1. Pop artists
In order to know the outfits and make up for the performer to
wear in my music video I am going to research existing artist
and find out that they wear. I will then use that information to
decide what the performer in my video will wear as I will make
it similar to what pop artists commonly wear.

2. Taylor Swift often wears white in
her videos, I think this is to
represent the innocents of her
songs. She also wears a lot of
dresses which shows her
femininity.
Her make up is commonly
either very natural or red
lip stick and eye liner. It
depends on the song, if its
sad and slow she wears
She
quite natural make up and
sometimes
if it is more of a happy
wears glasses
upbeat song she wears
in her videos
more bright make up to
which could
reflect the feel of the
be to portray
song.
her
intelligence.

3. Beyoncé
In her videos she
often wears quite
plain make up to show
her and being
naturally pretty.
Beyonce wears big
jewellery and accessories
such as the hat she wore
in love on top, this is to
stand out form other
artists. Her clothes she
wears can then trend
which shows Beyonce as
being iconic.

4. Katy Perry
She wears quite strong
eye make up and bright
lip stick to stand out and
again to appeal to the
young audience by
wearing bright colours.
Katy Perry wears bright almost
cartoon princess looking clothes to
reflect her upbeat bubbly songs. It is
also to appeal to her young female
audience.

5. Carly Rae Jepson
Carly Rae Jepson is younger than some other pop
artists so she wears clothes to reflect this such as
her bracelets and denim jacket. This would then
make her relatable to teenage girls as she wears
clothes they would wear rather than the
exaggerated clothing that other pop artists wear
such as Beyonce.
She wears quite
heavy eye make up
and has a iconic hair
cut of always having
a fringe, this would
make people
remember her and
the make up show
her femininity.

6. Rihanna
Rihanna often wears red
lipstick to show off her lip
which have become her
iconic trade mark. This is She wears bright colours in her clothing
so people associate her but wears fashionable clothing to appeal
with red lipstick so when to her female audience, however she also
they think about the tries to appeal to a male audience by
lipstick they will wearing short tight clothing.
remember her. Her red She make up is often
lipstick was the focus of very strong to show
one of her album covers. her as being hard
and being a strong
independent
woman.

7. Similarities
Hair -
They commonly have a fringe such as like
Taylor Swift’s and Carly Rae Jepson’s
therefore ourperformer will this will help
the audience establish the genre of our
music video.
Make up -
Form all the artists I researched they all
wear eye make up I think as it makes
them look feminine. They often also wear
red lipstick so in our music video the
performer will be wearing eye makeup
and in some shots red lipstick to stick to
the conventions of a female pop artist.

8. Clothing - They usually wear bright clothing.
However one of our locations is
on a very bright graffiti wall so the
performer will wear black to stand
out form it. It will also be winter
when we film so the performer
will be wearing a coat but it will
be a bright red coat to fit with the
bright clothing they commonly
wear.
Accessories -
From the research I have founds
that female pop artists often wear
big jewellery so in our video the
performer will wear a lot of
bracelets like Carly Rae Jepson
does and a necklace as most of
the artist wear a lot of big
jewellery such as Beyoncé does.