Agile UX, London, England, Hacking the Business Model Canvas 2012-09-24

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My presentation to Agile UX Meetup in London on Hacking the Business Model Canvas by Alexander Osterwalder.

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  • Who here knows the Business Model Canvas?\nWho has used it?\nOnce you did it, where did it go? Did you revise it? Is it on a wall or in a drawer?\n\nExternalizing personas, BMCs, etc serves a few purposes:\n\n1) Develops a shared team vision (no “user wants this” “no he doesn’t” arguments)\n... also communicates quickly and effectively with external parties (such as investors, advisors)\n2) Serves as a prompt and checklist for catching gaps in our thinking processes (check riskiest assumptions)\n3) Should help develop and exercise empathy for the user\n
  • Who here knows the Business Model Canvas?\nWho has used it?\nOnce you did it, where did it go? Did you revise it? Is it on a wall or in a drawer?\n\nExternalizing personas, BMCs, etc serves a few purposes:\n\n1) Develops a shared team vision (no “user wants this” “no he doesn’t” arguments)\n... also communicates quickly and effectively with external parties (such as investors, advisors)\n2) Serves as a prompt and checklist for catching gaps in our thinking processes (check riskiest assumptions)\n3) Should help develop and exercise empathy for the user\n
  • Who here knows the Business Model Canvas?\nWho has used it?\nOnce you did it, where did it go? Did you revise it? Is it on a wall or in a drawer?\n\nExternalizing personas, BMCs, etc serves a few purposes:\n\n1) Develops a shared team vision (no “user wants this” “no he doesn’t” arguments)\n... also communicates quickly and effectively with external parties (such as investors, advisors)\n2) Serves as a prompt and checklist for catching gaps in our thinking processes (check riskiest assumptions)\n3) Should help develop and exercise empathy for the user\n
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  • I believe businesses must be about creating value for the user. User experience should focus on the customer and turn a frowny face into a happy face. We need to figure out what’s in the box!\n
  • I believe businesses must be about creating value for the user. User experience should focus on the customer and turn a frowny face into a happy face. We need to figure out what’s in the box!\n
  • I believe businesses must be about creating value for the user. User experience should focus on the customer and turn a frowny face into a happy face. We need to figure out what’s in the box!\n
  • I believe businesses must be about creating value for the user. User experience should focus on the customer and turn a frowny face into a happy face. We need to figure out what’s in the box!\n
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  • Agile UX, London, England, Hacking the Business Model Canvas 2012-09-24

    1. 1. Hacking theBusiness Model Canvas
    2. 2. Tristan Kromer LUXr.co @TriKro
    3. 3. About LUXrLUXr’s mission is to educate early-stage entrepreneurs oneffective practices to deliver products that customers want,need and love to buy.Residency Core Workshops Advising Curriculum8 weeks to Learning products Core concepts and Coaching &awesome for for accelerators & hands-on activities guidance for teamsearly-stage teams. startup teams. for everyone. going at lightspeed.LUXr • 3435 Cesar ChavezSan Francisco, CA • 94110info@luxr.co • http://luxr.co • twitter: @luxrcoJanice Fraser, Founder & CEO [janice@luxr.co • @clevergirl ]Jason Fraser, Co-Founder & Operations Lead [jason@luxr.co ]Kate Rutter, Co-Founder & Designer [kate@luxr.co • @katerutter ]LUXR.CO AUGUST 2012
    4. 4. DisclaimerI am not an expert in your business.Only you can be the expert in your business.My job is: • to ask the unasked questions; • to challenge assumptions; • and give you tools to succeed.
    5. 5. Buy my book!
    6. 6. Janice Fraser LUXr.co
    7. 7. product
    8. 8. product UI
    9. 9. product UI
    10. 10. Don’t go to market,! maximize learning" Learn" Execute" P/MF"Steve Blank Eric Ries
    11. 11. • Mass Market• Niche Market• Segmented• Diversified• Multi-sided Platforms
    12. 12. • Mass Market• Niche Market• Segmented• Diversified• Multi-sided Platforms• As vague as possible
    13. 13. BEHAVIORS Gets SMS from kids “Pick me up!” Has a housekeeper once a week Complains “I feel overwhelmed” Orders take-out 3 nights/wk Calls to remind husband for errands DEMOGRAPHICS NEEDS & GOALS Married, 2 kids Help coordinating errands, manage kids, keep things running Working mom Have time for herselfHousehold income is $15k / year Feel like she has life under control 34 years old “to clone herself”Lives in Walnut Creek, works in San Jose
    14. 14. • Newness• Performance• Customization• “Getting a Job Done”• Design• Brand Status• Price• Cost reduction• Risk Reduction
    15. 15. • Newness• Performance• Customization• “Getting a Job Done”• Design• Brand Status• Price• Cost reduction • Accessibility• Risk Reduction • Convenience / usability
    16. 16. • Sales force• Web sales• Own stores• Partner stores• Wholesaler
    17. 17. • Sales force • Awareness• Web sales • Evaluation• Own stores • Purchase• Partner stores • Delivery• Wholesaler • After sales
    18. 18. • Personal assistance• Dedicated personal assistance• Self-service• Automated services• Communities• Co-creation
    19. 19. • Production• Problem Solving• Platform / network
    20. 20. • Production• Problem Solving• Platform / network
    21. 21. • Production• Problem Solving• Platform / network • Sharing • Creating content • Curating • ???
    22. 22. • Physical• Intellectual• Human• Financial
    23. 23. • Physical • Key Partners• Intellectual • Optimization of Economies of Scale• Human • Reduction of Risk• Financial • Acquisition of particular resources and activities
    24. 24. • Asset sale• Usage Fees• Subscription fees• Lending / Renting / Leasing• Licensing• Brokerage Fees• Advertising
    25. 25. • Cost driven• Value-driven• Fixed costs• Variable costs• Economies of scale• Economies of scope
    26. 26. Tristan Kromer LUXr.co @TriKro
    27. 27. About LUXrLUXr’s mission is to educate early-stage entrepreneurs oneffective practices to deliver products that customers want,need and love to buy.Residency Core Workshops Advising Curriculum8 weeks to Learning products Core concepts and Coaching &awesome for for accelerators & hands-on activities guidance for teamsearly-stage teams. startup teams. for everyone. going at lightspeed.LUXr • 3435 Cesar ChavezSan Francisco, CA • 94110info@luxr.co • http://luxr.co • twitter: @luxrcoJanice Fraser, Founder & CEO [janice@luxr.co • @clevergirl ]Jason Fraser, Co-Founder & Operations Lead [jason@luxr.co ]Kate Rutter, Co-Founder & Designer [kate@luxr.co • @katerutter ]LUXR.CO AUGUST 2012

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