Pizza Crisp is a quick service restaurant (QSR) that will offer high quality pizzas and the unique ability for customers to make their own pizzas. The goals are to establish a market presence, reach healthy monthly sales targets, and achieve double digit profit margins. Pizza Crisp will be located in a crowded market area in Patrakarpuram that sees a lot of foot traffic. The marketing strategy will involve various forms of advertising and promotions. Payment options will include cards, e-wallets, vouchers, and cash on delivery. Orders can be placed online or by phone.

1. QSR

2.  Fast food industry also known as the QSR (quick service industry)
engaged in the retail sale of prepared food and drinks for on-
premise or immediate consumption.

3.  Pizza crisp is a QSR (Quick Service Restaurant)
 Pizza Crisp will offer high quality pizzas to a growing community
that currently has limited availability of QSR with an option to
make your own pizza.
 USP – “Make your own pizza”

4.  To establish the market presence needed to support marketing and
sales goals and to attract customers.
 To reach healthy monthly sales by the end of the year, and average
monthly sales increasing modestly by steadily through year 3.
 To achieve double digit profit margins.

5.  Great pizza combinations.
 Efficient and superior customer service
- “Customer satisfaction is our prime objective.”

6.  Delivering the customer value
proposition.
 Uniqueness
 Cost control
 Product quality and consistency
 Delivering the customer value
proposition.

7. MAKE
YOUR
OWN
PIZZA

8. • COMPETITION
• PRICE WARS
• EXTERNAL CHANGES

9. Core
• Satisfy taste
and hunger
Actual
• Good taste
• Superior
Quality
• Flavor
• Variety
Augmented
• Home delivery
• Offers
• Combos

10.  MEALS
 Different combinations of pizza
 Sides
 Desserts
 Soft drink and beverages
 COMBOS

14.  Demographic segmentation
 Geographic segmentation

15.  Premium pricing : For all main courses with 10-15% lower than
competition
 Psychological pricing: Tending to round to the next lowest monetary
unit
 Absorption pricing: Beverages

16.  QUALITY
 AVAILABILITY
 SERVICE
 ATTRACTIVENESS
 AMBIENCE

17. “GOOD FRIENDS,
GOOD FOOD,
GOOD TIMES,
GOOD MOOD”

18.  Pizza Crisp will be at PATRAKARPURAM CHAURAHA,
gomti nagar.
 As large number of people visit patrakarpuram market
regularly which becomes opportunity for us.
 OUTLET AREA - 600 SQ FT
 RENT – RS 30000
 Highly crowded area

22.  PIZZA CRISP WILL SERVICE DURING THE WEEK DAYS AS WELL AS
WEEKENDS
 SEVICE WILL BE AVAILABLE FROM 11 AM TO 10 PM
 HOME DELIVERY WILL BE AVAIBALE ON THE ORDER OF MORE THAN RS
300 FOR PIZZA AND RS 250 FOR SIDES

23.  ONLINE ADVERTISING
 SOCIAL MEDIA
 RADIO AND NEWSPAPER ADVERTISE
 BANNERS AND POSTERS
 BILLBOARD ADVERTISEMENT
 DISTRIBUTION OF PAMPLETS
 SPONSORSHIP IN THE SCHOOLS AND COLLEGES

25.  COUPONS
 DISCOUNT
 MEMBERSHIP CARDS
 DECORATION
 AMBIENCE

26. Our sales strategy will be :-
 Providing high quality food
 Good service
 Ambience
 Interacting with our customers and taking feedback personally

27. Payment can be made through various ways:
 Online (through website)
 On-site(pos)
Types of payments accepted:
 Visa debit/credit card
 E-wallets(OXYGEN, Paytm, MOBIKWIK Etc.)
 Vouchers
 Online(internet banking)

28. Order can be placed through:
 website on-site (pos)
 through telephone
Types of orders:
 Cash on delivery
 Prepaid

29. a) Outlet costs
SR. NO.
particular Rs.
1. Rent 30000
2. Fixed assets 100000
3. Ambience & Decoration 200000
total 330000
 Fixed assets include oven, utensils, chair, tables etc.
 Rented area is of 600 sq. ft.

30. Particular
month
next 6
months
year 2 year 3
SR.
NO. 1st 2nd 3rd 4th 5th 6th
1. HORDINGS 35000 15000 15000 - - - 35000 - -
2.
ONLINE
ADVETIESMENT 10000 10000 10000 5000 5000 - 10000 20000 20000
3. PAMPLETS 10000 10000 5000 5000 - - 10000 - -
4.
SPONSERSHIP /
EVENTS 100000 50000 50000 25000 25000 - 100000 200000 200000
5.
PROMOTIONAL
TOOLS 10000 10000 10000 10000 10000 10000 - - -
Total 165000 95000 90000 45000 40000 10000 155000 220000 220000
 We will analyze our promotional plan on monthly basis and change accordingly.

31. No of Manpower Salary/month Total cost/month
Manager 1 15000 15000
SKILLED LABOR 2 8000 16000
UNSKILLED LABOR 2 6000 12000
Total 43000
Approx unit of pizza per day
Per unit avg cost of raw
material
Total cost of raw
material
45 55 2475

32. Fixed cost includes rent, fixed assets, ambience & decoration expense, employee cost and
promotional cost.
variable cost includes cost of raw material, electricity and other expenses.
we have taken average selling price of all the variants of pizza.
COSTS UNIT
FIXED COST 1776000 RS.
VARIABLE COST PER UNIT 60 RS.
AVG SELLING PRICE 300 RS.
BREAK EVEN QUANTITY (FOR 1 YEAR) 7400 UNITS
BREAK EVEN SALES (FOR 1 YEAR) 2220000 RS.
BREAK EVEN QUANTITY (FOR 1 MONTH) 617 UNITS
BREAK EVEN SALES (FOR 1 MONTH) 185000 RS.
NOTE:

33. THANK YOU
“GOOD FRIENDS,
GOOD FOOD,
GOOD TIMES, GOOD
MOOD”