Does the pandemic have you in a marketing funk? Are you looking for new ideas to increase marketing, but on a budget? This session also includes practical tips that can be applied immediately.

1. Part
2

2. Quick Stats

3. Quick
Stats
COVID-19 National Renter Study,
Round 4
Is your lease scheduled to expire in the
next 6 months?
YES
52%

4. Quick
Stats
COVID-19 National Renter Study,
Round 4
How likely will you be to renew your
lease when it expires?
Very Likely
27%
Somewhat Likely
16%
Not Likely
41%
Don’t Know
15%

5. Quick
Stats
COVID-19 National Renter Study,
Round 4
Why didn’t you answer “very likely”
to renew?
1 Rent Increase
2 Office Staff
3 Apartment - Appearance, Condition
4 Management Decisions Due to COVID-19
5 Community - Overall Quality

6. Quick
Stats
COVID-19 National Renter Study,
Round 4
In the last 30 days, have you been
actively searching for a new
apartment?
Midwest Northeast South West
26.0% 52.6% 31.8% 31.9%

7. Quick
Stats
COVID-19 National Renter Study,
Round 4
In the last 30 days, have you been
actively searching for a new
apartment?
Less than
$1000
$1,000 -
$1,249
$1,250 -
$1,499
$1,500 -
$1,750
More than
$1,750
40.5% 27.0% 26.2% 24.3% 31.7%

8. Quick
Stats
COVID-19 National Renter Study,
Round 4
In the last 30 days, have you been
actively searching for a new
apartment?
18 – 24 25 – 34 35 – 44 45 – 54 55 – 64 65+
28.1% 27.5% 34.4% 32.3% 31.6% 26.0%

9. KEY TAKEAWAYS

10. Tips for
marketing
• Be available and visible
• Social: focus on resident experience
• Sensitive, appropriate messaging
• Spotlight your people and culture
• Why your community?