The document discusses how mobile usability and responsiveness have become important ranking factors for search engines like Google. It analyzes case studies of websites that lost search traffic after Google's "Mobilegeddon" update in 2015 because their sites were not mobile-friendly. Examples are provided of sites that recovered by making their content accessible on mobile, either through responsive design or separate mobile URLs. The key messages are that sites must load fast, be easily readable on mobile, and provide a good user experience across all devices to maintain search rankings.
3. #pubcon
What is a Chief Evangelist?What is a Chief Evangelist?
Can you fix my SEO problem?Can you fix my SEO problem?
Papa, what is that?Papa, what is that?
JORDAN KOENE
4. #pubcon
Made with love in BerlinMade with love in Berlin
180 passionate people180 passionate people
Innovator in SEO Software & more
since 2005
Innovator in SEO Software & more
since 2005
42. #pubcon
APP (Store) optimization is different than Search
≠
Fewer words
mobile-friendly?
Fewer links
Loads faster
Bigger fonts
ORGANIC APP STORE
Different OS
Different Stores
No Unique App/
Brand Names
Different Competition
Depends on intended
User Interaction (Download)
45. #pubcon
APP INDEXING
• Possible to get more users
for your app
• Helps you get your app found in
Google Search
• Mobile users who search for content
related to your app can see an install
button to your app in Search results.
• increase your install base.
APP STORE
• Mostly BRAND Searches
• But: No unique App Names!
• Content must serve Intention
• App Description
• Strategic review requests
• Keep uninstall rate low
• App amplification -> Website
47. #pubcon
Why MOBILEGEDDON?
LOADING…
Lorem Ipsum is simply dummy text of
the printing and typesetting industry.
Lorem Ipsum has been the industry's
standard dummy text ever since the
1500s, when an unknown printer took a
galley of type and scrambled it to make
a type specimen book. It has survived
not only five centuries, but also the leap
into electronic typesetting, remaining
essentially unchanged. It was
popularised in the 1960s with the
release of Letraset sheets containing
Lorem Ipsum passages, and more
recently with desktop publishing
software like Aldus PageMaker
including versions of Lorem Ipsum.
Lorem Ipsum is simply dummy text of
the printing and typesetting industry.
Lorem Ipsum has been the industry's
standard dummy text ever since the
1500s, when an unknown printer took a
galley of type and scrambled it to make
Faulty redirects Slow websites Interstitials Not responsive Too many links
48. #pubcon
In a nutshell
RANKING FACTORS
2015
MOBILE
≠
Fewer words
mobile-friendly?
Fewer links
Loads faster
Bigger fonts
* Der aktuelle Datenpunkt für Mobile ist noch nicht da. Diese Daten hier basieren auf dem Datenpunkt 30.04.
* Der aktuelle Datenpunkt für Mobile ist noch nicht da. Diese Daten hier basieren auf dem Datenpunkt 30.04.
* Der aktuelle Datenpunkt für Mobile ist noch nicht da. Diese Daten hier basieren auf dem Datenpunkt 30.04.
* Der aktuelle Datenpunkt für Mobile ist noch nicht da. Diese Daten hier basieren auf dem Datenpunkt 30.04.
* Der aktuelle Datenpunkt für Mobile ist noch nicht da. Diese Daten hier basieren auf dem Datenpunkt 30.04.
* Der aktuelle Datenpunkt für Mobile ist noch nicht da. Diese Daten hier basieren auf dem Datenpunkt 30.04.
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App Indexing helps you engage your app users and increase app installs directly from Google Search. This means that mobile users who have your app installed will be able to open content deep in your app directly from Search results, and Android users who do not yet have your app installed will be given an opportunity to do so.