Women Knit Department
•Download as PPTX, PDF•
0 likes•222 views
planning, buying, merchandising, retail, department, fashion, knits.
Recommended
More Related Content
Similar to Women Knit Department
Similar to Women Knit Department (20)
Women Knit Department
- 1. Department 103 Fall “Active Wear” Product Total $ Sales LW $52,817 Total Units Sales 1,067 LW Current On Hand 10,810 Overall Unit ST % 9% LW Future WOS 10.1 On Order Units 4.040 Buyer: Jacqueline Geserick Planner: Shakeema Hampton
- 2. Style Overview Sell- Sales OH On Sales $ Through WOS Units Units Order % Velour Basic $32,027 647 6,470 9.1% 10.0 1520 Hoodie Velour Mock Neck $14,801 299 3,692 7.5% 12.3 1800 Jacket Velour Graphic $5,990 121 648 15.7% 5.4 720 Hoodie $52,81 ALL 1,067 10,810 9.0% 10.1 4040 7
- 3. Buyer Analysis on Styles Best Performers $35,000 Volume Drivers: $30,000 Sales $ Velour Basic Hoodie Average $25,000 9.1% ST LW $20,000 Customer’s Top Pick: $15,000 $32,027 Velour Graphic Hoodie $14,801 o 15.7% ST LW $10,000 $5,000 $17,606 $17,606 $17,606 $5,990 Under Performing $0 Style: Mock Neck Jacket Velour Basic Velour Mock Velour Hoodie Neck Jacket Graphic 7.5%ST LW
- 4. Last Week Buyer Results Color Sell-Through by color 16.0% 14.0% •Top 3 Colors 12.0% -Truffle -Red 10.0% -Aquarium 8.0% 14.5% Bottom 3 Colors 6.0% 10.9% 12.3% - Navy 4.0% 7.8% 8.5% 7.6% 7.3% - Lingonberry 5.6% 2.0% - Grape Rizz 0.0%
- 5. Planner Department Overview LAST WEEK RESULTS on “Velour Basic Hoodie” Total Units Sales 647 LW Current On Hand 6,470 Overall Unit ST % 24.2% LW Future WOS 10.0 On Order Units 1520
- 6. Breakdown of LW Regions (WOS) Region 14.0 12.0 Lowest OH pen. 10.0 Region 5 7.9 .3% 8.0 Region 1 8.6 .2% 6.0 12.3 11.3 10.0 10.4 10.0 4.0 8.4 7.9 Highest OH pen. 2.0 Region 4 12.3 .2% Region 3 10.4 .1% 0.0 Region 6 11.3 .3%
- 7. Breakdown of LW Regions Best Performing Regions Underperforming Regions Sales OH Store Name Region OH Units ST % WOS GRADE Store Name Region Sales Units ST % WOS GRADE Units Units Chicago (4) 3 19 254 7.0% 13.4 D Columbus 1 51 320 13.7% 6.3 A Chicago (23) 3 24 241 9.1% 10.0 D (1) Oakbrook (11) 3 28 241 10.4% 8.6 C Cleveland 1 15 120 11.1% 8.0 C 71 736 8.8% 10.4 (21) Houston (16) 4 23 306 7.0% 13.3 D Akron (19) 1 17 260 6.1% 15.3 E Dallas (25) 4 20 244 7.6% 12.2 D Ft Worth (5) 4 29 338 7.9% 11.7 D 83 700 10.6% 8.4 72 888 7.5% 12.3 Malibu (7) 5 41 304 11.9% 7.4 B Orlando (14) 6 21 291 6.7% 13.9 D Richmond (24) 6 20 258 7.2% 12.9 D Thousand Greenville (22) 6 21 255 7.6% 12.1 D 5 38 303 11.1% 8.0 C Oaks (12) Atlanta (10) 6 35 367 8.7% 10.5 D Daytona (8) 6 25 236 9.6% 9.4 C LA (3) 5 28 235 10.6% 8.4 C Atlanta (18) 6 13 119 9.8% 9.2 C 107 842 11.3% 7.9 135 1526 8.1% 11.3
- 8. Regions By Location Best Performing Locations Underperforming Locations • Most Units Sales LW • Fewest Units Sales LW • Least OH Units • Most OH Units • Least WOS • Most WOS Store Sales Store Sales Region OH Units WOS GRADES Region OH Units WOS GRADES Name Units Name Units Newark Malibu (7) 5 41 304 7.4 B 2 7 135 19.3 F (6) Akron NYC (17) 2 49 338 6.9 B 1 17 260 15.3 E (19) Columbus Boston 1 51 320 6.3 A 2 17 239 14.1 E (1) (9)
