EC21 is one of the largest online B2B trade platforms, connecting over 930,000 suppliers and buyers from 237 countries. It offers services for both suppliers and buyers, including posting and searching for products, company profiles, buying and selling leads. Premium membership levels like Trade OK and Trade PRO provide additional benefits like higher priority in search results, access to over 1 million global buyers, and verification services to help buyers and suppliers conduct secure online trade.

1. EC21 Makes The World Trade Easier
EC21, 5F Trade Tower, World Trade Center
Gangnam-gu, Samseong Dong, Seoul, Korea 135-729
Feb. 2011

2. Table of Contents WWW.EC21.COM
1. What is EC21.com?
2. EC21 Statistics
3. Services For Suppliers
4. Services For Buyers
5. Other Useful Services
6. Premium Membership
7. EC21 Member Testimonials
8. About EC21
EC21 Makes The World Trade Easier 2

3. WWW.EC21.COM
What is EC21.com?
EC21 Makes The World Trade Easier 3

4. What is EC21? WWW.EC21.COM
We are one of the largest online B2B trade platform
connecting millions of suppliers and buyers worldwide.
Online Trade Platform
www.ec21.com
Buyers Suppliers
EC21 Makes The World Trade Easier 4

5. What is EC21? WWW.EC21.COM
How Buyers and Suppliers Interact With Each Other
Interaction on EC21.com?
SEARCH Reply Back
Products & SEND
Selling Leads Inquiries
Product &
Selling Offer POST
LISTS Products &
POST Selling Leads
Buying Offers
BUYERS SUPPLIERS
SEND SEARCH
Inquiries Buying Offers
Reply Back Buying Offer
LISTS
EC21 Makes The World Trade Easier 5

6. WWW.EC21.COM
EC21 Statistics
EC21 Makes The World Trade Easier 6

7. EC21 Statistics WWW.EC21.COM
Over 930,000 Over 2.8 million
EC21 Buyers and Suppliers Member Product Catalogs
from 237 countries
Over 100,000 Over 3 million
Inquiry Exchanges per month Product Listings,
Buying & Selling Leads
Over 15 million Over 1 million
Site Page Views per month Global Buyer Database
EC21 Makes The World Trade Easier 7

8. EC21 Statistics WWW.EC21.COM
TOP 20 Site visitors breakdown by country South Korea
4.09%
United Kingdom Canada
4.39% 2.59% Malaysia
2.20%
Philippines
2.06%
India
Australia
7.32%
1.85%
Germany
Indonesia 1.56%
1.75%
China Pakistan
17.88% 1.52% Singapore
1.36% Italy
1.23%
Taiwan
1.22%
Hong Kong
1.19%
USA Turkey
18.54% 1.17%
Russia
Others France
1.10%
(Vietnam, Thailand, 1.09%
Global Visitors Spain, Netherlands, Japan
Brazil, etc.) 24.94% 0.95%
* Others: Vietnam, Thailand, Spain,
Netherlands, Brazil, Iran, United Arab
Resource: Google Analytics 2011 Emirates, Poland, Egypt, etc.
EC21 Makes The World Trade Easier 8

9. EC21 Statistics WWW.EC21.COM
Site Page View: from 1 Jan. 2010 to 31 Dec. 2010
Resource: Google Analytics Jan. 2011
Avg. # of
Page view = 15,138,118 per month
EC21 Makes The World Trade Easier 9

10. EC21 Statistics WWW.EC21.COM
#2 Alexa Ranking
in
International Business & Trade
Resource: Alexa.com
#2 in “Buyer DB”
#2 Google
Keyword Search
in
#4 in “Buyer DB” “buyer DB” and
#4 in “B2B marketplace”
Resource: Google.com
EC21 Makes The World Trade Easier 10

11. EC21 Statistics WWW.EC21.COM
TOP 30 Members Statistics by Country
China
Korea
Great Britain
Indonesia
Hong Kong
Taiwan
Malaysia
Vietnam
Singapore
Bangladesh
Italy
Philippines
Cameroon
Spain
France
EC21 Makes The World Trade Easier 11

