Uplin q'14 brigitte alexander - using the qualcomm® vuforia™ mobile vision platform to build breakthrough mobile experiences

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2. Using the Qualcomm® Vuforia™ Mobile
Vision Platform to Build Breakthrough
Mobile Experiences
Brigitte Alexander
Director Business Development, Qualcomm Connected Experiences, Inc.
The Qualcomm Vuforia SDK is a product of Qualcomm Connected Experiences, Inc.

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Digital play
Enabling apps
to see

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Range of possibilities for interactive products
Books &
Magazines
Catalogs
Newspapers
Toys Brochures
Posters &
Signs
Product
Packaging

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Smart Terrain is a feature of the Qualcomm Vuforia SDK.
Qualcomm® Vuforia™
Smart Terrain™
Breakthrough interactivity
Gives apps the ability to interact
with objects and surfaces
Allows users to create custom
play spaces
3D reconstruction capability
Available for today’s smartphones
and tablets
Supporting camera technologies
of tomorrow
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Ecosystem
Traction

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With a network of
preferred
developers
around the world
Global developer adoption: 100k+
North
America
Latin
America
Europe
Middle East
& Africa
India
SE / Asia Pacific
Japan & Korea
China
13%
17%
26%
6%
7%
7%
9%
15%
Numbers reflect percentages of total registered Vuforia developers as of May 2014.

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528
2,872
7,169
12,139
2011 2012 2013 2014
To Date
Vuforia commercial app growth
Number of commercial Vuforia apps per year.
Source: Google Play Store and App Store

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Qualcomm® Vuforia™ awards and recognition
The Qualcomm Vuforia SDK is a product of Qualcomm Connected Experiences, Inc.
Platform
Awards
Best AR SDK Auggie Award
Augmented World Expo 2013
Best Technology Demo
ISMAR 2013
Auggie Award for Best Tool
Select
Developer
and App
Awards
Big Bird’s Words
by Sesame Street
Workshop Words
Cynopsis Media Kids
Imagination Award
Winner of Mobile Apps:
Educational 2014
Interactive Media
Awards 'Best in Class'
for the Education
category 2014
ColAR Mix
by Puteko
Auggie Award for
Best App 2014,
Augmented World
Expo
Horrible
Hauntings
Children’s Choices
Award 2013,
International Reading
Association and the
Children's Book
Council
iSolar System by
Red Frog Digital
Best Use of Cross
Media 2013, British
Book Awards
KFC WOW@25
by Blink Digital
People’s Voice Award
for Augmented Reality
2014, The Webby
Awards
Living in L.A L.A
Land — The Game
by KwazyLABS
Promax BDA Global
Excellence 2013 Silver
Winner for Technical
Innovations

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Published Apps
23 Brands: 2-10
4 Brands: 11-20
3 Brands: 20+
35 of the Interbrand 100 use Vuforia
Source: Best Global Brands 2013, Interbrand, an Omnicom Company; Vuforia Analysis

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Education

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Vuforia in Education
Makes Learning Fun
Time Tremors AGO Lite
Safari 3D Guinness World Records 2014
4D Anatomy Chemistry101
Cyberchase Shape Quest
AR Plumbing
Solar System Chart

14. 14Qualcomm Vuforia is a product of Qualcomm Connected Experiences, Inc.
Source: Seasame Workshop
• Making vocabulary building a
fun and interactive experience
• Use text recognition to help
kids find, identify, and learn
about words, bringing a deeper
understanding of what these
words mean by exposing
children to them in familiar
contexts.
• 40% increase in preschoolers
ability to identify the target words
• 2014 Cynopsis Kids Imagination
Award Winner of Mobile Apps:
Educational **
• 2014 Interactive Media Award
for ‘Best in Class’ for the
Education category **
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Situation Solution Results
Big Birds Words
Sesame Workshop

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Shopping
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Simulated Image

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See Before You Buy Drive Consumers into RetailAlternate Shopping Channel
Vuforia and Shopping
Made.com
Samsung Real
Dreamworks
Countdown Heroes
LEGO Connect
Augmented Reality
Architecture

