Week 4 Capstone Project

1. SHAMYA
JOURNEY TO
MASTERY
FULL SAIL UNIVERSITY.

2. ROAD TO ACHIEVING ENTERTAINMENT
BUSINESS MASTER OF SCIENCE

3. MONTH 1.
• MDL: 510 MASTERY: PERSONAL DEVELOPMENT AND LEADERSHIP
• GET STARTED ON MY CAREER IN ENTERTAINMENT BUSINESS
• LEARN HOW TO CONDUCT PROPER RESEARCH IN THIS FIELD, AND APPLY IT TO
REAL LIFE OPPORTUNITIES
• DEMONSTRATE MASTERY OF ENTERTAINMENT BUSINESS AND LEADERSHIP SKILLS
STRATEGIES
• LYNDA.COM
• READING MASTERY BY ROBERT GREENE

4. MONTH 2.
• MAN: 630 EXECUTIVE LEADERSHIP
• LEARN PROPER LEADERSHIP SKILLS FOR THIS FIELD OF MASTERY
• GAIN AND MAINTAIN RELATIONSHIPS IN THE INDUSTRY TO ACHIEVE GOALS
• GIVE GUIDANCE TO NEW COMERS OF THE INDUSTRY (BE A MENTOR)
STRATEGIES
• LYNDA.COM
• USING LEXIS NEXIS ACADEMIC LIBRARY FOR RESEARCH

5. MONTH 3.
• MAN: 603 PROJECT AND TEAM MANAGEMENT
• LEARN TO BUDGET MONEY FOR PROJECTS
• STAY ORGANIZED, MATCH PROJECT WITH INDIVIDUAL SKILL SETS ON A TEAM
• CREATING A PROJECT MANAGEMENT PLAN
STRATEGIES
• LYNDA.COM
• USING LEXIS NEXIS ACADEMIC LIBRARY FOR RESEARCH

6. MONTH 4.
• MAR: 630 BUSINESS STORYTELLING AND BRAND DEVELOPMENT
• LEARN TO BUILD AND MARKET BRAND
• CREATE INTERNATIONAL BRANDS, AND HELP OTHER BRANDS BUILD UP
INTERNATIONALLY.
• DELIVER CUSTOMER EXCEPTIONS
STRATEGIES
• LYNDA.COM
• USING LEXIS NEXIS ACADEMIC LIBRARY FOR RESEARCH

7. MONTH 5.• GEB: 6508 ENTERTAINMENT BUSINESS FINANCE
• SOLVE FINANCIAL ISSUES
• HOW TO OBTAIN MONIES TO FINANCE AN ENTERTAINMENT COMPANY OR PROJECT.
• CREATE BUDGET PLANS FOR A STARTUP BUSINESS
STRATEGIES
• LYNDA.COM
• USING LEXIS NEXIS ACADEMIC LIBRARY FOR RESEARCH

8. MONTH 6.
• MAN: 6446 NEGOTIATION AND
DEAL-MAKING
• GROW BRAND AND COMPANY
• NEGOTIATE AND MAKE DEALS
• RETAIN A STRONG BUSINESS
PRESENCE AND
• NEGOTIATE CONTRACTS
• ENHANCE PRODUCT
DEVELOPMENT
STRATEGIES
• LYNDA.COM
• USING LEXIS NEXIS ACADEMIC
LIBRARY FOR RESEARCH

9. MONTH 7.
• EBM: 591 PRODUCT AND ARTIST MANAGEMENT
• LEARN HOW TO MANAGE AND ARTIST
• ADDRESS MANAGEMENT ISSUES, AND RESOLVE THEM
• LEARN HOW TO CONNECT PROJECT MANAGEMENT WITH THE ARTIST
STRATEGIES
• LYNDA.COM
• USING LEXIS NEXIS ACADEMIC LIBRARY FOR RESEARCH

10. MONTH 8.
• BUL: 5628 ADVANCED
ENTERTAINMENT LAW
• PROTECT MYSELF
LAWFULLY THROUGH LEGIT
CONTRACTS, AND
PROPERTY PROTECTION
• LEARN HOW TO ESTABLISH
RIGHTS THROUGH THE
DIGITAL REALM
• LEARN THE IMPACT OF LAW
ON THE ENTERTAINMENT
INDUSTRY AS IT
CONSTANTLY EVOLVES
Strategies
lynda.com
Using lexis nexis
academic Library for
research

11. MONT
H 9.
• MMC: 6256 ENTERTAINMENT MEDIA PUBLISHING AND
DISTRIBUTION
• PROPERLY DISTRIBUTE AND PUBLISH
• PROTECT SELF FROM PIRACY SOCIAL MEDIA AND OTHER VENUES
• CREATE PUBLISHING AND DISTRIBUTION PLAN FOR MY BUSINESS
• DISCOVER ISSUES AFFECTING MEDIA PUBLISHING AND
DISTRIBUTION.
STRATEGIES
• LYNDA.COM
• USING LEXIS NEXIS ACADEMIC LIBRARY FOR RESEARCH

