The document lists categories of brands including emotional modifiers like fun and festive, descriptive modifiers like traditional, and functions like sparkling water and skin and body care. It groups different types of brands under high level categories to classify them.

2. Emotional
Modifier
Descriptive
Modifier
Brand
Function
Fun Festive Sparkling
Water
Happiness Traditional Sparkling
Water
Beauty Personal
Care
Skin and
Body Care