The document discusses the evolution of content in SEO, emphasizing that great content is human-centric, engaging, empathetic, and easy to consume. It highlights the importance of storytelling and creating a distinct brand voice to resonate with micro audiences, leveraging technology like AI and ML for better content creation. Ultimately, it stresses the value of trust and emotional connection in building lasting customer relationships.

2. Six
Weeks Ago

3. Then I
Attended An
Event With
Professor
Delong

4. What
Made His Talk
So Amazing?

5. • Relatable
• Engaging
• Highly
Emotional
• Helpful

6. He
Cared!

7. Is Content King
In Modern SEO?

8. Daily Time Spent
With Media Worldwide
473 Minutes

9. Is Content King
In Modern SEO?
NO

10. Great
Content
Is King In
Modern SEO

11. What Makes Content Great? H2E3
• Helpful

12. What Makes Content Great? H2E3
• Helpful
• Human Centric

13. What Makes Content Great? H2E3
• Helpful
• Human Centric
• Engaging

14. What Makes Content Great? H2E3
• Helpful
• Human Centric
• Engaging
• Empathetic

15. What Makes Content Great? H2E3
• Helpful
• Human Centric
• Engaging
• Empathetic
• Easy To Consume

16. In The Past
Writing for Search
Engines- KW stuffing

17. In The Past
Volume Was
A Competitive
Advantage

18. In The Past
Mimicking Competitors

19. SEO’s
SEO’s

20. Do You Hate
Your Customers?

21. The Present
Persona Based

22. The Present
Intent - Driven

23. The Present
Topic Clustering

24. The Present
Expertise - Authoritative

25. The Present
Helpful-ish

26. The Present
Volume Still Important

27. The Present
Asset Before Message

28. Can you love your
customers even more?

29. The Future
• Human centric - Pathological
Empathy

30. The Future
• Brand, voice and tone

31. The Future
• Micro audiences - hyper
personalization

32. The Future
• Multi asset - interactive

33. The Future
• Leverage AI, ML and
technology

34. The Future
• Quality > Quantity

35. Human
Centric Content
Pathological
Empathy:
Storytelling

36. Can you make
plumbing interesting?

37. Storytelling:
Homework
for life
Matthew Dick s

38. Human
Centric Content
Pathological
Empathy:
Customer at
the centre
Midjourney Bot
BOT
— Today at 3:12 PM
happy customer person in the middle of a bullseye - @carlosmeza

39. Human
Centric Content
Pathological
Empathy:
Evok ing
emotions

40. Evoking
Emotions

41. Human Centric Content
Pathological Empathy:
Relatability

43. Human Centric Content
- Pathological Empathy
Can you be vulnerable and
authentic?

45. Brand Voice
and Tone
Why some brands
stand out?
40%
33%
32%
memorable
content
distinct
personality
compelling
storytelling

46. In a world where AI becomes the
norm Brand, Voice and Tone will be
key to stand out from the crowd

47. Instead of trying
to reach
everyone, seek to
reach the
"smallest viable
audience"
- Seth Godin
Micro
audiences

48. 84% convinced to
buy a
product or service
by watching
a brand’s video
Multi-asset

49. Why should
people believe
you?
Experience

51. Do you k now
your stuff, and
can you back it
up?
Expertise

52. How much
love did you
put into this
content?
Effort

53. It’s all about trust

54. Leverage ML
and AI for
productivity
Midjourney Bot
BOT
— Today at 3:54 PM
humans and machines collaborating together as a team to
create great content - @carlosmeza

55. Quality > Quantity

56. Checklist to
create great
content

57. What it all
comes down to?
Created by Midjourney: 43 year old Colombian man with
thin beard and glasses that cares deeply about what he is
about to say in a conference

58. Helping
the audience
Created by Midjourney: 43 year old Colombian man with
thin beard and glasses that cares deeply about what he is
about to say in a conference

59. I care!
Created by Midjourney: 43 year old Colombian man with
thin beard and glasses that cares deeply about what he is
about to say in a conference

61. Thank you