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Don’t let
advertising ruin
your life.
You’re not
operating
on anyone.
You work at
a big name,
storied agency.
Get over it.
You work at a
small shop and
think you’re
not important.
Everyone is
just like you.
We're trained
to think clients
don't know what
a good idea is.
NOW THAT YOU KNOW
HOW THE INDUSTRY WORKS,
HERE’S HOW TO SUCCEED
IN ADVERTISING.
Be curious.
Be confident,
not cocky.
Always listen
and ask why.
Be collaborative.
Focus on what
you can control.
Have a clear
vision for what
you want to
accomplish.
Always
be honest.
Be a pro.
Thank You.
How Not To Let Advertising Ruin Your Life
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How Not To Let Advertising Ruin Your Life

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Evan Russack, vp/executive director of digital at CP+B, will share the tools that demystify the industry, agencies and the people within them so you can do your best work.

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How Not To Let Advertising Ruin Your Life

  1. 1. Don’t let advertising ruin your life.
  2. 2. You’re not operating on anyone.
  3. 3. You work at a big name, storied agency. Get over it.
  4. 4. You work at a small shop and think you’re not important.
  5. 5. Everyone is just like you.
  6. 6. We're trained to think clients don't know what a good idea is.
  7. 7. NOW THAT YOU KNOW HOW THE INDUSTRY WORKS, HERE’S HOW TO SUCCEED IN ADVERTISING.
  8. 8. Be curious.
  9. 9. Be confident, not cocky.
  10. 10. Always listen and ask why.
  11. 11. Be collaborative.
  12. 12. Focus on what you can control.
  13. 13. Have a clear vision for what you want to accomplish.
  14. 14. Always be honest.
  15. 15. Be a pro.
  16. 16. Thank You.

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