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HOW TO COME UP WITH
YOUR COMPANY’S VALUATION?
h"p://bit.ly/sundownertalk	
  
WHY SHOULD YOU VALUE COMPANY
•  To get external investment
•  To know whether this company is worth spending
time on or not (Is this a lifestyle business or a
Scalable Start Up)
CHECKLIST TO COME UP WITH YOUR VALUATION
•  Business Model(Commission, Ads, Listing Fee etc)
•  Sales Projection (Unit sold, Market Size, etc)
•  Setup Cost (Tech Cost, Factory Setup, etc)
•  Operating Cost (Salary, Rent, COGS, etc)
•  Sales / Marketing Cost (Advertisements, Commissions, etc)
DIFFERENT METHODS TO VALUE YOUR COMPANY
•  Market & Transaction Based Comparable
•  User Base Comparable(Tech industry)
•  Revenue Comparable
•  Asset Based Valuation
•  Discounted Cash Flow (DCF)
LET’S LOOK AT $19BN WHATSAPP ACQUISITION
•  Revenue = $20mn / year(normal company would require Whatsapp
to have about $1.5bn after-tax income to get $19bn valuation)
•  Active User Base = $450mn
•  At that point, Facebook was trading at $145/user, Twitter
was trading at $128/user
•  Facebook paid Whatsapp at $42/user
VALUATION TERMS WHEN TALKING TO AN INVESTOR
•  Pre-money Valuation vs Post-money Valuation
•  Pre = Valuation minus Investment
•  Post = Valuation including Investment
•  Break-even Point
•  How many months will you need to get to cash flow positive
•  Payback Period
•  How many months will you need to recover the investment
•  Average Burn Rate
•  How much money are you spending per month on Operating Cost
FACTORS THAT AFFECT VALUATION (LATE STAGE)
•  Good Will
•  IPs (eg. Google bought Motorola for $12bn & sold for $3bn)
•  Brand Value
•  Team (Acqui-Hire)
•  Synergy
•  Buy to monopolize the market (eg. Expedia)
•  Replacement cost for another company
•  Eg. OpenTable & Priceline
•  User base value to another industry
•  Eg. Whatsapp, SnapChat
LET’S GO TO THE
FINANCIAL MODEL
h"p://bit.ly/sundownertalk	
  

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Sasin Entrepreneurship October Sundowner - How to come up with your company’s valuation by Surasit Sachdev (21.10.15)

  • 1. HOW TO COME UP WITH YOUR COMPANY’S VALUATION? h"p://bit.ly/sundownertalk  
  • 2. WHY SHOULD YOU VALUE COMPANY •  To get external investment •  To know whether this company is worth spending time on or not (Is this a lifestyle business or a Scalable Start Up)
  • 3. CHECKLIST TO COME UP WITH YOUR VALUATION •  Business Model(Commission, Ads, Listing Fee etc) •  Sales Projection (Unit sold, Market Size, etc) •  Setup Cost (Tech Cost, Factory Setup, etc) •  Operating Cost (Salary, Rent, COGS, etc) •  Sales / Marketing Cost (Advertisements, Commissions, etc)
  • 4. DIFFERENT METHODS TO VALUE YOUR COMPANY •  Market & Transaction Based Comparable •  User Base Comparable(Tech industry) •  Revenue Comparable •  Asset Based Valuation •  Discounted Cash Flow (DCF)
  • 5. LET’S LOOK AT $19BN WHATSAPP ACQUISITION •  Revenue = $20mn / year(normal company would require Whatsapp to have about $1.5bn after-tax income to get $19bn valuation) •  Active User Base = $450mn •  At that point, Facebook was trading at $145/user, Twitter was trading at $128/user •  Facebook paid Whatsapp at $42/user
  • 6. VALUATION TERMS WHEN TALKING TO AN INVESTOR •  Pre-money Valuation vs Post-money Valuation •  Pre = Valuation minus Investment •  Post = Valuation including Investment •  Break-even Point •  How many months will you need to get to cash flow positive •  Payback Period •  How many months will you need to recover the investment •  Average Burn Rate •  How much money are you spending per month on Operating Cost
  • 7. FACTORS THAT AFFECT VALUATION (LATE STAGE) •  Good Will •  IPs (eg. Google bought Motorola for $12bn & sold for $3bn) •  Brand Value •  Team (Acqui-Hire) •  Synergy •  Buy to monopolize the market (eg. Expedia) •  Replacement cost for another company •  Eg. OpenTable & Priceline •  User base value to another industry •  Eg. Whatsapp, SnapChat
  • 8. LET’S GO TO THE FINANCIAL MODEL h"p://bit.ly/sundownertalk