12. WWW.EC21.COM
Services For Suppliers
EC21 Makes The World Trade Easier 12

13. Services For Suppliers WWW.EC21.COM
Get a Company Homepage Display Products
By creating your Company Profile Display your Products
in Product Catalog
Target Marketing Display Selling Leads
Get exclusive exposure by Display your Selling Leads
advertising your products in Selling Leads Catalog
Suppliers
Access Global Buyer DB Send Selling Offer &
providing over 1 Million global
buyer database (For Premium Members)
Receive Buying Offer
EC21 Makes The World Trade Easier 13

14. Services For Suppliers WWW.EC21.COM
Get a Company Homepage We offer a number of homepage styles
For Free by simply creating your and more special options available for
Company Profile
Premium Members.
Trade PRO Member Trade OK Member FREE
Homepage (Premium)* Homepage (Premium)* Member Homepage
*Site Style Editor Available For Premium Members (More customized editing options)
EC21 Makes The World Trade Easier 14

15. Services For Suppliers WWW.EC21.COM
Target Marketing We offer a number of advertising programs
Get exclusive exposure by advertising for Suppliers to build brand awareness,
your products on your designated spots
promote Products.
← Multiple Banner Spots Available
on EC21 Homepage
↓ Ad. Banners on Log-in Page
↑ Featured Listing & Banners
on Search Result Pages
Ad. Banners And MORE!
On Monthly Newsletter →
EC21 Makes The World Trade Easier 15

16. Services For Suppliers WWW.EC21.COM
Access Global Buyer DB Over 1 Million Global Buyer Database
providing over 1 Million global
buyer database (For Premium Members) available for Premium Suppliers.
1.Search by keyword or categories,
2.Select your interested Buyers, and
3.Send individual or group inquiries.
EC21 Makes The World Trade Easier 16

17. Services For Suppliers WWW.EC21.COM
Display Suppliers’ Products Suppliers may display their items in both
& Selling Leads Products & Selling Leads section on EC21.
Choose Register Display
Where To
Register
Product(s) *Product
Search Lists
Suppliers
Selling Lead(s) Selling Lead
*Default Search Option
Search Lists
EC21 Makes The World Trade Easier 17

18. Services For Suppliers WWW.EC21.COM
Send Selling Offer to Buyers Search Buying Leads and send your
& Receive Buying Offer from individual or group inquiries to them, and
Buyers check your received inquiries later.
Search Check Send to Buyer(s)
Buying
Offer
Details
Suppliers Check Inbox Check Inquiry Reply back
Reply
[21] Unread inquiries
EC21 Makes The World Trade Easier 18

19. Services For Suppliers WWW.EC21.COM
Send Selling Offer to Buyers Check newly posted Products, Selling and
& Receive Buying Offer from
Buyers
Buying Leads in real-time everyday.
EC21 Makes The World Trade Easier 19

20. WWW.EC21.COM
Services For Buyers
EC21 Makes The World Trade Easier 20

21. Services For Buyers WWW.EC21.COM
Get a Company Homepage Product Search
By simply creating your Company Search Products posted by
Profile Suppliers by keyword or
category search
Post Buying Lead(s) Selling Lead Search
Post Buying Offer(s) directly Search Selling Leads posted
and get direct responses from by Suppliers by keyword or
Suppliers category search
Buyers
Supplier Search
Send Buying Offer & Search Suppliers by keyword
Receive Selling Offer or category search
EC21 Makes The World Trade Easier 21

22. Services For Buyers WWW.EC21.COM
Get a Company Homepage We offer a number of homepage styles
For Free by simply creating your and more special options available for
Company Profile
Premium Members.
Premium Member Homepages FREE Member
(Trade OK, Trade PRO) Homepage
*Site Style Editor Available For Premium Members (More customized editing options)
EC21 Makes The World Trade Easier 22

23. Services For Buyers WWW.EC21.COM
Post Buying Lead(s) Post Buying Lead(s) if you cannot find the
Post Buying Offer(s) directly and get
direct responses from Suppliers products you want to source on EC21.com
Most Suppliers tend not to post their
entire inventory online, so make
Suppliers find what you want and let
the right Suppliers come to you.
Your new Buying Lead(s) will be
noticeable on EC21 homepage.
EC21 Makes The World Trade Easier 23

24. Services For Buyers WWW.EC21.COM
Send Buying Offers to Suppliers Search Products & Selling Leads posted by
& Receive Selling Offers from Suppliers and send your inquiries to
Suppliers interested Suppliers.
Search Items Check Send to Supplier(s)
Product
Details
Buyers
Search Companies Check Send to Supplier(s)
Company
Profile
Company
Products
EC21 Makes The World Trade Easier 24

