14. everyone is a designer
open source | creative commons | mass customization
crowd sourcing + mass collaboration
social media | mass connectedness | cloud computing
15.
16. concurrency of product, service + business models
insight | strategy | conceptualization | visualization
iteration cycles overlap
stakes, risks + stress rise together
17.
18. visual cognitive
physical experiential
spatial social
temporal environmental
19.
20. products and services are more sophisticated
consumer expectations are higher
technologies evolve at an accelerating pace
disparate stakeholders | extended coalitions
21.
22. business strategies co-evolve with design strategies
systems thinking becomes part of every brief
a perspective of business thinking is critical
23.
24. robust + cohesive scenarios of use
visualization across multiple media types
alignment to valid business analysis
hi res assets + deliverables
28. informed insight + strategy integration
synthesis + rapid iteration
filtering + clarifying + POV
deep collaboration + coalition building
29. … maybe not so much
good design has always been about :
collaborating, persuading, innovation, exploration, new tools, soc
awareness, creating meaning, craft, beauty, ideas, skill, insight,
echnology, a bias for action, business awareness, competitive spir
eeing intersections, story telling, optimism, leveraging constrain
non linear thinking, inspiration, visualization, attention to detail
authenticity, connections, coalition building, clear thinking, a se
of humor, reducing clutter, simplifying, clarifying needs, user foc