The document discusses 6 toxic beliefs that can negatively impact a cleaning business: 1) Believing you must be perfect every time or your business is ruined. Focus on continuous improvement rather than perfection. 2) Thinking that failure is permanent and will prevent future progress. Learn from mistakes and forgive yourself. 3) Letting emotions skew your perception of reality and big picture view of the business. Remain objective when problems arise. 4) Thinking your self-worth comes from what others say. Define your purpose and don't let praise or criticism change your goals. 5) Believing you should just blend in instead of differentiating yourself and leading. Have confidence and take initiative. 6) Thinking

1. The 6 Toxic Beliefs That
Will Kill Your Cleaning
Company

2. As the owner of your cleaning company, your
employees pay attention to how you
act and what you say.

3. The things you say and do
affect your company’s culture.
You need to set the tone, not
merely reflect what is
happening.

4. Belief 1: You Must Be Perfect Every
Time or You’re Ruined

5. You should absolutely strive to make
every client happy and aim for
perfection at every job.

6. However, it’s unrealistic to expect to
achieve perfection every time in all
your business goals.
• You will never fully meet every single goal
• You will never create the perfect
marketing piece
• You will never have the “perfect” company
Learn how to improve your door hangers.

7. Solution: Focus on the direction, not
the destination.

8. Belief 2: Failure is Permanent

9. Don’t allow your past mistakes to
overwhelm you, or prevent you from
making progress.

10. A truly successful business owner knows that
failures can teach you even more than success!

11. Solution: Forgive yourself (and employees) for
past failures. Think about what each failure has
taught you, and how you can learn from them in
the future.

12. Belief 3: Emotions vs. Reality

13. Emotions have the power to skew your
perception of reality.

14. It’s crucial to keep a “big picture” view of your
business, no matter what fire you’re putting out.

15. Solution: Relax,
and try to
separate yourself
from the
problem, so you
can think with a
cool head.

16. Belief 4: My Worth Comes From Others

17. You should not be easily affected
by the positive praise or negative
comments of others.

18. Listen to what people have to say, but don’t allow it to
change who you are or what you intend to accomplish.

19. Solution: Write Out Your “Why” — your
purpose for starting a company – and keep
it somewhere visible.
Learn how to figure out what YOUR “Why” is.

20. Belief 5: It’s Better to Blend In

21. Business owners
CAN’T blindly
follow what
everyone else has
always done!

22. Solution: Have confidence, take the
initiative, and lead!

23. Belief 6: You Don’t Need Help

24. You can’t build a multi-million dollar
company without great employees.
Learn how to find new employees as you grow.

25. Delegating isn’t a sign of weakness. It’s the
mark of maturity and a growing company!

26. Solution: Thank your employees for all
that they do. Then, empower them to
take responsibility.

27. Then, find a group like Service
Autopilot Academy and start getting
help from other business owners in
the grind too.

28. If any of these toxic beliefs are
weighing YOU down, they are also
weighing your company down.
Free yourself from this kind of
thinking, and get back to growing
your cleaning business.

29. We’d love to help accelerate your
growth at Service Autopilot!