- 9. Buyer Memo to All FMM INC. Stores Issue: Velour Basic Hoodie and Velour Graphic Hoodie are driving the business in active tops however the Velour Mock Neck Jacket need some help selling on the floor. If the Velour Mock Neck Jacket keeps selling the way it is, then we will need to mark it down. Goal: Corporate has decided that with a pricing strategy and remerchandising the floor in active tops it will improve our profits and eliminate markdowns Steps to Successful Execution Determine traffic flow and #1 location Merchandising the Floor: 2-Tier Table: 4-way rack Signage Customer Service Time Frame: Floor change: November 11,2011- November 25, 2011
- 10. Planner Memo to All FMM INC. Stores Issue: Underperforming regions ( 3, 4, and 6) are not pushing products off the floor as fast as other regions. Also, region 2 and 7 can potentially become an underperforming region. Goal: Corporate expects the following regions 3, 4, 6, 2 and 7 to increase its sell through percent to at least a 10% or above. Steps to Solution: Department Meeting (Managers and Sales Associates) Stress the SELL sequence Pricing and remerchandising strategies must go into effect according to corporate standards. Rewards Regions that reach a 10% or above sell through will receive a shirt voucher.
Editor's Notes
- Hello Ladies and Gentlemen, I will be discussing the results of both the regions and locations for the Velour basic Hoodie.We ended last week with total unit sales of 647, current on hand of 6,470 and an overall unit sell through % of 24.2%.All regions should now have a 10 week of supply and an On order unit of 1520.
- Lets take a look at the break down of each region. All regions should be at a future week supply of 10 or below.According the last week result, two regions are ahead of the pack while three regions are underperforming. Regions #5 and #1 are top performers, they both have a week of supply below 10.Region 5 is the best performing region this week, representing an 8 week supply with a decreasing OH penetration of .3% resulting to 13.0%Region 1 our second best performing region has an 9 week of supply with a decrease in .2% of its OH penetration resulting to 10.8%The following three regions are in a red zone Region 4 represents the #1 underperforming region with 12 weeks of supply increasing its OH unit penetration by .2% accumulating it to 13.7%Region 3 is close to 11 week of supply which has increased its OH unit penetration by .1% accumulating it to 11.4%Region 6 is at a 11 week of supply which has increased its OH unit penetration by .%3 raising it to 26.3%
- Top Performing Regions Region 5 (California stores) This region sell through% generated a 11.3% with only 7.9 WOS left. With a sales penetration of 16.5% and a decreasing OH penetration of 13% which is down .3 from BOW. The Grades are all in good standing; Malibu B, Thousand Oaks C, and LA C. Region 1 (Ohio States) The Ohio stores has a sell through% 10.6% and a 8.4 week of supply. This region has both an A grade store (Columbus) and a E grade store (Akron). Akron has caused this region to not perform to its greatest potential. Poor Performing Regions Region 4 (Texas stores) This weeks #1 underperforming stores are located in Texas, the region only sold a 7.5% sell through last week which leaves its week of supply at a high of 12.3. This increased the OH penetration by .2 to 13.7%.Region 3 (
- Top Performing LocationsColumbus, OH (#1)NYC (#17)Malibu(7)Poor Performing Locations Newark, NJ (#6)Akron(#19)Boston(#9)