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10 Social Media predictions for 2014


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10 Social Media predictions for 2014

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10 Social Media predictions for 2014

  1. 1. 1 - Pinning Mad • 2013 saw the rise of virtual scrapbook platform Pinterest. Many people think Pinterest is exclusively for cat loving middle aged woman and net-moms, and in previous years you would have been right. 2013 seen a 9% rise in males using the platform. • Our prediction for 2014 for this platform is that Pinterest will continue to grow rapidly and the male-to-female ratio of the platform will continue to even itself out.
  2. 2. 2 - Google+ Finally Breaks through • Google+ wasn’t the most used platform. Most people didn’t know that they had a Google+ account, however Google announced that Google+ had over 30 million users this year. In 2013 we have the platform grow more and more popular... • By 2014 it is going to be just as popular as Facebook, Twitter etc and more people would use it on other devices. With the announcement of G+’s adverts not only being seen on the platform but on other relevant sites we predict that companies will focus their campaigns through G+.
  3. 3. 3 - Snapchat vs Instagram • Late 2013 saw Facebook owned Instagram announce they were releasing a direct photo sharing service. This feature reminded a lot of people of Snapchat. • Facebook tried to buy Snapchat earlier on that year. No one can really say who is going to win the fight for photo sharing supremacy just yet, but one things for certain. • There’s going to be a lot of upmanship between the two through 2014... but Instagram will win the battle!
  4. 4. 4 - Love Affair With Facebook Is Over • With Facebook already changing the Edgerank, making it ten times harder for business to create organic reach we fail to see how businesses will be able to really perfect their Facebook campaigns the way they used to. Especially with the announcement from Google that G+ ads will also be able to been seen with in other webpages through the google network. • Our prediction for the 2014 is Facebook’s popularity with business campaigns will drop as more and more business focus their campaigns at Google plus
  5. 5. 5 - Whisper App to go big • We predicted great things for Japan’s newest app craze Whisper in 2014. Whisper allows users to “whisper” secrets or thoughts anonymously in the form of pictures with eye catching writing, much like memes. • Japan’s answer to WhatsApp has exploded in the last 18 months in Asia and looks set to take on the rest of the world in the same fashion oner 2014.
  6. 6. 6 - Shots of Me • You may of started to hear about this new photo sharing app in the past few months and it’s no wonder with supporters such as Justin Bieber backing the app. • The primary idea of the app is to promote positivity on social networks, Users can post photos of themselves where other users are encouraged to comment positive things about the photo. • The app also makes it impossible for other users to see how many followers you have. This is promote the idea that social media is not about numbers but connecting to others. We predict with app may be very big in 2014.
  7. 7. 7 - It’s all about the visuals • 2013 saw new platforms like Vine gain popularity rapidly. Various studies have already shown that social media audiences respond better to visual campaigns. • Our prediction for 2014 is that more and more companies will be foncusing their social media campaigns on visual platforms such as Vine, Instagram and Pinterest.
  8. 8. 8 - Device Crossover • 2013 was the year of mobile. With mobile platforms such as Snapchat and Vine gaining popularity. • Our prediction for 2014 is that this love affair with mobiles will continue and device crossover will be more than ever, with Google chrome and various other being able to access their accounts and documents through their mobiles and other devices.
  9. 9. 9 - SEO Is Dead • Yes it’s true, SEO in it’s traditional form is now dead. With ads on G+ will now being seen on other relevant web pages we’ve now gone passed the point where traditional SEO will ever work again. • Our prediction is that new methods of SEO will take over focusing of three main points. Local, Fresh content and social.
  10. 10. 10 - Videos, Videos, Videos • 2013 saw short video sharing platform Vine grow in popularity along with videos now being able to be uploaded to Instagram. • We predict that 2014 will see the companies really jump on the bandwagon creating short viral videos for their own financial gain.