Mobile connects an integrated approach to mobile marketing 14 march 2013
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Mobile connects an integrated approach to mobile marketing 14 march 2013
- 1. Mobile connects Melting Pot, Edinburgh #dmascotland
- 2. Agenda 9.00am Registration and breakfast 9.30am Welcome Justin Armsworth, chair of DMA Scotland council 09.40am Introduction to mobile connects Emma-Jayne McEwan, Head of Media Cannels DMA 10.00am Mobile connects Russell Marsh, head of strategy, RAPP London 10.40am Q&A Russell Marsh 11.00am Event summary Justin Armsworth, chair of DMA Scotland council 11.10pm Networking
- 3. Welcome Justin Armsworth, chair of DMA Scotland council #dmascotland
- 4. Mobile connects Emma-Jayne McEwan, head of media channels, DMA #dmascotland
- 5. Every second 4.6 iphones & 8.1 Android devices are sold.! 4.2 babies are born every second
- 6. 80% of UK smartphone owners use the device in conjunction with other media!
- 7. 63% of top 100 brands are not optimised for mobile
- 8. Mobile Connects.. “Because most retailers haven't yet created efficient multichannel models, consumers are working it out for themselves, using different channels in ways that best suit them.” PwC report March 2012
- 10. How does mobile connect brand marketing?
- 11. Mobile connects in different ways
- 12. Mobile response SMS: Door Drop QR: Print
- 13. Mobile response Social: Like, #, check in Augmented reality
- 14. Mobile email
- 15. Mobile search
- 17. NFC
- 18. M&S
- 19. M&S
- 20. M&S 2010 launched m-commerce 2011 took a £5,000 order 2012 1 in 5 orders on mobile 2013 90% up on mobile sales
- 23. Mobile Connects • Integrated campaign • Orchestrated content • Storytelling • Identify all relevant touchpoints • Ask your customers • Test, test and test again! • User experience • Don’t reinvent the wheel • Don’t jump on the bandwagon
- 24. Remember... Its not just about apps..... everything we do is now a form of digital marketing and advertising
- 25. Mobile connects Russell Marsh, head of strategy, RAPP Please find these slides on - http://www.slideshare.net/SarahWright/rapp-dma-scotland- mobile-event #dmascotland
- 26. Questions and summary #dmascotland
- 27. Thank you for attending Coming soon... DMA Scotland Conference June 2013 Join us.... LinkedIn DMA Scotland