A presentation on "Contrast in Designs." This was for a class project for Digital Design Essentials on "Presentation of Design Tips."

1. Contrast in Designs

2. What is Contrast?
• a difference between two or more
elements in a composition
• the difference in light between
font or anything in the foreground
and its background

3. Types of
Contrast

4. Purpose of
Contrast
• Attractive to the eye
• Aids organization of information in design
• Creates a focus and highlights key aspects
in a design

5. Examples of Contrast
in Design Elements

6. Contrast in
Line
• The thickness of a line determines the contrast
in design

7. Contrast in
Shape
• Geometric shapes can contrast with the often curving,
asymmetrical qualities of organic shapes

8. Contrast in
Texture
• Texture is a technique used in two-dimensional design
to replicate three-dimensional surfaces by touch or by
visual experience
• Different textures can contrast with each other nicely

9. Contrast in
Space
• A two- or three-dimensional element defined by
other elements of design
• Adding space allows easier readability

10. Contrast in
Typography
• Typography is an element in the form of visual
communication
• Choosing one serif and one sans serif to combine
fonts for a contrasting design

11. Conclusion
• Contrast adds visual interest
• Contrast helps organize a design and establishes which parts
of a design are most important
• Contrast can amplify design elements such as line, shape,
texture, space and typography