2. The product services
What is the product?
Red Bull is the highest selling energy drink
in the world with more than 5.3 Billion cans
sold in 2013. Altogether they have five
different types of Red Bull products
however only one is being distributed here
in Malaysia which is the blue and silver
version of the can. The company slogan
would be “Red Bull gives you wings!”
9. The past advertisements
Target audience
- Everyone !
That’s the beauty of having such an accessible
and universal product
- Young people
Research has shown 53% of the people who
drink energy/sports drink are within the age
14-34 years old.
10. What is the objective of the
advertisement ?
The main purpose for purchasing
energy/sports drink is to quench thirst
and give boost.
Message of the ad is that this energy
drink helps you escape by giving you
wings.
11. What is the creative execution of
the advertisement?
Animation
- Cartoons
Imagery
- Didn’t provide information instead it consist
of primarily of visual elements such as
pictures, symbols and etc.
Humor
- Appealing cause its funny
13. Who is the target audience ?
Athlete’s
- Gives them the extra boost strength and speed.
Workaholics
- Helps them have the energy to stay up late
night’s.
Clubbers
- Great mixers for their alcoholic beverages and
make great cocktails too.
14. What is the objective of the
advertisement?
Helps cope with the challenges of
everyday life
Helps to increase endurance and heighten
alertness.
Helps prevent exhaustion.
15. What is the creative execution?
Demonstration
- Showing actual use of the product
Comparison
- Direct way of communicating a brand’s
particular advantage over it’s competitors
Imagery
- Didn’t provide information instead it consist
of primarily visual elements such as pictures
symbols and etc.
