The most robust real estate marketing strategy in the world means nothing if it cannot effectively generate leads. In commercial real estate, it's critical that both marketing and sales efforts are 100% aligned to help create visibility, capture interest, and fill your funnel with warm leads that you can nurture and close. Here are 18 proven tactics to generate commercial real estate leads today. More details on the SharpLaunch blog: https://www.sharplaunch.com/blog/how-to-generate-commercial-real-estate-leads/

1. 18 WAYS TO GENERATE
Commercial Real Estate Leads

2. The most robust real estate marketing strategy in the
world means nothing if you cannot effectively generate
leads.
Here are 18 proven tactics that will help you
generate more commercial real estate leads.
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3. Build a List from an Existing CRE Database
Mining your existing contact list is a good place to start and try to
segment your contacts based on interest, profile type and level of prior
activity.
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4. Research Contacts From Online Databases
Beyond your existing database, you can also create curated databases of
potential leads from listing sites like Loopnet Property Records.
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5. Use Prospecting Tools like ProspectNow
ProspectNow has a predictive algorithm that helps you identify
properties that are most likely to be listed for sale in the next 12
months.
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6. Research Leads on LinkedIn
Use Linkedin's people search to find prospects by location, industry,
current company, and degrees of separation.
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7. Generate Leads Through your Website
The foundation of any inbound marketing efforts is a website that can
be easily found and help successfully capture, engage and converts
visitors into potential leads.
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8. Capture Your Blog Visitors
A blog provides high value content to prospects, as well as a new avenue
through which they can find your website.
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9. Include Lead Generation Forms on Your Website
Contact forms are vital to capture user information when they are
looking for for general questions, a consultation or sales call requests.
Optimize your forms to be accessible on all devices while capturing all of
the information you need.
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10. Create Gated Documents
In addition to your contact forms, you should have gated content in the
form of eBooks, white papers, checklists, case studies, and other
documentation.
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11. Target Prospects with Google AdWords Campaigns
Google AdWords is a massive advertising platform that allows you to
reach people through pay per click campaigns by targeting the location
and property-specific keywords.
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12. Advertise on Facebook
Facebook ads allow a social alternative to Google, with targeting based
on demographics, location, and interests as indicated in Facebook
Profiles.
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13. Advertise on LinkedIn
More expensive alternative to Facebook ads are LinkedIn ads, that also
allow you to target a very specific audience based on their job position,
company, location, interests and skills.
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14. Exhibit at Conferences and Events
Exhibiting at national conferences and local events exposes you to a
large audience of potential prospects, opening up new networking and
partnership opportunities, along with direct lead generation
opportunities.
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15. Participate at Local Events
Local small business meetups, real estate seminars, or local conferences
are all ideal locations to engage with prospective leads and partners as
you build your personal and professional network.
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16. Get an Event Attendee List
As an exhibitor at a conference, most conference organizers will provide
at least a partial attendee list with the option to pay for access to the full
list.
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17. Host a Networking Event
To ensure maximum exposure at an event, you can host it yourself. The
exposure you gain alone is enough to generate new interest and produce
new leads.
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18. Reach Out to Your Personal Network
Your personal network is a prime resource you can tap to spread the
word about what you do and is oftentimes an overlooked "quick win".
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19. Ask for Referrals
Your most valuable list of potential leads is the one you’ve already
converted to clients. Existing clients are most likely to recommend you
because they are familiar with how you do business and can trust you.
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20. Connect with Current and Former Colleagues
The people you work with now and have worked with in the past are a
prime resource for accessing a wider audience of potential leads.
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21. See the full article here
How to Generate Commercial Real Estate Leads
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