Transform data to decisions with Google Analytics. Digital marketing provides easy segmentation, fast implementation, and unbeatable measurability compared to traditional advertising. If you aren't tracking this vital information and using the data to improve your strategy, you're missing out on a marketing gold mine. We'll show you how to be strategic in your data analysis, and easily share the results with your team.

2. Digital Marketing Manager
Texas Wesleyan University
Director of
Digital Marketing &
Strategy
Texas Wesleyan University
#datatodecisions

5. Specific - Targeted

6. Measurable – UTM Tracking parameters

7. Achievable – Flexible

8. Relevant – Hyper relevancy

9. Time-related – Real-time

10. Effective – It works

11. Results – ROI

12. To brand and launch a successful marketing campaign
announcing...

13. Inquiry Application Enrollment

14. Goals are your desired results.

15. Enrollments
Inquiries
Brand Awareness
- 75football players

17. What are your goals?
No literally, tell us your goals.

18. Strategy without tactics is the slowest route to victory.
Tactics without strategy is the noise before defeat.”
- Sun Tzu

21. Real-time
Monitoring
Highly
Trackable
Segmented
Communication
Results-
Oriented

22. Conversions
…drive actions…ARE the results …determine success
(and failures)

23. Conversion
Conversion
Conversion Conversion
Conversion

25. https://support.google.com/analytics/
answer/1033867?hl=en
Save and share with your team!

27. …
Track the revenue
drivers
Monitor in real-time
Pivot

28. https://txwes.edu/landing-
pages/football/?utm_source=social&utm_medium=online&
utm_campaign=MC’2015_Communications&utm_content=lo
ve-football-fb
utm_source=social -> Campaign Source (utm_source)
Required. Use utm_source to identify a search engine,
newsletter name or other source.
Example: utm_source=banner
utm_medium=online -> Campaign Medium (utm_medium)
Required. Use utm_medium to identify a medium such as
online, print, email or cost-per-click.
Example: utm_medium=print
utm_campaign=MC’2015_Communications -> Campaign Name (utm_campaign)
Required. Used for keyword analysis. Use utm_campaign to identify a specific product
promotion or strategic campaign.
Example: utm_campaign=AY’15_Admissions
utm_content=love-football-fb -> Campaign Content (utm_content)
Required. Used for A/B testing and content-targeted ads. Use utm_content to
differentiate ads or links that point to the same URL.
Example: utm_content=txwes-home

30. txwes.edu/googleanalytics

31. Sessions
% New Sessions
Bounce Rate
Time spent on page

32. Share

35. Contact Us:
Digital Marketing Manager
Texas Wesleyan University
Director of Digital Marketing & Strategy
Texas Wesleyan University
stmscott@txwes.edusklamberson@txwes.edu
#datatodecisions