Entertainment Report 2013

4,545 views

Published on

Buzz Marketing Group sat down with Millennials from all over the nation to gain some insight into how this generation view celebrities and the entertainment world. The results were fascinating...

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
4,545
On SlideShare
0
From Embeds
0
Number of Embeds
3,536
Actions
Shares
0
Downloads
10
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Entertainment Report 2013

  1. 1. Entertainment Report 201306.24.13 What Millennials Really Think About Entertainment
  2. 2. Entertainment Report 2013 Who was Involved?Buzz Marketing Group’s EntertainmentReport 2013 is based on qualitative andquantitative research involving 500buzzSpotters® throughout the UnitedStates during the month of March of 2013.This report is available for download atwww.buzzmg.com/reports. Composed based on datafrom 3.8.2013 to 3.22.2013 500 Participants 9,000 Panelists 53% Female 47% Male Survey fielded online Ages 18-34 18-22 17% 23-26 25% 27-30 31% 31-34 27% What Millennials Really Think About Entertainment
  3. 3. LocationNY  14%  CA  11%  IL  12%  TX  8%  PA  7%  DC  6%  FL  7%  GA  6%  MA  7%  MI  5%  Rest  of  USA  17%  Entertainment Report 2013 What Millennials Really Think About Entertainment
  4. 4. EthnicityWhite  25%  Black  25%  Asian  American  15%  Hispanic  25%  American  Indian  3%  Mixed  7%  Entertainment Report 2013 What Millennials Really Think About Entertainment
  5. 5. Marital StatusSingle  36%  DaPng  6%  In  a  relaPonship  26%  Married  30%  Divorced  2%  Entertainment Report 2013 What Millennials Really Think About Entertainment
  6. 6. EducationHigh  school  diploma  27%  Associates  Degree  14%  Bachelors  Degree  46%  Masters  Degree  11%  Doctorate  2%  Entertainment Report 2013 What Millennials Really Think About Entertainment
  7. 7. EmploymentUnemployed  5%  Working  part-­‐Pme  15%  Working  full-­‐Pme  52%  Self-­‐employed  6%  student  12%  full-­‐Pme  home  maker  11%  Entertainment Report 2013 What Millennials Really Think About Entertainment
  8. 8. Household IncomeLess  than  $8,000  $8,000  -­‐  $33,000  $33,000-­‐  $82,000  $82,000  -­‐  $170,000  $170,000  -­‐  $370,000  More  than  $370,000  I  dont  want  to  specify  2%  23%  46%  22%  1%   0%  5%  Entertainment Report 2013 What Millennials Really Think About Entertainment
  9. 9. When asked to picktheir three favoritesfor each category,our Millennialschose… Entertainment Report 2013 What Millennials Really Think About Entertainment
  10. 10. 14% Law & Order:SpecialVictims Unit 20% The WalkingDead Entertainment Report 2013 What Millennials Really Think About Entertainment 16% The Big BangTheory What are your favorite TV shows? 1.  Walking  Dead  20%  2.  The  Big  Bang  Theory  16%  3.  Law  &  Order:  SVU  14%  4.    Family  Guy  13%  5.  Game  of  Thrones  13%  6.  Modern  Family  12%  7.  Grey’s  Anatomy  12%  8.  Breaking  Bad  11%  9.  The  Simpsons  11%  10.  How  I  Met  Your  Mother  9%    
  11. 11. 12% LeonardoDiCaprio 17% JohnnyDepp Entertainment Report 2013 What Millennials Really Think About Entertainment 14% DenzelWashington Who are your favorite actors? 1.  Johnny  Deep    17%  2.  Denzel  Washington  14%  3.  Leonardo  DiCaprio  12%  4.    Kerry  Washington  11%  5.  Will  Smith  11%  6.  Tom  Hanks  9%  7.  Sandra  Bullock  8%  8.  Brad  Pic    8%  9.  Jennifer  Aniston  7%  10.  Angelina  Jolie  7%    
  12. 12. 41% R&B 50% Pop Entertainment Report 2013 What Millennials Really Think About Entertainment 47% Hip-Hop What are your favorite genres of music ? 1.  Pop    50%  2.  Hip  Hop  47%  3.  R&B    41%  4.  Soe  Rock  17%  5.  Hard  Rock  17%  6.  Country  14%  7.  Jazz  11%  8.  House  9%  9.  LaPn  American  9%  10.  Dance    9%    
  13. 13. 20% Jay-Z 21% Adele Entertainment Report 2013 What Millennials Really Think About Entertainment 20% Beyonce Who are your favorite music artists? 1.  Adele  21%  2.  Beyonce  20%  3.  Jay-­‐Z  20%  4.    Maroon  5    17%  5.  Rhianna  16%  6.  Taylor  Swie  16%  7.  Kanye  West  14%  8.  Drake  13%  9.  Eminem  12%  10.  Lady  Gaga  11%    
  14. 14. 18% SerenaWilliams 26% MichaelJordan Entertainment Report 2013 What Millennials Really Think About Entertainment 25% DavidBeckham Who are your favorite athletes? 1.  Michael  Jordan    26%  2.  David  Beckham  25%  3.  Serena  Williams  18%  4.    Lebron  James  18%  5.  Michael  Phelps  14%  6.  Kobe  Bryant  10%  7.  Gabby  Douglas  10%  8.  Tim  Tebow    8%  9.  Dwayne  Wade  8%  10.  Floyd  Mayweather  Jr.    8%    
  15. 15. 18% WillSmith 31% OprahWinfrey Entertainment Report 2013 What Millennials Really Think About Entertainment 30% JustinTimberlake Who are your favorite celebrity entrepreneurs? 1.  Oprah  Winfrey  31%  2.  JusPn  Timberlake  30%  3.  Will  Smith  18%  4.  Jay-­‐Z    16%  5.  The  Kardashians  14%  6.  Zooey  Deschane    11%  7.  Gwen  Stefani  9%  8.  Dr.  Dre    9%  9.  Magic  Johnson  9%  10.  Donald  Trump  9%    