12. MONTH 10.
• MAR: 681 DIGITAL MARKETING
• LEARN HOW TO DIGITALLY MARKET MY
BRAND FOR MAINSTREAM MEDIA IN A
PROFESSIONAL MANNER.
• EXPLORE MARKETING INITIATIVES, AND
MANAGE MY OWN PROFESSIONAL
PRESENCE
• LEARN HOW TO CROSS MARKET
INITIATIVES THROUGH ONLINE AND
OFF LINE CHANNELS.
•
STRATEGIES
• LYNDA.COM
• USING LEXIS NEXIS ACADEMIC LIBRARY
FOR RESEARCH

13. MONT
H11.
• GEB: 612 BUSINESS PLAN DEVELOPMENT
• CREATE, RESEARCH AND DEVELOP MY PERSONAL BUSINESS PLAN
• REFINE MY MANAGEMENT SKILLS
• TAKE CONSTRUCTIVE CRITICISM UPON MY MASTERY
DEVELOPMENT PLAN AND IMPROVISE/REVISE UNTIL IT BECOMES
PERFECT.
strategies
lynda.com
Using lexis
nexis
academic
Library
for research

14. MONTH 12.
• EBM: 692 FINAL PROJECT: BUSINESS PLAN
• TURN IN BUSINESS PLAN
• PRESENT BUSINESS PLAN
• GRADUATE FROM FULL SAIL UNIVERSITY WITH A
DEGREE IN ENTERTAINMENT BUSINESS MASTER
OF SCIENCE.
STRATEGIES
• LYNDA.COM
• USING LEXIS NEXIS ACADEMIC LIBRARY FOR
RESEARCH

15. INDUSTRYCONNECTIONS
(MENTORS)
INDUSTRY CONNECTIONS
(MENTORS)

16. P. DIDDY

17. NICK
CANNO
N
Film/TV/Branding:
djohnson@icmpartners.com
http://www.nickcannon.com/cont
act

18. RUSSELL SIMMONS
• FAN MAIL ADDRESS:
• RUSSELL SIMMONS
• WILLIAM MORRIS
ENDEAVOR
ENTERTAINMENT
• 9601 WILSHIRE BLVD.
• 3RD FLOOR
• BEVERLY HILLS, CA 90210-
5213
• USA
• HTTP://WWW.FANMAIL.BIZ
/99098.HTML

19. NELLY NELLY'S MANAGER
• SCOTT VENER
• SCHIFF COMPANY
• 9465 WILSHIRE BOULEVARD
• SUITE 480
• BEVERLY HILLS, CA 90212
• PHONE: 310-385-1960
• FAX: 310-385-1961
• HTTP://FAMOUS-
RELATIONSHIPS.TOPSYNERGY.C
OM/NELLY/CONTACT.ASP

20. JAY-Z
JAY-Z’S MUSIC
PRODUCTION
COMPANY
• ROC-A-FELLA RECORDS
• 825 8TH AVENUE
• 29TH FLOOR
• NEW YORK, NY 10019-7472
• PHONE: 212-333-8000
• HTTP://FAMOUS-
RELATIONSHIPS.TOPSYNERGY

21. BEYONCE
BEYONCE’S AGENT
• ANDREA NELSON-MEIGS OR DENNIS ASHLEY
• CREATIVE ARTISTS AGENCY
• 2000 AVENUE OF THE STARS
• LOS ANGELES, CA 90067
• PHONE: 424-288-2000
• HTTP://FAMOUS-
RELATIONSHIPS.TOPSYNERGY.COM/BEYONCE/CONTACT.ASP

22. HOW DO I PLAN TO GET INTO MY
FIELD THROUGH INDUSTRY CLUBS,
ORGANIZATIONS
• I PLAN ON GETTING INTO MY FIELD THROUGH
CLUBS, AND ORGANIZATIONS BY NETWORKING
• THERE ARE SEVERAL NETWORKING EVENTS
LOCATED IN ATLANTA, GA. THERE ARE MANY
INDUSTRY NIGHTS THAT ARE HELD, AND SHOW
CASES WHERE MANY OF THE ELITE COME OUT
AND REVIEW WHO’S THE NEXT UP IN SHOW
BUSINESS.
• THERE ARE PROMOTERS, AND STUDIO’S WHOM
LET IN INTERNS, AND NEW FACES THAT CAN
BRING IN NEW TALENT. SOME AGENCIES ARE AS
FOLLOWS:
• LOUNDNKLEAR ENTERTAINMENT, (INSTAGRAM

23. INNOVATIVE COMPANIES THAT I WOULD LIKE
TO FOLLOW
• NETFLIX OWN NETWORK REVOLT T.V.
• WARNER BRO’S HBO BMI-PUBLISHING

24. GETTING INVOLVED IN FULL SAIL CLUBS,
ORGANIZATIONS
• THESE ARE JUST SOME OF THESE CLUBS AND ORGANIZATIONS THAT I AM
ALREADY APART OF FOR FULL SAIL UNIVERSITY
• BLACK STUDENT UNION
• ENTERTAINMENT NETWORKING SOCIETY
• CREATIVE WRITING CLUB
• ENTREPRENEUR NETWORK
• WOMEN OF FULL SAIL
• CREATIVE STUDENT NETWORKING GROUP
• GRAMMY U
• THE FILM SCENE

