Presentation On Television

1. Welcome To The
Presentation On
Advertising Content Analysis
A Case Study On
Television
Performed By:-
Miskatul Alam
Binoy Chowdhury
Nakib Uddin Ahmed
Shakil Hossain Mazumder
Arif Ali

2. INTRODUCTION
 Advertising Content :- Content analysis is a
research technique for making replicable
and valid inference from data to their
context. It is exchequer for systematically
describing written spoken or visual
communication. It provides quantitative
description. Many content analysis involves
electronic media Internet and television

3. ELEMENTS

4. OBJECTIVES
 Here we will find out the
advertising content of Television
in the case of print media.

5. FINDINGS:-
WALTON
 History: - The brand WALTON is
owned and operated by R.B. GROUP
head quartered in Dhaka, Bangladesh.
It was established in 2006. Its principal
activities are designing,
manufacturing, exporting, retailing of
consumer electronics, home
appliances, mobile phones and
automobiles.

7. TABLE FOR WALTON
TELEVISION AVERTISING
CONTENTS
SL ITEM TALLY FREQUENCY PERCENTAGE
1 Headline |||| |||| 9 11.25%
2 Brand Name |||| |||| 9 11.25%
3 Logo |||| |||| 9 11.25%
4 Price |||| |||| 9 11.25%
5 Sales Promotion |||| |||| 9 11.25%
6 Price Discount |||| 4 5%
7 Picture |||| |||| 9 11.25%
8 Duration |||| 4 5%
9 Helpline |||| |||| 9 11.25%
10 Website |||| |||| 9 11.25%

8. CONCLUSION
 In this table the headline, brand name,
logo, price, sales promotion, picture,
helpline & website are at the highest
frequency of tally marks but the price
discount & duration are at the lowest
frequency of tally marks

9. SINGER
 History :- The SINGER began in 1851
with Sir Isaac Merritt Singer with US$
40 in Glasgow, Scotland. The first
operation of Singer in Bangladesh
began in 1905. Later, in 1920, two
shops were set up in Dhaka and
Chittagong.

11. TABLE FOR SINGER
TELEVISION AVERTISING
CONTENTS
SL ITEM TALLY FREQUENCY PERCENTAGE
1 Headline |||| 4 12.5%
2 Brand Name |||| 4 12.5%
3 Logo |||| 4 12.5%
4 Price |||| 4 12.5%
5 Sales Promotion |||| 4 12.5%
6 Price Discount || 2 6.25%
7 Picture |||| 4 12.5%
8 Duration || 2 6.25%
9 Website |||| 4 12.5%

12. CONCLUSION
 In here the headline, brand name,
logo, Price, sales promotion, picture &
website are at the highest frequency
of tally marks but the price discount &
duration are at the lowest frequency of
tally marks

13. SAMSUNG
 History: - On March
1, 1938, founding
chairman Byung-Chull
Lee started a business
in Korea, with 30,000
won. From its
inception as a small
export business in
Korea, Samsung has
grown to become one
of the world's leading
electronics companies.

14. TABLE FOR SAMSUNG
TELEVISION AVERTISING
CONTENTS
SL ITEM TALLY FREQUENCY PERCENTAGE
1 Headline |||| 5 11.36%
2 Brand Name |||| 5 11.36%
3 Logo |||| 5 11.36%
4 Price ||| 3 6.8%
5 Sales Promotion |||| 5 11.36%
6 Price Discount ||| 3 6.8%
7 Picture |||| 5 11.36%
8 Helpline |||| 5 11.36%
9 Duration ||| 3 6.8%
10 Website |||| 5 11.36%

15. CONCLUSION
 In here the headline, brand name,
logo, sales promotion, picture, helpline
& website are at the highest frequency
of tally marks but the Price, price
discount & duration are at the lowest
frequency of tally marks

16. VISION
 History:- Vision is owned by Rangpur
Foundry Limited which popularly
known as RFL. RFL started its journey
in 1980. In 2012, RFL intensely
started marketing of consumer
electrical & electronic products. Vision
television is one of them.

18. TABLE FOR VISION
TELEVISION AVERTISING
CONTENTS
SL ITEM TALLY FREQUENCY PERCENTAGE
1 Headline |||| || 7 10.94%
2 Brand Name |||| || 7 10.94%
3 Logo |||| || 7 10.94%
4 Price |||| || 7 10.94%
5 Sales Promotion |||| || 7 10.94%
6 Price Discount |||| 4 6.25%
7 Picture |||| || 7 10.94%
8 Duration |||| 4 6.25%
9 Helpline |||| || 7 10.94%
10 Website |||| || 7 10.94%

19. CONCLUSION
 In this table the headline, brand name, logo,
Price, sales promotion, picture, helpline &
website are at the highest frequency of tally
marks but the price discount & duration are
at the lowest frequency of tally marks.

20. SONY
 History:- The founder of sony
corporation was Masaru ibuka & Akio
morita. It was established in May 7,
1946 in Tokyo, japan. Their major
products are LCD television, compact
digital cameras, video cameras mobile
phones, medical-related equipment
etc.

22. TABLE FOR SONY TELEVISION
AVERTISING CONTENTS
SL ITEM TALLY FREQUENCY PERCENTAGE
1 Headline |||| 4 11.76%
2 Brand Name |||| 4 11.76%
3 Logo |||| 4 11.76%
4 Price |||| 4 11.76%
5 Sales Promotion |||| 4 11.76%
6 Price Discount ||| 3 8.82%
7 Picture |||| 4 11.76%
8 Website |||| 4 11.76%
9 Duration ||| 3 8.82%

23. CONCLUSION
 In here the headline, brand name,
logo, Price, sales promotion, picture &
website are at the highest frequency
of tally marks but the price discount &
duration are at the lowest frequency of
tally marks

24. ALLAH HAFEZ
Thank You
For
Watching &
Listening