You must be one-of-a-kind to stand out from the crowd! And, in order to stand out, you must do a competitive analysis.
Analyzing and investigating your competitors may provide a wealth of facts that you otherwise would not have known about. This information might help your company grow and attract new customers.
So, check out these 5 simple steps to make the procedure more efficient and discover how to track your competitor
2. The practice of studying and discovering information
about a firm or product while analysing its distinctive traits
and defects is known as marketing analysis. Analyzing
and researching your competitors may provide a wealth of
facts that you might otherwise be unaware of.
This expertise may help your company grow and acquire
new business leads.
What is Market Analysis?
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3. Identify and Evaluate
Tracking and Spying
Find out what makes them unique
Analyze Customer Ratings
Evaluate Strength and Weaknesses
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How to Analyze Your Competitor?
4. It's critical to know who your biggest competitor is if you're
seeking a new customer. Knowing where they rank and
how dominating they are will make it simpler to estimate
their danger to your company. Leadzen.ai is a top lead
prospecting engine that may assist you in evaluating your
opponent’s social media.
Identify and Evaluate
1
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5. To understand exactly what your rival does to
maintain their position, you must watch and follow
their conduct. Google Alerts can maintain track of
your competitor and notify you when certain events
occur.
Increased traffic, visit to a certain website, or a
popular social media piece are examples of these
events. Progressive tracking may provide you with
valuable information about an organisation.
Tracking and Spying
2
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6. When it comes to marketing, it's not only the product that
makes a difference. Examine their social media profiles to
see how they advertise their business outside of their
website.
For example, if you and your competition both provide
accounting services and a user looks for contacts of
chartered accountants in India, you'll need to figure out
how to differentiate yourself.
Find out what makes them unique
3
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7. Knowing what appeals to customers might be the driving
cause behind their success. Look into the product's or
company's rating and reviews using web resources.
Understanding your clients' attitudes will aid you in better
comprehending organisation marketing. This also assists
in assessing the positive and negative aspects of the
business.
Analyze Customer Ratings
4
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8. While researching your competitors, it's vital to recognise
and appreciate their qualities. There is no such thing as a
faultless business, yet great businesses excel at specific
activities.
Learning from and improving on competition may benefit
any business. This might be anything from a bad
marketing strategy to bad customer service. Knowing your
opponent's faults allows you to exploit them and improve
your own performance.
Evaluate Strength and Weaknesses
5
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9. Make A Difference With What You Know:
It's critical to keep track of what your rivals
are doing if you want to stay ahead of the
pack in your sector. Regular competition
analysis helps keep you informed about
what's trending in your industry.
Leadzen.ai is a top lead prospecting engine
that may assist you in evaluating your
opponent’s social media.
www.leadzen.ai
Most Intelligent Prospecting Tool