25. OUTLINE CHARACTERISTICS, OF WHAT YOU
FEEL A MENTOR IN YOUR FIELD SHOULD
HAVE
• KNOWS HOW TO FOCUS ON MY STRENGTHS
• KNOWS HOW TO BE ENCOURAGING
• HAVE TIME MANAGEMENT SKILLS
• HAVE A CLEAR UNDERSTANDING OF WHAT I EXPECT FROM THEM AS A MENTOR
• CREATE GOALS
• BE A GOOD EXAMPLE FOR MY FIELD

26. 3 POINTS OF
RESEARCH
FROM THE
TEXTBOOK
C. Do not simply
choose the first
possible mentor who
crosses your path. Be
prepared to put as
much thought into it as
possible.
(Greene 112)
Greene, Robert.
Mastery. Penguin
Books, 11/2012.
VitalBook file. (pg 112)

27. MENTOR REFERENCES
• TWITTER.COM BEYONCE
• WWW.GOSSIPROCKS.COM JAY-Z
• WWW.SEARCHQUOTES.COM JAY- Z
• CELEBNMUSIC247.COM RUSSELL SIMMONS
• WWW.ROLLINGSTONE.COM BARRY GORDY
• WWW.BLACKENTERPRISE.COM NICK CANNON
• WWW.THESTAR.COM P. DIDDY
• INTOTHEGLOSS.COM P. DIDDY

28. REFERENCES
• WWW.ACIS.CO.IN
• WWW.AFLINKADVERTISING.COM
• WWW.AOPCLAWFIRM.COM
• WWW.ALCHEMY4THESOUL.COM
• WWW.BRENDANREID.COM
• BRODOCKENTERPRISE.COM
• BLOG.SONGTRUST.COM

29. REFERENCES
• BUSINESS.SONGSTUFF.COM
• CHANSONRECORDS.COM
• COACHINGBUSINESSPLAN.ORG
• WWW.COPYLAW.ORG
• WWW.DAILYMAIL.CO.UK
• WWW.EDELMAN.COM
• EXECPOINTE.COM

30. REFERENCES
• EN.WIKIPEDIA.ORG
• ELGARBLOG.COM
• WWW.FENNOLAW.COM
• WWW.FORESIGHTPERFORMANCE.COM
• FUGOES.COM
• FULLSAILJOURNEY.BLOGSPOT.COM
• WWW.FORBES.COM/2010/01/08/HOLLYWOODS-YOUNG-MOGULS-BUSINESS-
ENTERTAINMENT-MOGULS.HTML

31. REFERENCES
•
• HTTP://WWW.FASTCOMPANY.COM/3041650/MOST-INNOVATIVE-COMPANIES-
2015/THE-WORLDS-TOP-10-MOST-INNOVATIVE-COMPANIES-OF-2015-IN-
HOLLYW
• HTTP://WWW.FASTCOMPANY.COM/MOST-INNOVATIVE-
COMPANIES/2013/INDUSTRY/ENTERTAINMENT
• WWW.GROUPHIGH.COM
• ISHIKADS.BLOGSPOT.COM
• JASONEVERETT.INFO
• JTCARLTON.TUMBLR.COM
• WWW.LEARNTEK.ORG

32. REFERENCES
• WWW.LIPSTICKALLEY.COM
• WWW.LINKEDIN.COM
• WWW.LINKEDIN.COM
• WWW.LINKEDIN.COM
• LOGOS.WIKIA.COM
• HTTP://MASHABLE.COM/2012/12/09/INNOVATION-INDEX-JON-M-CHU-
ENTERTAINMENT/#CKZZTOS_KPQ3
• WWW.NORTHEASTREGIONALCENTER.ORG

33. REFERENCES
•
• PHOTO.STACKEXCHANGE.COM
• PLANOPEDIA.COM
• WWW.PLAYJECT.COM
• WWW.PROFESSIONALACADEMY.COM
• PROJECT-MANAGEMENT.COM
• WWW.PROJECT-MANAGEMENT-INSIGHTS.COM
• MYROOCOO.COM

34. REFERENCES
•
• WWW.NEDC.INFO
• OMNI-BRIDGE.COM
• OVERTHEPYLON.NET
• RATIONALGAMES.ORG
• WWW.REVINATE.COM
• WWW.SCORE.ORG
• WWW.SHANIAKINGLAW.COM

35. REFERENCES
• WWW.STAPLES.COM
• WWW.THELEADERMAKER.COM
• WWW.THREADSYS.COM
• WWW.TKOENTERTAINMENTUK.COM
• WIEDEMANNMUSIC.COM