  16. 16. 20% Adriana Lima 38% Tyra Banks Entertainment Report 2013 What Millennials Really Think About Entertainment 34% Heidi Klum Who are your favorite models? 1.  Tyra  Banks  38%  2.  Heidi  Klum  34%  3.  Adriana  Lima  20%  4.    Kate  Moss  20%  5.  Naomi  Campbell  17%  6.  Cindy  Crawford  16%  7.  Gisele  Budchen  15%  8.  Bar  Rafaelli  15%  9.  Miranda  Kerr  13%  10.  Selita  Ebanks  9%    
  17. 17. 21% Nicholas Sparks 34% J.K. Rowling Entertainment Report 2013 What Millennials Really Think About Entertainment 31% Stephen King Who are your favorite authors? 1.  J.K.  Rowling  34%  2.  Stephen  King  31%  3.  Nicholas  Sparks  21%  4.    J.R.R.  Tolkien  16%  5.  Stephenie  Meyer  15%  6.  James  Pacerson  14%  7.  John  Grisham  12%  8.  Danielle  Steel  11%  9.  E.L.  James  11%  10.  Dean  Koontz  10%    
  18. 18. 25% Calvin Klein 39% Marc Jacobs Entertainment Report 2013 What Millennials Really Think About Entertainment 31% Ralph Lauren Who are your favorite designers? 1.  Marc  Jacobs  39%  2.  Ralph  Lauren  31%  3.  Calvin  Klein  25%  4.    Coco  Chanel  22%  5.  Vera  Wang  22%  6.  Alexander  McQueen  18%  7.  Betsey  Johnson  18%  8.  Dolce  &  Gabbana  17%  9.  Kate  Spade  17%  10.  Stella  McCartney  11%    
  19. 19. How influentialare celebrityendorsers? Entertainment Report 2013 What Millennials Really Think About Entertainment
  20. 20. How influential are celebrityendorsers when Millennialspurchase cars? Entertainment Report 2013 What Millennials Really Think About Entertainment Very  InfluenPal  Somewhat  InfluenPal  Not  very  InfluenPal  4%  25%  71%  
  21. 21. How influential are celebrityendorsers when Millennialspurchase books and magazines? Entertainment Report 2013 What Millennials Really Think About Entertainment Very  InfluenPal  Somewhat  InfluenPal  Not  very  InfluenPal  11%  30%  59%  
  22. 22. How influential are celebrityendorsers when Millennialspurchase technology? Entertainment Report 2013 What Millennials Really Think About Entertainment Very  InfluenPal  Somewhat  InfluenPal  Not  very  InfluenPal  10%  27%  63%  
  23. 23. How influential are celebrityendorsers when Millennialspurchase fragrances and cosmetics? Entertainment Report 2013 What Millennials Really Think About Entertainment Very  InfluenPal  Somewhat  InfluenPal  Not  very  InfluenPal  20%  34%  46%  
  24. 24. How influential are celebrityendorsers when Millennialspurchase shoes and clothes? Entertainment Report 2013 What Millennials Really Think About Entertainment Very  InfluenPal  Somewhat  InfluenPal  Not  very  InfluenPal  25%  38%   37%  
  25. 25. How influential are celebrityendorsers when Millennialspurchase food? Entertainment Report 2013 What Millennials Really Think About Entertainment Very  InfluenPal  Somewhat  InfluenPal  Not  very  InfluenPal  8%  30%  62%  
  26. 26. How influential are celebrityendorsers when Millennialspurchase jewelry? Entertainment Report 2013 What Millennials Really Think About Entertainment Very  InfluenPal  Somewhat  InfluenPal  Not  very  InfluenPal  11%  37%  52%  
  27. 27. Do gossip magazines or blogsinfluence your opinion aboutcelebrities? Entertainment Report 2013 What Millennials Really Think About Entertainment Not  at  all  28%  Slightly  59%  Absolutely  13%  
  28. 28. Key FindingsMagazines and blogs are less powerful than they seem with ourMillennials. Only 13% of our Millennials are absolutely influenced bywhat they read in the tabloids. Gossip blogs and magazines share aspecial relationship with celebrities as they often have the power tomake them or break them, or simply keep them relevant. 59% saythat they are slightly influenced by them while 28% say they are notinfluenced at all.Celebrity endorsers are not very influential withMillennials. For years it has been thought that starpower was crucial in order to market your brandsuccessfully, but our Millennials are telling us that isnot the case. Only fashion(25%) and beauty(20%)celebrity endorsers were considered very influential byour Millennials.This year we were reminded that even with the hostof newcomers in recent years, the A-List is still full ofthe same old stars. Michael Jordan, OprahWinfrey,Johnny Depp andTyra Banks are just a few of thehousehold names we all recognize that ourMillennials chose as their favorites. Marc Jacobs wasthe most popular this year with 39% of the votes forfavorite designer.Entertainment Report 2013 What Millennials Really Think About Entertainment
  29. 29. Buzz Marketing Group 1515 Market St. Suite 1810 Philadelphia, PA 19102 215.399.5679 www.buzzmg.com Contact Us

×