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Sayduck
Source: Sayduck Ltd.
Sayduck Ltd.
Situation
• Simplify the shopping
experience at home or in
the office to increase sales
Solution
• Enable virtual showrooms with
furniture product visualization
apps that create better informed
purchasing decisions and allow
for purchase directly from app
Results
• 4+ out of 5 rating
• 50% uptick in mobile
conversion rates
• 20% uplift on basket value
• 30% higher engagement than
other marketing tactics
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Situation
• Increase discoverability
of books relevant to child
reading level/ interests
• Drive book sales
Solution
• Cloud service to scan book
covers to access detailed book
information: reading levels,
age/grade appropriateness, videos,
podcasts, book recommendations
for similar books.
• Ability to create wish lists
and buy books
Results
• In the first two months
following app launch, nearly
80K customers downloaded the
Scholastic Book Fairs app
• The app has received strong
ratings, including a Google Play
rating of 4 out of 5 stars and an
iTunes rating of 3.5 out of 5
stars
Scholastic Book Fairs
Source: Scholastic Media
Scholastic
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Gaming
Simulated Image

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Vuforia and Gaming
Power Rangers Scanner
Tech Deck
Shatter Isle
Toy Car RC
Blizzard AR Viewer
Unlock in Game Content AR Gaming Extension of Gaming Boards
Plants vs. Zombies 2
(植物大战僵尸：魔法书

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Situation
• Create an entirely new way to
engage in LEGO® building and
app game play for children 7
and up
Solution
• New LEGO FUSION line with 4
products – Create & Race, Battle
Towers, Town Master and Resort
Designer
• Kids build vertically in 2D on the
FUSION capture plate; import and
transform the creation into the 3D
digital world
Results
• Encourages back and forth
between physical and virtual,
keeping children engaged in
both worlds
• Available in U.S. at LEGO
Stores, Legoland parks,
Toys“R”Us, shop.lego.com
• Ranked “Best New Apps &
Games for Kids” in AppStore
LEGO FUSION
The LEGO Group
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McDonald's GOL!
Source: McDonalds
• Build an engaging, interactive
digital experience for
customers and unite soccer
fans during the 2014 world
tournament
• Leverage Qualcomm®
Vuforia™ Smart Terrain™ to
create an AR soccer pitch
game on the restaurant table
using real-world objects to
make trick shots
• First time ever global
redesign of fry box
• Campaign ran in 35,000
locations in 100 countries
• More than 70 million people
visit McDonald’s every day
McDonald's
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Situation Solution Results

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What’s Coming
to Vuforia

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Object Recognition
for Toys
Toy Recognition Beta
Detects and tracks toys such as vehicles,
action figures and buildings.
Enables new play patterns that combine
mobile devices with physical toys.
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Commercial availability and pricing
will be announced in the future. Simulated Image

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Interactive
products
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Bringing Mobile Vision
to Wearables
Smart Terrain for Depth-Sensing
Cameras
Qualcomm® Vuforia™ Session Information
Time & Place
1:00 PM – 1:50 PM
September 19, 2014
Plaza A
Session Description
#46: Digital Lifestyle
Presenter
Giuliano Maciocci
Time & Place
2:00 PM – 2:50 PM
September 19, 2014
Plaza B
Session Description
#34: Code Lab
Presenter
David Beard

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For more information on Qualcomm, visit us at:
www.qualcomm.com & www.qualcomm.com/blog
©2013-2014 Qualcomm Technologies, Inc. and/or its affiliated companies. All Rights Reserved.
Qualcomm and Vuforia are trademarks of Qualcomm Incorporated, registered in the United
States and other countries. Uplinq and Smart Terrain are trademarks of Qualcomm Incorporated.
All Qualcomm Incorporated trademarks are used with permission. Other products and brand
names may be trademarks or registered trademarks of their respective owners.
References in this presentation to “Qualcomm” may mean Qualcomm Incorporated, Qualcomm
Technologies, Inc., and/or other subsidiaries or business units within the Qualcomm corporate
structure, as applicable.
Qualcomm Incorporated includes Qualcomm’s licensing business, QTL, and the vast majority of
its patent portfolio. Qualcomm Technologies, Inc., a wholly-owned subsidiary of Qualcomm
Incorporated, operates, along with its subsidiaries, substantially all of Qualcomm’s engineering,
research and development functions, and substantially all of its product and services businesses,
including its semiconductor business, QCT.
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