25. Services For Buyers WWW.EC21.COM
Product, Selling Lead and Search Products, Selling Leads posted by
Company Search Suppliers and Company Profiles by
by keyword or category search keyword or category search options.
Product Keyword Selling Lead Company
search: atv search: atv search: atv
EC21 Makes The World Trade Easier 25

26. WWW.EC21.COM
Other Useful Services
EC21 Makes The World Trade Easier 26

27. Other Useful Services l Credit Report WWW.EC21.COM
EC21 Offers a Credit Report Service, Authentication
& Verification Service For EC21 Members
Our Credit Report Service makes you check & verify the most
current credit-related information (financial & legal status,
financial summary, shareholders, company information and
more) before making deals with your clients
EC21 Makes The World Trade Easier 27

28. Other Useful Services l TradeVerify WWW.EC21.COM
EC21 Offers a TradeVerify Service, authentication & verification
service provided by EC21 or 3rd parties for EC21 members to verify
their credit, business and legal information about business entities.
What Are The Benefits?
Build Trust on Your Company Homepage
You can display A&V seal and TradeVerify
mark on your homepage to show buyers
that your company is legally authenticated
and verified.
Priority Listing on Search Result Pages
EC21 Members with logo have a
priority listing privilege on search result
pages.
EC21 Makes The World Trade Easier 28

29. Other Useful Services l TradeVerify WWW.EC21.COM
What Are The Benefits? (Cont’d)
Get Noticed with the TradeVerify Logo
Make your business stand out with the
prestige logo.
Your company will be highlighted with
the logo in search results.
EC21 Makes The World Trade Easier 29

30. Other Useful Services l Social Networks WWW.EC21.COM
Communicate With Our Social Networks
EC21 on Facebook Follow EC21 on Twitter
Facebook.com/ec21com Twitter.com/ec21talk
EC21 Makes The World Trade Easier 30

31. Other Useful Services l Live Chat Messenger WWW.EC21.COM
Live Chat Messenger Service
Chat in Real-Time with Buyers and Suppliers
Click on ‘Chat now’ button Chat in real-time
on Search Result Pages
EC21 Makes The World Trade Easier 31

32. Other Useful Services l Mobile Services WWW.EC21.COM
EC21 Mobile Services
EC21 Mobile Web Free Mobile Homepage for Members
m.ec21.com Optimized for mobile web users
www.ec21.com Nexxen.en.ec21.com
EC21 Makes The World Trade Easier 32

33. WWW.EC21.COM
Premium Membership
EC21 Makes The World Trade Easier 33

34. Premium Membership WWW.EC21.COM
PREMIUM MEMBERSHIP
PREMIUM MEMBERSHIP
Member Since 2011
Get More Inquiries than
30x Trade OK Members
Member Since 2011
Get → 1st Tier Priority Search Listing
More Inquiries than
FREE 5x Free Members → Access Global Buyer DB
→ Get TradeVerify For Free1)
→ 2nd Tier Priority Search Listing
→ Access Global Buyer DB → Get Credit Reports For Free2)
→ Get TradeVerify For Free1) → Get Free Advertising Package3)
Basic Free Membership Flexible & Cost-Effective The Most Powerful Way to
For All Visitors Your Business Starter Kit Maximize Your Exposure
1) Premium members may apply TradeVerify, authentication and verification service by third-party security service providers, one-time for FREE (Valued at US$ 150).
2) Trade PRO members receive 3 FREE Advertising Package (valued at US$1,000) to maximize their product exposure on EC21.com for up to 2 months.
3) Trade PRO members may apply for the Credit Report (Biz-Check) to check whether the buyer is legitimate or not for up to 4 times for FREE(valued at US$ 316).
EC21 Makes The World Trade Easier 34

35. Membership l Comparison WWW.EC21.COM
PREMIUM MEMBERSHIP
FREE
Features Member
Get listed on Higher search result pages by rank1) 3rd Ranked 2nd Ranked 1st Ranked
Display Products (Max.) 15 50 100
Display Selling Leads (Max.) 20 200 Unlimited
Send inquiries to Buying Leads per day 20 40 60
Access to the latest Buying Leads
Access to 1 Million Global Buyer Database
Create a Premium Company Website
Get Free TradeVerify Service by EC21
Get Free Credit Report Service by A&V Up to 4 times
Get Free Advertising Packages
Get Free additional marketing services2)
EC21 Makes The World Trade Easier 35

