Presentation on Market Offerings (Individual)

1. Shaping the Market Offerings
Products and Services
Kenneth O. Sychingping
Ateneo Graduate School of Business
ph.linkedin.com/in/ken5jk/

2. Outline:
Products and Services….
1. ..are market offerings.
2. ..provides value.
3. ..can be differentiated.
4. ..can be mixed.
5. ..can be similar but unique!

3. Outline:
Products and Services….
1. ..are market offerings.
2. ..provides value.
3. ..can be differentiated.
4. ..can be mixed.
5. ..can be similar but unique!

4. Products and Services Concept 1:
Products and services are
market offerings.
Products are tangible goods!
They can be:
Durable and Non-durable
They can also be used either by:
Consumers (convenience, shopping, specialty,
unsought)
Industries (Materials, Capital, Supplies)

5. Products and Services Concept 1:
Products and services are
market offerings.
Services are intangible!
They are an act or performance.
They do not result in ownership!
Each service experience is unique.

6. Outline:
Products and Services….
1. ..are market offerings.
2. ..provides value.
3. ..can be differentiated.
4. ..can be mixed.
5. ..can be similar but unique!

7. Products and Services Concept 2:
Products and services
provide value.
Value to a customer can be the:
1. Core benefit
2. Basic product
3. Expected product
4. Augmented product
5. Potential product

8. Outline:
Products and Services….
1. ..are market offerings.
2. ..provides value.
3. ..can be differentiated.
4. ..can be mixed.
5. ..can be similar but unique!

9. Products and Services Concept 3:
Products and services can
be differentiated.
Products goods are differentiated by:
1. Form 6. Durability
2. Features 7. Reliability
3. Customization 8. Repairability
4. Performance Quality 9. Style
5. Conformance Quality

10. Products and Services Concept 3:
Products and services can
be differentiated.
Services are differentiated by:
1. Ordering Ease
2. Delivery
3. Installation
4. Customer Training
5. Customer Consulting
6. Maintenance and Repair

11. Outline:
Products and Services….
1. ..are market offerings.
2. ..provides value.
3. ..can be differentiated.
4. ..can be mixed.
5. ..can be similar but unique!

12. Products and Services Concept 4:
Products and services can
be mixed.
Set of products can be mixed together.
Product mixes are defined by:
Width, length, depth and consistency.
Product line can also be stretched:
Upward, downward or both ways!

13. Products and Services Concept 4:
Products and services can
be mixed.
Services and products can be mixed in different ways:
1. Purely tangible goods
2. Tangible good with accompanying services
3. Hybrid
4. Major service with accompanying minor goods and
services
5. Pure service

14. Outline:
Products and Services….
1. ..are market offerings.
2. ..provides value.
3. ..can be differentiated.
4. ..can be mixed.
5. ..can be similar but unique!

15. Products and Services Concept 5:
Products and services can
be similar but unique!
Your products and services are similar to your
competitors.
But you can make them unique by:
1. Improving the quality
2. Improving customer relationship
3. Improving customer experience

16. Summary:
Products and Services….
1. ..are market offerings.
2. ..provides value.
3. ..can be differentiated.
4. ..can be mixed.
5. ..can be similar but unique!

17. My Conclusion:
Products and services
Different mixes of products and services can be
made in order to make something common to
something unique!

18. Shaping the Market Offerings
Products and Services
Kenneth O. Sychingping
Ateneo Graduate School of Business