2015 Christmas e-tailing

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2015 Christmas E-tailing/E-commerce digital marketing and sales steps for all brands to take today to make the most of the the Christmas period.

Marketing

Merry
Christmas
2015
CHRISTMAS
E-TAILING
SUCCESS

30% OF ALL E-TAILING TRANSACTIONS
HAPPEN ON MOBILE
MOBILE SHOPPING SEARCHES
UP 120% YoY
PRICE AND PRODUCT
COMPARISONS
HAPPEN IN REAL TIME
EVERYWHERE AND ANYWHERE
MOBILE CAN INCREASE IN STORE
FOOT FALL
LOCAL SEO
Merry
Christmas
MOBILE

PERSONALISED AND RELEVANT EMAIL
MARKETING
VALUABLE AND RELEVANT CONTENT
MARKETING
INCREASE CONTENT MARKETING VOLUME
RECOGNISE AND REWARD LOYAL AND HIGH
SPEND CUSTOMERS OVER BLACK FRIDAY
DEALS
PERFORMANCE MARKETING DELIVERS
SCALE AND ROI
Merry
Christmas
INFLUENCE

FREE SHIPPING AND RETURNS
HIGHLIGHT TESTAMONIALS
EMBRACE SOCIAL AS A
INFLUENCE CHANNEL
PERSONALISE THE SHOPPING EXPERIENCE
RE-TARGET, UP-SELL AND REWARD
LOYAL CUSTOMERS
EMBRACE DATA, MOBILE AND SOCIAL
EMBRACE LOCAL SEO
Merry
Christmas
CONVERTING

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2015 Christmas e-tailing

1. Merry Christmas 2015 CHRISTMAS E-TAILING SUCCESS

2. 30% OF ALL E-TAILING TRANSACTIONS HAPPEN ON MOBILE MOBILE SHOPPING SEARCHES UP 120% YoY PRICE AND PRODUCT COMPARISONS HAPPEN IN REAL TIME EVERYWHERE AND ANYWHERE MOBILE CAN INCREASE IN STORE FOOT FALL LOCAL SEO Merry Christmas MOBILE

3. PERSONALISED AND RELEVANT EMAIL MARKETING VALUABLE AND RELEVANT CONTENT MARKETING INCREASE CONTENT MARKETING VOLUME RECOGNISE AND REWARD LOYAL AND HIGH SPEND CUSTOMERS OVER BLACK FRIDAY DEALS PERFORMANCE MARKETING DELIVERS SCALE AND ROI Merry Christmas INFLUENCE

4. FREE SHIPPING AND RETURNS HIGHLIGHT TESTAMONIALS EMBRACE SOCIAL AS A INFLUENCE CHANNEL PERSONALISE THE SHOPPING EXPERIENCE RE-TARGET, UP-SELL AND REWARD LOYAL CUSTOMERS EMBRACE DATA, MOBILE AND SOCIAL EMBRACE LOCAL SEO Merry Christmas CONVERTING

2015 Christmas e-tailing

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