36. Membership l FREE Membership WWW.EC21.COM
FREE Membership
Basic Membership
ü Get a Free Company Homepage
FREE ü Post 15 Products and 20 Selling Leads
Member ü Receive Daily or Weekly Trade Alert Service via email
Key Features
ü Chat with EC21 members with MSN Live Messenger in Real-Time!
As a Free Member, You get:
15 Subscribe
20
Free Basic Post 15 Products Trade Alert by Real-Time Chat
Homepage & 20 Selling Leads daily / weekly with Live Messenger
EC21 Makes The World Trade Easier 36

37. Membership l TRADE OK WWW.EC21.COM
TRADE OK Membership
ü 5x MORE Inquiries than Free members
Trade OK ü 2nd TIER Priority Search Listing Higher than Free Members
Key Features ü Access Global Buyer DB UNLIMITED ACCESS OVER 1 Mil. Buyer DB
ü FREE TradeVerify service offer (One-Time)
▶ Get 2nd Priority Search Listing ▶ Up to 5 times more inquiries ▶ TradeVerify - Verified mark are
than free members* appeared on the followings:
Trade OK Member
[58]
Free Member
FREE Member
[11]
* Trade OK with TradeVerify mark
gets higher listing priority than
others who don’t.
EC21 Makes The World Trade Easier 37

38. Membership l TRADE OK WWW.EC21.COM
TRADE OK Membership
Premium Company Homepage
All Trade OK members may create a professional-looking company homepage within
EC21.com with our Site Style Editor offering over 60 design templates.
▶ SiteStyle Editor Available For Member Homepage ▶ Premium Member Homepages
EC21 Makes The World Trade Easier 38

39. Membership l Trade PRO WWW.EC21.COM
TRADE PRO Membership
ü 30x MORE Inquiries than Free members
Trade PRO ü TOP-LEVEL Priority Search Listing (Higher than Trade OK, Free Members)
Key Features ü FREE Advertising Package 3 different advertisement layouts (USD 1,000 Value)
ü FREE Credit Service Package TradeVerify + Credit Reports (USD 308 Value)
▶ TOP-LEVEL Priority Search Listing ▶ Up to 30 times more inquiries
than free members*
Trade PRO Member 30 times MORE
inquiries
[315]
Free Member
[11] Free
EC21 Makes The World Trade Easier 39

40. Membership l TRADE PRO WWW.EC21.COM
TRADE PRO Membership
Free Advertising Package (US$ 1,000 Value)
Trade PRO members receive 3 FREE Advertising Package (valued at US$1,000) to maximize
their product exposure on EC21.com for up to 2 months.
1. Featured Products Keyword Search Banner Category Search Banner
Search: keyword Buy Now > Category
Free Display for 4 weeks Free Display for 8 weeks Free Display for 8 weeks
$600 Value FREE $200 Value FREE $200 Value FREE
*One selected product will be *One free banner *One free banner
displayed on the main page for keyword searching for category searching.
EC21 Makes The World Trade Easier 40

41. Membership l TRADE PRO WWW.EC21.COM
TRADE PRO Membership
Premium Company Website
All Trade PRO members may create a professional-looking company homepage within
EC21.com with our Site Style Editor offering over 60 design templates.
▶ SiteStyle Editor Available For Member Homepage ▶ Product Inquiry Statistics Available
EC21 Makes The World Trade Easier 41

42. WWW.EC21.COM
Member Testimonials
EC21 Makes The World Trade Easier 42

43. EC21 Member Testimonials WWW.EC21.COM
Shenzhen RuiChengFeng Electronics Co., Ltd
Ping Wong, Sales Manager
“We have been looking more efficient ways to expand our business to global market. That’s
how I joined EC21 premium membership. As a premium member of EC21, we've had top
ranking in every search result and it has brought many visitors to my website. My incoming
inquiries have been increased significantly since then…”
SHENZHEN ET TECHNOLOGY CO., LTD
William, Sales Manager
“We knew that if we need to increase our business opportunities, we have to appear in search result
pages more often and stay ahead of our competitors. Priority listing was a great solution for us to get
more business deals. We were able to let buyers catch up our products and selling leads more often in
the search result pages after we became a Trade OK member. “
Yangcheng Zhengda Science & Technology Co.,Ltd.
Mr. Kevin Xu, Sales Manager
“From the beginning of 2009, we had some great chances to cooperate with 9 new buyers from EC21.
On January 21st, 2009, a buyer from Colombia placed a trial order of 500 units for a product named
'Snore Relief' where was listed on the first page of the search results….. Until now, they totally imported
32,000 units from us. We believe that Trade OK membership brought us more business opportunities
because our products were always listed higher than the free members on both category and keyword
search results.”
EC21 Makes The World Trade Easier 43

