This document discusses the importance of planning an effective presentation. It defines a presentation as a process of presenting a topic to an audience to inform, persuade, inspire or build goodwill. Effective presentations communicate ideas and messages meaningfully. Good planning involves answering questions like what the message is, why you are speaking, who the audience is, where it will take place, when and how the topic will be presented. Considering these factors helps customize the presentation to the audience and achieve the desired objective.