1. Shashank Kamshetty, Co-founder & CEO
GingerPac

2. Our vision is to change one's cooking experience to
Easy, Convenient, & Fun, and make EzyCook's
ready-to-cook recipe packs the best part of
everyone's meal !!

3. Lifestyle Changes
Socioeconomic Changes
&
Convenience Food

4. Fresh food @ Home

5. Pain Points
Time Consuming Cleaning WastageConfusing

7. Our Solution
Save
> 50 %
Of time spent in Kitchen

8. EzyCook's Recipes
● Appetizers – Chilli Paneer, Gobi 65, Chicken Fry, Mutton Fry, Fish Fry, Praws Fry, etc
● Regional Delicacies – Telangana Roast Chicken, Andhra Chicken, Punjabi Butter Chicken,
Paneer Butter Masala, Methi Mattar Malai, Chana Masala etc
● Countryside Delicacies – Chepala Pulusu, Crab Curry, Natu Kodi Pulusu, Kamsu Pitta
Cury, etc.
● Dals – Sambar, Dal Makhani, Rasam, Palak Dal, etc.
● Combos & Meals
● Blended Spices – Curry Chilli Powder, Curry Leaves Powder, Garlic Chilli Powder, Sesame
Spice Mix, etc.
● Chutneys – Tomato Chutney, Pudina Chutney, etc.
● Pickles – Carrot Pickle, Dondakaya Pickle, Dosakaya Pickle, Berakaya Pickle, etc.

9. Target Market, Revenue & Delivery Model
Target Market
Age – 25 to 45 Years
Income > 8 Lacs / Yr
Area - Gachibowli Order (or) Subscribe
Delivery / Pickup

10. Market
Food Processing Industry
USD 258 Billion (2015)
Ready-to-cook
US $120 Million
(2014)
- Expected growth rate 25% - 30% over
next 5 years
- 32% of the country's total food market
- 14% to India's GDP
- Expected to reach USD 482 Billion by 2020
Source: 1. IBEF – Food Processing, January 2016
2. TechSci Research - "India Ready-to-Cook Food Market Forecast & Opportunities, 2019"

11. Competition
Traditional
Recipes
Zero
Preparation
Secret Spice
Mix
Portable or
Bulky
Min Price
Serving 2
EzyCook Portable 80/-
Scabetty Bulky 450/-
Built2Cook Bulky 350/-
YouJustCook Portable 150/-
BeingChef Portable 150/-
Burgundy
Box
Portable 300/-

12. Status & Plans
Status
● Package design finalized after
trials with 3D prints
● Package mould ordered & placed
an initial oder of 10,000 pieces
● Customised machinery ordered
● Leased primises @ Gachibowli
Plans
● Run a pilot in a small Gated-
community for feedback
● Later run a pilot for Office pickup at
DLF

13. The Team
Shashank Kamshetty, Co-founder & CEO
Found 2 companies earlier, 8 years of entrepreneurail experience
Allam Padma, Co-founder & Recipes Specialist
Excellent Cook, President of Telangana Women Welfare Association