 16 and
made it his full-time career after graduating
high school. Because his lifestyly is so busy,
he enjoys wearing comfortable streetwear
clothing.
VADIM PETROV

6. FEMME HOMME
AGE 22 LOCATION Los Angeles
EDUCATION FIDM, B.A. Fashion Marketing
OCCUPATION Highsnobiety Fashion Editor
INCOME $87,000 RELATIONSHIPS Single
BRANDS Balenciaga, Off-White, Maison Margiela
VALS PROFILE Innovator/Achiever
INTERESTS Nyrie is a recent graduate from FIDM
and spends most of her time trying to impress
her senior editors with her work, fashion, and
style. In her free time, she takes her Corgi,
Peanut, to the dog park and goes out to clubs
with her friends.
NYRIE KELISHIAN

7. CURRENT ADVERTISEMENTS

8. CURRENT ADVERTISEMENTS

9. FEMME UNISEX HOMME
SEASON S/S 20/21
STYLE Jewelry
MATERIAL Recycled Bottle Caps
SIZE O/S
FACTORY Handmade in the USA
PRICE $300-400
NOTES This jewelry collection made out of
recycled bottle caps that would have otherwise
been thrown away focuses on upcycling and
converting a “trash” item into a one-of-a-kind
custom product.
SUSTAINABLE CONSUMER PRODUCT
BOTTLE CAP JEWELRY
Photography by Jessica Caughron

10. PROCESS

11. PRODUCT ASSORTMENT
Ear Cuff
Earrings
Necklaces

12. MAGAZINE ADVERTISEMENT

13. SOCIAL MEDIA ADVERTISEMENT

14. IN STORE SIGNAGE

15. IN STORE SIGNAGE

16. References
https://vetementswebsite.com
https://www.instagram.com/vetements_official/?hl=en
https://www.businessoffashion.com/articles/sponsored-feature/the-truth-about-vetements-
and-fashions-hottest-brands-and-top-selling-products-in-q1
https://www.racked.com/2016/3/2/11139622/what-is-vetements
https://www.highsnobiety.com/tag/vetements/
Photography by Jessica Caughron

17. THANK YOU!