2. Whatis a digitalprofile?
A digital profile is a means of illustrating to people on the Internet, who you are, what you believe in and
certain characteristics about yourself you would like to express to people. A digital profile could be for
personal, professional and business purposes. Digital profiles are also used for recruitment purpose and are a
valuable tool for recruiting managers as it allows them to assess the suitability of potential employees for a
certain job role by giving them a brief idea of who you are, what it is you do and what you are like as a person.
Your digital profile may help you land an interview with an employer or even a job offer. In the interview and
hiring process, your digital profile and digital footprint can be used to give the employer a more clear picture
of who you are. This can have either a negative or positive effect on your chances of being hired
3. Analysing digital profiles
- SteveO
This is the Instagram profile for comedian and TV personality StevoO. The first initial thing
you see on SteveO’s Instagram profile is his biography, has very little going on, which I think
is effective as it brings attention to what he wants to illustrate the most in this part of the
profile, which is the links to his tour dates and merchandise website.
The purpose of the bio part of his Instagram profile is to advertise tickets for his comedy
tour, while the actual posts illustrate his actual personality, which is funny, friendly and
reckless. He posts things such as clips from Jackass, clips of his YouTube channel and
pictures of his friends and family.
Overall, I believe SteveO’s digital profile does an excellent job at illustrating who he is as a
person, what he does and what he is passionate about. Its minimalism does an effective job
at its intended purpose
4. Analysingdigitalprofiles
-RobertWebb
Robert Webb is a British actor, comedian and author best known for his 12 year run on the sitcom
‘Peep Show’. I have shown examples of his Twitter and his Instagram profiles, which I believe to be
used for different purposes.
Webb’s Twitter profile is set out in such as way where it instantly tells the viewer who the person
exactly who they are looking at when they first view the profile. He has added all of the notable
characters he has played in TV and movies, the books he has wrote, where he is based and a link to
the waterstones website where his book is sold.
To me, Robert Webb’s twitter profile is being used more like a professional tool to market his books
as well as show off who he is and to showcase his career. Whereas his Instagram is more of a
personal thing he uses to showcase his personality, likes interests and feelings. This is further
proven by the fact he is not marketing his book in his bio like he does on Twitter The content he
shares on these two profiles is also different. On twitter, Robert Webb posts things relating to the
film, TV and writing industry such as tweets promoting his Wife’s new short films, updates
regarding his newest books and upcoming films and TV programmes he is involved in. However, the
content he shares on his Instagram account more reflects him as a person such as pictures of his
family, what he is up to in his personal life etc.
Both of these accounts complete their separate goals effectively. His Twitter shows a professional
profile showcasing his career and achievements and his Instagram is a sentiment to his personal
self.