44. WWW.EC21.COM
About EC21
EC21 Makes The World Trade Easier 44

45. About EC21 l Company Profile WWW.EC21.COM
Established: 18 April 2000
Employee: 120 (as of November 2010)
CEO & President: Taekyung, Kwon
Address: 5F, World Trade Tower, World Trade Center
159-1 Samsung-Dong, Gangnam-Gu,
Seoul, Korea
Websites: www.ec21.com / kr.ec21.com / cn.ec21.com
EC21 Makes The World Trade Easier 45

46. About EC21 l Company History WWW.EC21.COM
2011 ž Established sales network in Moscow, Russia (January)
2010 ž Established sales network in Qingdao, China (September)
2009 ž Established a partner service, PIERS Trade Profiles, providing US import & export information (Jan.)
2008 ž Established sales network in Vietnam (November)
ž Established exclusive sales network in Korea in partnership with EUROPAGES, the European B2B
Search Engine (July)
ž Selected by European Union as Korea partner for EU Gateway Programme* (October)
* A programme funded and managed by European Union to support EU companies in developing business cooperation with Korean companies
2007 ž Qualified as Google Overseas Advertisement Sales Partner in Korea (July)
ž Established sales networks in India (July), Italy (March) and Pakistan (April)
2006 ž Launched Credit Report, Authentication & Verification Service in cooperation with Global CIS (Feb.)
2005 ž Established sales networks in Turkey and Taiwan (May)
2004 ž Established sales networks in Shanghai, Shenzhen, Xiamen and Ningbo, China (December)
ž Launched Premium Membership service, Trade OK and PRO (April)
2001 ž EC21 launched e-Trade Pioneer* Service in cooperation with MeetWorldTrade, a US-based B2B
company (September) * e-Trade Pioneer: an early model of the current EC21 Premium membership service
2000 ž EC21 Inc. spun off from KITA (April)
1997 ž EC21.com established by Korea International Trade Association(KITA) (October)
EC21 Makes The World Trade Easier 46

47. About EC21 l Head Office, Seoul, Korea WWW.EC21.COM
5F, World Trade Tower,
Seoul, Korea
EC21 Inc.
5F, World Trade Tower,
159-1 Samseong-dong, Gangnam-gu,
Seoul, Korea
EC21 Makes The World Trade Easier 47

48. About EC21 l Organization WWW.EC21.COM
Chairman & CEO
Vice President Management Dept.
EU Gateway Programme TFT Management Support Div.
EC Business Dept. New Media Marketing Dept. Strategic Business Dept.
EC Development Division Planning Division Strategic Planning Division
Overseas Business Division Business Division Overseas Market Development
Technical R&D Division Overseas Marketing Division
Global Business Division e-Consulting Division
Web Design TFT Market Research Division
EC21 Makes The World Trade Easier 48

49. About EC21 l International & Domestic Cooperation WWW.EC21.COM
Strategic Partner with KITA
Operational and Logistic Unit Korea (Korea Int’l Trade
Association)
Strategic Partner in Korea Strategic Partner with Gov’t
Offices for Korean SMEs
Official Reseller in Korea
Partner Services
EC21 Makes The World Trade Easier 49

50. About EC21 l Overseas Offices WWW.EC21.COM
Global
Sales Networks
Russia
Korea (1)
Italy
Russia (1) Turkey
China Korea, Head Office
Pakistan Taiwan
China (10)
India
Taiwan (1) Vietnam
Turkey (1)
Vietnam (1)
India (1)
Pakistan (1)
Italy (1)
EC21 Makes The World Trade Easier 50

51. WWW.EC21.COM
Thank You
For more information,
Please contact: _____________
EC21 Makes The World Trade Easier 51